
Kickstarter
02/25/22 • 67 min
Once again I'm joined by professional marketer and crowdfund-whisperer Zack Applewhite, of Applewhite Games, who shares his expertise in producing successful Kickstarters.
- 01:34 - Reframing Crowdfunding
- 12:29 - How To Get Started
- 20:22 - Pricing & Collaboration
- 32:55 - Promoting an Idea
- 39:26 - Spend Money to Make Money, and Other Contrived Platitudes
- 51:37 - Goals and how to Stretch Them
- 59:32 - Quickfire Tips!
Find Zack on:
- Twitter: https://twitter.com/ApplewhiteGames
- Facebook: https://www.facebook.com/groups/dndunlimited
- YouTube: https://www.youtube.com/channel/UC7r-XEWm-W-8AFML-LAaT_A/
- TikTok: https://www.tiktok.com/@zackapplewhite
- Guilds of Eraegarth: https://www.kickstarter.com/projects/applewhitegames/guilds-of-eraegarth-a-dandd5e-expansion-and-campaign?ref=discovery_newest
Find me on:
- Website: https://www.thinkingcritically.co.uk
- Twitter: https://twitter.com/ThinkCritDnD
- Instagram: https://www.instagram.com/thinking_critically_dnd/
- Facebook: https://www.facebook.com/ThinkingCriticallyDnD
- YouTube: https://www.youtube.com/channel/UCH_BSgazjwyshzo1jazHeaQ
- Patreon: https://www.patreon.com/thinkingcritically
- Ko-fi: https://ko-fi.com/thinkingcritically
References:
- 'Marketing' episode of Thinking Critically
- Jamey Stegmaier - Kickstarter Lessons Learned
Patrons:
- Robert Hartley @RobertHartleyGM: https://www.patreon.com/RobertHartleyGM
- Optional Rule @optionalrule: https://www.optionalrule.com/
- Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/
- Matt Street @mpstreet88: https://www.virtualtimehustle.com/
Intro Music: 'Local Forecast' by Kevin MacLeod
Intermission Music: 'Chill' by Kevin MacLeod
Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod
Once again I'm joined by professional marketer and crowdfund-whisperer Zack Applewhite, of Applewhite Games, who shares his expertise in producing successful Kickstarters.
- 01:34 - Reframing Crowdfunding
- 12:29 - How To Get Started
- 20:22 - Pricing & Collaboration
- 32:55 - Promoting an Idea
- 39:26 - Spend Money to Make Money, and Other Contrived Platitudes
- 51:37 - Goals and how to Stretch Them
- 59:32 - Quickfire Tips!
Find Zack on:
- Twitter: https://twitter.com/ApplewhiteGames
- Facebook: https://www.facebook.com/groups/dndunlimited
- YouTube: https://www.youtube.com/channel/UC7r-XEWm-W-8AFML-LAaT_A/
- TikTok: https://www.tiktok.com/@zackapplewhite
- Guilds of Eraegarth: https://www.kickstarter.com/projects/applewhitegames/guilds-of-eraegarth-a-dandd5e-expansion-and-campaign?ref=discovery_newest
Find me on:
- Website: https://www.thinkingcritically.co.uk
- Twitter: https://twitter.com/ThinkCritDnD
- Instagram: https://www.instagram.com/thinking_critically_dnd/
- Facebook: https://www.facebook.com/ThinkingCriticallyDnD
- YouTube: https://www.youtube.com/channel/UCH_BSgazjwyshzo1jazHeaQ
- Patreon: https://www.patreon.com/thinkingcritically
- Ko-fi: https://ko-fi.com/thinkingcritically
References:
- 'Marketing' episode of Thinking Critically
- Jamey Stegmaier - Kickstarter Lessons Learned
Patrons:
- Robert Hartley @RobertHartleyGM: https://www.patreon.com/RobertHartleyGM
- Optional Rule @optionalrule: https://www.optionalrule.com/
- Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/
- Matt Street @mpstreet88: https://www.virtualtimehustle.com/
Intro Music: 'Local Forecast' by Kevin MacLeod
Intermission Music: 'Chill' by Kevin MacLeod
Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod
Previous Episode

Motion
This full house episode I'm joined by the cast of The Fourth Leg podcast: Joe, Hunter, & Kelci. And we talk all about motion, momentum, and movement in your TTRPGs. One way you can keep the game moving as both a GM and player, is to engage with those "B" and "C" plots, which often come in the form of backstories. That being said, don't be afraid from abstaining from action, as this can still result in character growth. Often it's considered a GMs worst nightmare, when the characters do nothing, but there are always consequences, which are great springboards for storylines and development. One more classic GM tool is, perhaps counterintuitively, just telling the players The Important Thing. It's easy as a GM to want to hold all the cards, but often this is overkill and just being transparent with the players can really get the ball rolling!
- 02:50 - Moving Player Characters
- 25:21 - Collaborative Storytelling
- 32:27 - Analysis Paralysis: A Charcuterie Solution
- 46:04 - Leveraging Other Disciplines
- 52:57 - The Power of the GM
Find The Fourth Leg on:
- Twitter: https://twitter.com/TheFourthLeg
- Spotify: https://open.spotify.com/show/2GyvpozdMbtiCI1XTtFYtX
- Apple: https://podcasts.apple.com/us/podcast/the-fourth-leg-a-tabletop-gaming-podcast/id1582881435
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy81YzA3Yzk3OC9wb2RjYXN0L3Jzcw==
Find me on:
- Website: https://www.thinkingcritically.co.uk
- Twitter: https://twitter.com/ThinkCritDnD
- Instagram: https://www.instagram.com/thinking_critically_dnd/
- Facebook: https://www.facebook.com/ThinkingCriticallyDnD
- YouTube: https://www.youtube.com/channel/UCH_BSgazjwyshzo1jazHeaQ
- Patreon: https://www.patreon.com/thinkingcritically
- Ko-fi: https://ko-fi.com/thinkingcritically
References:
Patrons:
- Optional Rule @optionalrule: https://www.optionalrule.com/
- Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/
- Matt Street @mpstreet88: https://www.virtualtimehustle.com/
Intro Music: 'Local Forecast' by Kevin MacLeod
Intermission Music: 'Chill' by Kevin MacLeod
Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod
Next Episode

Consequences
This episode I'm joined by Rev from The CritShow, the Powered by the Apocalypse podcast, to talk about the consequences of our actions. We agree that any consequence, positive or negative, must fit the the scale and scope of the inciting activity. This can be achieved by a sliding scale; it doesn't always have to be The Worst Possible Outcome for any given misstep. An element of PbtA games is how the GM can work with the players to build that shared narrative, something explicitly missing from D&D 5e. But with this collaborative approach to consequences, a larger degree of trust is required to ensure both the GM and the players are effectively working together for the benefit of the table. Of course, actions don't stop in-game, and there must also be considerations made for IRL actions, for better and for worse. Rev & I discuss some tools and tactics for dealing with potential misaligned and misguided players.
- 00:58 - Consequential Collaboration Slide
- 11:02 - Well if it Isn't the Consequences...
- 36:05 - Of My Own Actions
- 46:05 - To Err is Human
Find Rev on:
- Twitter: https://twitter.com/RevDeschain
- The Critshow Website: https://thecritshowpodcast.com/
Find Thinking Critically on:
- Website: https://www.thinkingcritically.co.uk
- Twitter: https://twitter.com/ThinkCritDnD
- Instagram: https://www.instagram.com/thinking_critically_dnd/
- Facebook: https://www.facebook.com/ThinkingCriticallyDnD
- YouTube: https://www.youtube.com/channel/UCH_BSgazjwyshzo1jazHeaQ
- Patreon: https://www.patreon.com/thinkingcritically
- Ko-fi: https://ko-fi.com/thinkingcritically
Patrons:
- Robert Hartley @RobertHartleyGM: https://www.patreon.com/RobertHartleyGM
- Optional Rule @optionalrule: https://www.optionalrule.com/
- Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/
- Matt Street @mpstreet88: https://www.virtualtimehustle.com/
Intro Music: 'Local Forecast' by Kevin MacLeod
Intermission Music: 'Chill' by Kevin MacLeod
Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod
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