Branding

Part 3 in our Marketing for TTRPG Creators Series

Webinar sign up: https://docs.google.com/forms/d/e/1FAIpQLScjBv3TgGVtqTdIfU3az6Izhw-p0_QlIf_Z5fW2iYBIWEw7zw/viewform

Zack from Applewhite Games returns to the show to discuss the value of 'the person behind the logo' and how everything you do affects your reputation.

• 03:08 - How Branding Differs from Marketing
• 10:42 - The Silver Bullet of Good Branding
• 18:53 - You the Brand Versus You the Person
• 32:10 - Fear of Failure
• 38:48 - The Logo Game
• 46:48 - Etymology

Find Zack on:

• Twitter: https://twitter.com/ApplewhiteGames
• Applewhite games: https://linktr.ee/ApplewhiteGames

Find Thinking Critically online: https://www.thinkingcritically.co.uk

References:

• Part 1: 'Marketing' episode of Thinking Critically
• Part 2: 'Kickstarter' episode of Thinking Critically
• Hawkmir on Twitter

Patrons:

• Joe from The Fourth Leg @jcd0818: https://anchor.fm/james-h-anderson
• Optional Rule @optionalrule: https://www.optionalrule.com/
• Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/
• Matt Street @mpstreet88: https://www.virtualtimehustle.com/

Intro Music: 'Local Forecast' by Kevin MacLeod
Intermission Music: 'Chill' by Kevin MacLeod
Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod