The shadow side

It's easy to think of crowd funding in a way where the crowd is the means to an end, which is the funding. However, it's a missed opportunity if we only think this way. If we focus less on the funding, we can use the same mechanism to create social accountability for projects that don't actually require much funding, but where our tendencies to procrastinate can delay the project eternally. In this episode I tell the story of Bryony Cole and how she raised money to launch her podcast The Future Of Sex, and how the process of doing it helped her take action and make the idea a reality.

Hosted on Acast. See acast.com/privacy for more information.