Personalization and privacy: How much is too much?

12/24/19 • 15 min

In this episode, Yaag and Manish tackle the much debated topic of personalization vs. privacy. The question is - how much is too much? And interestingly, a lot of companies are stuck between the two and end up going neither ways. How do we do get personalization right, ethically? That's what this episode is all about.

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Content marketing for B2B organizations

There are two key parts to content marketing for B2B organizations: 1. Content production 2. Content consumption. In this episode, Yaag and Manish discuss the ebs and flows of content marketing in a B2B set up.

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The apocalyptic marketing predictions

At the end of a year or at the very beginning, we come across far reaching or even apocalyptic marketing predictions about what all will be dead this year :) The only thing that never dies is the prediction itself. That said, in this episode we discuss what marketing may realistically look like (without any self-benefiting prediction or promotion).