How many touches before a conversion happens?
01/29/20 • 13 min
This interesting episode covers the much dreaded attribution issue in a typical marketing and sales life cycle. Too many times, we miss the set of touch points that contribute to the ultimate conversion and that is what Yaag and Manish explore in this episode.
This interesting episode covers the much dreaded attribution issue in a typical marketing and sales life cycle. Too many times, we miss the set of touch points that contribute to the ultimate conversion and that is what Yaag and Manish explore in this episode.
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Getting your first customer organically
Today, Yaag and Manish explore the process of getting your first customer organically. This comes from a startup viewpoint where you don't have customers for your other products, to whom you are trying to up-sell your new product. This about starting fresh.
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Market-product fit and not product-market fit, says James Spurway
Connect with James on Linkedin ---> https://www.linkedin.com/in/james-spurway-singapore/
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