Cali Life Co, Founders Nina Ruud and Rafael Figueiredo, on starting a business with less than $800, working with your significant other, and the importance of art in life
The Wise Consumer10/17/18 • 65 min
"We had zero to start with! Well, we actually had $800 to start with. But, I was delivering pizzas and Nina was working at the spa...We started in a hole in the wall, a closet, a tiny apt with no yard, and roommates…Once you get used to being uncomfortable that becomes comfortable. It’s what drives us. It seems like it was ten years ago but it’s only been two years." - Rafael Figueiredo
Meet Nina Ruud and Rafael Figueiredo, Founders + husband and wife team of Cali Life Co., an eco-friendly sunglasses company based out of San Diego, California.
In this episode we cover:
- The entrepreneurial journey that led Rafael & Nina to Cali Life Co.
- The challenges they’ve had to overcome to get to where they are today
- The importance of using eco-friendly & sustainable materials in their products
- The pros and cons of working with your significant other
- Their vision for Cali Life Kidz and the importance of art
Had a great time chatting with Nina and Rafael and think you'll find this episode to be refreshing and fun. Happy listening!
10/17/18 • 65 min
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