EP 48: Whamburg with Adam El-Dika

Here are the best ways I can help you as an Investor:

Investor Network Access

• Run the numbers like a pro of any property.
• Access Insider Events, ONLY for members.
• Network with other investors.
• Create joint venture partnerships.
• Get direct access to a team of experts.
• Get preferred interest rates on mortgages & lending products.
• Ask questions and get answers for any investing challenges you have.

Book A FREE Strategy Call With My Team

• Discover the financing options available to you.
• Create the proper financing structure for success.
• Get your portfolio reviewed and identify weak properties and ares to access equity.

Show Summary:

Adam El-Dika, the sole owner of Wam and Windsor, shares his story on the Wisdom Lifestyle Money Show. He grew up in Windsor, Ontario, attended school there, and then moved to Lebanon with his family at the age of 17. After completing high school in Lebanon, he returned to Windsor and attended university, studying biology. However, he quickly realized that teaching was not the right path for him. During this time, he started working at a restaurant and gained experience in the industry.

Adam and his team opened Mario Nostrom, their first restaurant, after winning a request for proposal (RFP) process. They later opened a second location in Kingsville and launched a retail food division. However, when the COVID-19 pandemic hit, they had to pivot their business entirely. They closed down for a period and then started a home delivery service to supplement their operations. They also noticed a demand for burgers and decided to offer smash burgers with unique features like using Martin's potato buns and branding the buns with the phrase "Bite me up."

Organization and time management were key lessons Adam learned throughout his life, which became even more important when managing multiple business ventures. During the pandemic, they faced challenges such as increased costs, labor shortages, and external uncertainties. However, they adapted and focused on long-term planning now that lockdowns and restrictions are not a concern.

Regarding delivery, they utilize a point-of-sale system called Touch Bistro, which integrates with DoorDash for delivery. By ordering directly from them, customers can avoid the higher prices and additional fees charged by third-party delivery platforms. Adam also explains the concept of smash burgers, where freshly ground beef is smashed on a griddle, creating a crispy crust while maintaining a soft interior. They offer halal chicken options and are actively seeking halal beef products.

When choosing a location for a business, Adam emphasizes the importance of proximity to the expressway, which increases delivery radius and accessibility. Being on a bus route is also crucial for accessing the labor force, especially in a student-dominated market like Windsor. While the mall could be a good option, there may be restrictions due to non-compete agreements with existing restaurants.

Overall, Adam's journey in the restaurant industry has involved adapting to challenges, embracing new opportunities, and focusing on customer satisfaction.