Art That Earns: Transforming Marketing into Digital Value

Have you dreamed of turning your brand's products and experiences into must-have digital collectibles and assets? Well, welcome to the chocolate factory! Join host Olabisi on a tour of the endlessly inventive ways companies are using NFTs, tokens and blockchain tech to create living, breathing marketing creative. Learn how brands are crafting everything from virtual sneakers to digital concert tickets infused with access and utility. Be amazed by digital artifacts capturing unique brand moments and more. You’ll discover real-world examples, key tips on community building, adding utility and scarcity, working with credible crypto artists, and promoting creatively. It's time to transform traditional marketing swag into digital gold. Press play on this episode and watch your creative strategy level up! Do you have any questions or feedback on today's episode? Don't hesitate to reach out to us on our social media platforms or send a mail to [email protected]