Pricing + Positioning a Globally Dominating Luxury Beauty Brand w/ Lorraine Dallmeier

Lorraine Dallmeier is an award-winning CEO, as well as a biologist and Chartered Environmentalist. She was voted the Most Influential Person in Natural Beauty for 2020 and awarded the Digital Achiever of the Year award for the cosmetics industry by Google and Cosmetic Executive Women (CEW), for growing Formula Botanica from a tiny bootstrapped startup to a global education institution.
Lorraine is on a mission to make formulation as commonplace as cookery, as she believes that anyone can learn to formulate with natural, sustainable ingredients. Lorraine is a full Member of the Royal Society of Biology, the Society of Cosmetic Scientists and the Institute of Environmental Management & Assessment. She lives in the southwest of England with her partner and two sons.
Lorraine reveals

• The unusual relationship to failure as her gateway to success
• Her behind the scenes strategy for getting press mentions without having any authority in the industry
• How she grew her blog from 0 to 30-40K readers/month right out of the gate
• Her secret strategies to pricing luxury products
• The best hiring tools she’s used to scale her 40+ team
• The specific ways she’s changed her launches given the recent market shifts

Find Lorraine here

Instagram: @lorrainedallmeier / @formulabotanica
Website: https://formulabotanica.com/

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