The WE Pivot Podcast

Wix has been making major strides with its platform over the last couple of years. It has a wide range of practical SEO features that are easy-to use, so you can grow your site quickly without struggle! Wix allows you to add titles, descriptions and keywords for each page on your site. It also features a built-in SEO Wizard that will help you optimize your pages even further. Additionally, it has advanced tools like XML sitemaps, which makes it easier for search engines to index your website. Wix also provides support for Google Analytics and Search Console, as well as HTML improvements and 301 redirects. All in all, Wix has more than enough tools to help you optimize your website for SEO.
But there are still misconceptions about utilizing the WIX platform. Today, Al and Tona sit down with Kendall Cook, Partner Success Manager with wix.com and talk about those misconceptions and much more.
Chapter Markers:

Introduction.
Meet Kendall Cooke: WIX Partner Success Manager.
What is the difference between build a website on WIX vs other website builder platforms?
Does WIX provide specific resources that contributes to the success of most business owners that use the platform?
How does a WIX user get in contact with the WIX support group directly if they are needing additional assistance setting up their website?
How has SEO with the WIX platform improved over the years?
What are some of your personal favorite WIX features?
How easy is it to incorporate digital ads (Facebook/Google) within the WIX e-commerce platform?
WIX and integration with other platforms.
Do have any advice for new or seasoned entrepreneurs wanting to build their website on the WIX platform?
Thank you, Kendall.

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Website//Facebook

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The WE Pivot Podcast And Beyond: Where We've Been, What We've Been Up To, And Where We're Going.

The WE Pivot Podcast

02/01/24 • 8 min

Ever wondered what happens behind the scenes of an entrepreneurial journey that suddenly goes quiet? That's exactly what I, Tona Haywood, explore in a solo edition of the We Pivot Podcast. As I walk you through the strategic decisions reshaping our business, the silence since last February unfolds into a story of growth, new challenges, and an unwavering commitment to bring you digital marketing insights that pack a punch. From adjusting our podcast's frequency to embarking on the thrilling venture of crafting in-depth digital marketing courses, this episode is a treasure trove for anyone eager to navigate the digital landscape successfully.
Amidst personal anecdotes, like acquiring a new Wisconsin home that threw us off our podcasting game, I dish out sneak peeks of our upcoming courses designed to increase our offerings to our audience. So, for those thirsty for actionable digital marketing strategies and a personal touch that turns listeners into digital dynamos, make sure you're tuned in and subscribed at haywooddigitalmarketing.com. This is a comeback you won't want to miss, filled with the insights and inspiration to fuel your entrepreneurial engine.
Connect with Tona and Al Haywood:
Website
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Mastering Your Email Marketing In Minutes

The WE Pivot Podcast

02/01/23 • 28 min

With over 330 billion emails sent daily, it's no surprise that email marketing remains an important part of any modern marketing strategy. As the number of emails sent increases year-over-year, so do the email marketing strategies used to effectively reach customers and prospects. What worked five years ago is now outdated, but email marketing continues to be a go-to for top online marketers. It's reliable, brings in results and provides one of the best returns on investment across all digital marketing channels. Investing in a comprehensive and effective email marketing strategy is essential for businesses looking to stay ahead of the curve and get the most out of their campaigns.
In this podcast episode "Mastering Email Marketing in Minutes," Al and Tona will cover tips and strategies to improve the effectiveness of your email marketing campaigns. They will explores various elements of a successful email campaign, such as upgrading your lead magnet, crafting compelling subject lines, and using A/B testing to optimize open and click-through rates. The discussion also touches on the importance of personalization and segmentation, as well as the role of cleaning out your subscriber list. The goal of the podcast is to provide listeners with practical insights that can help them improve their email marketing efforts and drive more conversions.
Episode Chapters:
1) Introduction To Email Marketing.
2) Upgrade Your Lead Magnet.
3) What Is Your Engagement Style?
4) Personalizing & Segmenting Your Emails.
5) Don't Be Boring.
6) Clean House On Your Email Lists.
7) Summary.
8) Review Our Show On Apple Podcast!
Connect with Tona and Al Haywood:
Website//Facebook

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The Art of Blogging: 6 Proven Ways on How to Optimize Blog Content for Search Engines (Part 2).

The WE Pivot Podcast

04/13/22 • 18 min

Although it's clear blog content does contribute to your SEO, Google's many algorithm updates can make publishing the right kind of blog content tricky if you don’t know where to start. Some blog ranking factors have stood the test of time while others are considered "old-school." Here are a few of the top-ranking factors that can, directly and indirectly, affect blog SEO.

Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.
In this episode, we talk about:

1. Introduction (0:00)
2. Identify the target audience for your blog. (1:15)
3. Conduct keyword research. (3:27)
4. Add visuals. (6:50)
5. Write a catchy title. (8:59)
6. Include an enticing CTA. (11:48)
7. Focus on the reader's experience. (13:26)
Connect with Tona and Al Haywood:

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The Art of Blogging: 5 SEO On-Page Factors That Can Affect Your Blog's Search Results Rankings (Part 1).

The WE Pivot Podcast

04/13/22 • 15 min

Pro tip: As a rule of thumb, take time to understand what each of these factors does, but don’t try to implement them all at once. They each serve a specific purpose and should be used to meet a specific SEO goal for your blog.
In this episode, we talk about:

1. Introduction (0:00)
2. Dwell Time. (3:23)
3. Page Speed. (6:13)
4. Mobile Responsiveness. (8:37)
5. Index Date. (10:49)
6. Recent Data. (12:38)
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Getting To Know Tona (Who is this cute couple Series: Part 2)

The WE Pivot Podcast

03/09/22 • 25 min

Becoming an entrepreneur may be difficult but the journey is always exciting.
In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Tona Haywood. You will find out what were some of the earlier circumstances that led Her to want to pursue entrepreneurship full time.
In this episode we talk about:

How old were you when exposed to entrepreneurship and how did you feel about it? 2:15
Who helped influence your decision to become an entrepreneur? 5:08
What led you to want to make Digital Marketing your focus? 7:19
You worked in education for years as a High School Biology, Environmental
Science, and Botany and Zoology. What made you decide to finally step out on faith and leave teaching behind? 10:10
What has been one of the most memorable moments from being an entrepreneur thus far? 15:17
What are three interesting facts that you want your audience to know about you? 18:15
What is the best business advice you have ever received? 19:53
Why did you and your husband create the WE Pivot Podcast? How does it benefit your clients? 22.16

About Tona Haywood
Described as an ‘educator of digital marketing’, Tona Haywood came to the digital marketing field as a 16-year veteran of secondary education. Tona now uses her gift of teaching to help build clarity in digital marketing for women entrepreneurs, and share her knowledge and strategy through the WE Pivot Podcast.
Tona continues to positioned herself as one of the go-to's for teaching brands how to engage their community and harness the power of email marketing, social web, content strategies. Working with companies ranging from start up to national organizations, and individual bloggers, Tona is known for her ability to teach businesses how to develop shareable content and overhaul their digital marketing strategies with cutting edge best practices.
Tona has been invited to speak on numerous social platforms such as the Social Media For Christian Ministries, Christian Women of Impact, and the National Association of Christian Women Entrepreneurs.
In her leisure time, Tona also heads an online Christian boutique (calledtoedify.com) and sells inspirational gifts and apparel; while sending portions of the stores proceeds to The Voice of the Martyrs ministry to help place a Bible in the hands of every Christian believer worldwide.
Tona holds Bachelor's degree in Science (Biology), and holds a Master's degree in Education.
Connect with Tona Haywood:

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Getting To Know Al (Who is this cute couple Series: Part 1)

The WE Pivot Podcast

03/02/22 • 23 min

Becoming an entrepreneur may be difficult but the journey is always exciting.
In this episode, you will find out a little more about one of the creators of the We Pivot Podcast, Al Haywood. You will find out what were some of the earlier circumstances that led Him to want to pursue entrepreneurship full time.

In this episode we talk about:

How old Al was when he decided he wanted to be an entrepreneur and who helped influence his decision. 1:35
One of Al’s memorable experiences selling Avon. 5:48
Specific events that lead Al to make Web Design the core of his business. 9:04
The circumstances that lead Al to finally step out on faith. 11:47
Al’s most memorable moments from entrepreneurship. 16:14
3 Interesting facts about Al. 17:56
The best business advice Al has ever received. 21:15

About Al Haywood:
With a strong background in web development, Al Haywood made his mark in technology during his stint with two of the world’s top educational publishing companies (Pearson Education and McGraw-Hill Education). At McGraw-Hill, Al worked with Media Producers to help build beautiful cutting-edge e-learning websites for some of the world’s top educational authors- as online companion resources to their textbooks. As a Senior Product Support Specialist II at Pearson, Al helped train college professors and students in Pearson's online media which in turn led to over a million dollars in product adoption sales during a 5-year period.

Since co-founding HAYWOOD SBS LLC, Al has been instrumental in the growth and development of the company that has seen growth in revenue every year since 2014. Having come from a long background in marketing and technology, Al has helped build and grow HAYWOOD SBS's digital marketing model.

A former Big Ten collegiate athlete, Al holds a bachelor’s degree in Recreation (Sports Management), and a master’s degree in Education (Instructional Systems Technology).

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6 Powerful Lessons You Can Learn From Sam's Club Director of Marketing Planning and Strategy, Laura Vanderslice, That You Can Start Implementing Today.

The WE Pivot Podcast

03/26/24 • 42 min

Join us as we chat with Laura Vanderslice from Sam's Club about the magic of connecting with customers through real stories and genuine emotions. Laura shares how mixing practical solutions with heartfelt messages makes Sam's Club's campaigns truly stand out. She believes in finding the deep reasons why people love a brand, showing us that listening to customers, whether through focus groups or online chats, helps create lasting memories.
Laura also dives into how understanding customer needs all year round, not just during busy seasons, can make a big difference. She highlights the value of authentic content and choosing influencers who genuinely match the brand's values. This approach, Laura explains, builds trust and keeps the connection with customers strong.
For small business owners and solopreneurs, Laura offers golden advice: stay true to your mission and use customer insights to make smart choices. She also emphasizes the importance of evolving your brand's story as your business grows and the power of mentorship in supporting women entrepreneurs.
In short, Laura's message is all about celebrating your unique brand journey and keeping it real with your audience, a lesson valuable for anyone looking to make a meaningful impact in the business world.
Join Sams Club Today:
https://www.samsclub.com/join
Connect with Laura Vanderslice:
https://www.linkedin.com/in/lauravanderslice
Connect with Tona and Al Haywood:
Website
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Print on Demand: Lessons, Wins, and Game-Changing Tips

The WE Pivot Podcast

10/28/24 • 14 min

Ever wondered how to navigate the complex world of print-on-demand for your creative business? In this episode, I’ll take you through my 11-year journey, highlighting lessons learned, from the importance of choosing reliable partners to the realities of pricing, product quality, and variety. Along the way, I’ll share stories about our experiences with platforms like Zenfolio and Printful, and the crucial role research and product testing play in maintaining quality control.

You’ll also hear candid tales of resilience, like overcoming a problematic order with a smelly blue jean jacket and navigating the 2020 inventory crisis. With each story, my mission to empower others in their entrepreneurial journey shines through, reminding us all of the power of persistence and quality service. Whether you’re just starting out or looking for inspiration, this episode is packed with insights to motivate you to make a positive impact through print-on-demand. Join me as we dive into the behind-the-scenes world of building a creative business that matters.

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From Corporate to Creator: Leveraging Video Content for Entrepreneurial Success with XayLi Barclay

The WE Pivot Podcast

02/15/24 • 37 min

Embark on a transformative journey with video content creation coach and online course expert XayLi Barclay, as we unravel the secrets to pivoting from corporate life to thriving entrepreneurship. Witness first-hand XayLi's candid revelations about overcoming her initial fears and harnessing the dynamic power of video to forge genuine connections, inspire confidence, and stimulate revenue growth. This episode is an invaluable resource for aspiring entrepreneurs and established business owners alike, offering a behind-the-scenes glimpse at the strategic use of video content to resonate with audiences and foster lasting relationships.
Our conversation with XayLi Barclay dives into the essence of crafting an engaging online presence, revealing the pivotal steps every video coach must embark on to captivate their audience. From the foundational importance of setting achievable goals and authentically understanding your viewers, we discuss the art of building camera confidence and crafting a magnetic on-camera persona. Whether you're starting with just a smartphone or have a full studio at your disposal, this episode demystifies the online branding process, guiding you through the journey of evolving your skills and tools to amplify your message and standout in the digital realm.
As we close our insightful discussion, XayLi Barclay imparts wisdom on the keys to successful online branding, emphasizing the significance of crafting a personal brand story that echoes with your audience. By aligning strategic content creation with the needs of your customers, our expert guest illustrates how to establish oneself as the go-to authority in your niche, creating a brand narrative that not only captivates but converts. So tune in, as this episode is packed with actionable steps, success stories, and the clear roadmap you need to shine online and make your mark with powerful content and courses.
Connect with XayLi Barclay:
https://xaylibarclay.com/
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Website
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