The Visionary Files

It's no secret that 2023 was a doozy for a lot of people. If you want to set yourself up to have a more lucrative, more profitable, more impactful year in 2024, I've compiled a list of 7 things I'd argue you NEED to be aware of this year. (One of them... I'm really not happy to admit!)

Quick overview of what we cover:

• Why the lead time to convert clients is taking longer and will continue to take longer unless you do this ONE thing
• The possibilities of AI outpacing [insert your industry here] and how to keep yourself relevant and in demand
• The 3 things you MUST be able to do to create converting content moving forward
• The biggest regrets I have around the way I've developed my businesses over the last few years – that I'm going to prioritize in 2024
• How there is a lot of grey area around the way people are actually talking about profit margins
• The biggest asset I'd encourage you to develop this year if you ever want to grow a BIG business or be able to pivot in the future
• Why I believe there's one thing that's going to dominate (again) this year that will likely be your #1 propeller of growth
• My assignment to you to take yourself outside of your comfort zone and challenge yourself to do this at least once per quarter

RESOURCES:

• Click here to apply for a Growth Strategy Call
• Click here to apply for a Soulpreneur revenue-based scholarship

LET’S CONNECT:

• Connect with Adriane on LinkedIn @adrianegalea
• Follow Adriane on Instagram @adrianegalea
• Visit the website: soulpreneur.co

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @thescalinglounge!

Today’s episode concludes a fascinating and FUN series of conversations with the women of Terzakis and Associates by bringing this mother/daughter duo together to speak candidly about what has made their micro-small business consulting firm work...and what hasn’t.
They beautifully describe the intentional work it took to cultivate a productive symbiosis between Susan’s strategist mind (always finding a way to land and drawing excitement in figuring it out as she went) and Jessica’s empirical nature reminding her to “Hang on, there may be a better way than just ‘being okay at the end of the day.'"
Much to our benefit, they offer their journey towards forming the ultimate Visionary/Integrator partnership here as a hand held out to inspire those of us seeking to find that special business someone, too.
Friends, this is one not to be missed!
Quick overview of what we cover:

• How Susan – with her impressive business background, experience, and foresight – actively encourages Jessica’s “lasso” for her ideas
• How Jessica – with her impressive fact-finding/operational talent – actively protects Susan’s space to dream big
• How they were able to transform their early working environment (chaotic whiplash, lighting off Jessica’s fact-finder radar like crazy and causing Susan immense overwhelm) into the extraordinary dynamic they have now
• Their unique approach to counteract the periods of inertia that all businesses experience
• Why they believe it’s healthy to ‘Thelma and Louise some stuff’ to alleviate boredom (not to flirt with risk, but to seek opportunity and deepen their experiences as businesswomen)
• Why “How can I be my subcontractor’s best client?” is the smartest POV to get the most out of your relationship with contractors – for you both
• What led to this mic drop moment: “Those are thieves in the night sent by ego - don’t let it take more from you than what it already has.”

RESOURCES:

• Listen to Part 1 of this series HERE, and part 2 HERE
• Click here to apply for a Growth Strategy Call
• Click here to apply for a Soulpreneur revenue-based scholarship

LET’S CONNECT:

• Connect with Adriane on LinkedIn @adrianegalea
• Follow Adriane on Instagram @adrianegalea
• Visit the website: soulpreneur.co

CONNECT WITH SUSAN + JESSICA:

• Connect with Terzakis & Associates on Facebook
• Visit their website: terzakisandassociates.com/
• Download the eBook: 7 Things to Stop Doing So You Can Grow Your Business

ABOUT TERZAKIS & ASSOCIATES:
Susan and Jessica Terzakis are Women Owned Small Businesses (WOSB) champions and the mother-daughter duo at the heart of Terzakis & Associates, a micro-small business advising firm.
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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @thescalinglounge!

BOO! Today’s episode is a rundown of the spOoOOokiest things that can happen when you’re trying to grow your business. We’re talking ghosts...trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected.

Basically all the twists and turns that can sometimes feel like you’ve entered a haunted mansion of funhouse mirrors that all seem to deliver back an image of YOU as the potential scarefest source. (Spoiler alert - it’s almost always not about you, and what’s more, we’ve ALL been there.)

Quick overview of what we cover:

• The perfect response to the “I need to talk this over with my partner” clients to avoid getting ghosted
• How to plan for the clients who stop paying and/or cancel their contracts that keeps integrity intact for you both
• How to decide between ‘bless and release’ or ‘block that bish’ when handling unfair refund requests
• Why a ‘rejection is protection’ mantra safeguards your tender heart when public roasts come typing after you
• Why trolls on your ads actually illuminate a path towards growth most business owners miss
• What to do if you’ve invested in something that, frankly...sucks
• Plus - a mini-masterclass on the best step to take when you’re running out of money and have no clients on the horizon
• 6 questions to ask yourself to discover if mindset is the cause of your Sunday (thru Sat) Scaries

EPISODES REFERENCED:

• Episode 59 —> Realigning Your Business to Stay in Personal Integrity and Finding Energetic Business Success with Christine Michelle
• Episode 39—> 4 Things to Know About Your Audience to Make Way More Sales

RESOURCES:

• Click here to join Sustainable Growth Lab
• Click here to get on the waitlist for the January 2024 cohort of Scalable Foundations Accelerator
• Register for Predictably Profitable, the free training for 6+ figure service-based business owners

LET’S CONNECT:

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co
This episode was first published at soulpreneur.co/091

One year ago, I started a podcast. (It’ll be FUN, they said!”)
Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support.

And...it worked!
That being said -- I could have done some things better. So, I'm using the occasion of our 1-year anniversary to pass along what I've learned along the way!

Whether you have a podcast (or might be thinking about starting one), these are the 9 most important things hindsight has granted me full view of from 1 year in. A little mini-podcast masterclass, if you will, and a GIANT expression of my gratitude to everyone who has come, and stayed (and subscribed!). Thank you. Thank you. Thank you.

Quick overview of what we cover:

• Why learning the tech is the least of it all
• The three ways I went wrong with my launch strategy
• Why ‘clear is always better than clever’ when it comes to choosing show names and episode titles
• All the small details that make or break an episode’s (and really the show’s) success
• How to choose what kind of help you need to keep recording (and publishing!) consistently
• How to prepare for the slow growth that podcasts tend to track on
• How to use your audience behavior to shape your episodes
• Why guests are not going to help you the way that you think they might
• How to reverse engineer your episode CTAs
• How to know if it’s all worth it, on a personal level (and professionally, because data!)
• Why building a podcast has felt like building a meeting house in all the best ways, and why knowledge sharing is my own personal theology

RESOURCES:

• Click here to join Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

• Book a call to work with Soulpreneur to grow your business
• Follow Soulpreneur: @soulpreneur_co
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @soulpreneur_co
This episode was first published at soulpreneur.co/087

How does someone go from charging $500 for a website to pulling in 5-figures for a single website project? This is what my guest today, Amber Crudup, was able to do, and in fairness, the $500 price WAS the discounted price. (But the reason she created a 75% discount was because she couldn’t sell a $2,000 website!) To reassess and reposition her offer to generate 5-figures per project is really an incredibly transformation, and even if you’re not a web designer yourself, I think you’re going to get a lot out of this episode.

Quick overview of what we cover:

• The significance of processes when developing and scaling your business
• Amber’s journey through figuring out work-life harmony, how to be okay with her goals changing, and not being jealous of others’ successes
• How limiting belief can affect the way you run your business and how to avoid letting the “not knowing” keep you from moving forward
• Amber’s perspective on non-negotiables and how important they are to your business
• Amber’s emphasis on the embodiment of the being when scaling and how who you are being is detrimental to your business

RESOURCES:

• Register for the Sustainable Scaling Summit: Designer Edition!
• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Click here for Amber’s free gift offer

LET’S CONNECT:

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

CONNECT WITH AMBER:

• Follow Amber @ambercrudup_co
• Visit Amber’s website: ambercrudup.com

Hey!! I'm Amber Crudup-- Business Coach to Brand + Web Designers. As a self-taught designer myself (hello YouTube University!), I've built a 7-figure business from the ground up + my passion is showing other designers how to do it too! Inside my group coaching program, Designed to ProfitTM, I teach designers how to strategically accelerate growth with a Signature 1:1 Solution that positions their expertise so they can easily charge 5-figures for their services. Helping designers make more money (without being glued to the computer 24/7) is my favorite pastime!

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favourite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/012