How to Sell More by Saying Yes with the ABT Narrative Framework, Season 3, Episode 7
07/28/23 • 43 min
Show Notes
In this captivating podcast episode, we delve into the world of storytelling and its profound effect on your business's success. Join us as we explore the art of crafting compelling narratives that can make all the difference in gaining more clients.
Our host, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and guest, Park Howell, founder of The Business of Story, share invaluable insights on how to quickly clarify your brand's story and harness the power of storytelling to amplify your impact.
Tune in to discover practical tips and strategies that will elevate your storytelling prowess, empowering you to leave a lasting impression on your audience. Whether you're a seasoned entrepreneur or just starting, this episode will equip you with the tools you need to excel through the stories you tell and achieve remarkable results for your business. Don't miss out on this enriching discussion that's sure to take your storytelling game to the next level!
Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. He spent five years as an adjunct storytelling professor for Arizona State University’s Executive Master for Sustainability Leadership program. He now consults, teaches, coaches and speaks internationally helping leaders like you excel through the stories you tell. His popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022, is ranked among the top 10% of downloaded podcasts in the world.
Discover how the "And, But, Therefore" (ABT) framework, which comprises elements of agreement, contradiction, and consequence, can be effectively integrated into both your professional and personal endeavors to attract a wider clientele base.
Listen as we discuss:
- What is the ABT framework and how and why does it work?
- How are sales and marketing professionals using the ABT in their brand communications?
- Is the ABT brand new or has it been around for a while and if so where?
- It seems so simple – it's just three words – does it really work?
- What's the Return on Investment (ROI) of the ABT?
- Where can I learn how to craft and apply ABTs to dramatically grow my revenue?
We close by asking Park if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice he wished someone had given him when starting his business.
Learn more about The Business of Story:
- Website: https://businessofstory.com/
- LinkedIn: Linkedin.com/in/ParkHowell
- Facebook: Facebook.com/Park.Howell
- Instagram: Instagram.com/ParkHowell
- Twitter: Twitter.com/ParkHowell
- YouTube: YouTube/BusinessOfStory
Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518
- Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp
Be sure to visit Virtual Ingenuity, LLC at: https://virtualingenuityllc.com
Virtual Ingenuity, LLC provides optimized marketing, brand consulting, and strategic planning to boost your company’s visibility, productivity, and growth.
Thank you for listening. Let’s impact together!
Virtual Ingenuity, LLC
Show Notes
In this captivating podcast episode, we delve into the world of storytelling and its profound effect on your business's success. Join us as we explore the art of crafting compelling narratives that can make all the difference in gaining more clients.
Our host, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and guest, Park Howell, founder of The Business of Story, share invaluable insights on how to quickly clarify your brand's story and harness the power of storytelling to amplify your impact.
Tune in to discover practical tips and strategies that will elevate your storytelling prowess, empowering you to leave a lasting impression on your audience. Whether you're a seasoned entrepreneur or just starting, this episode will equip you with the tools you need to excel through the stories you tell and achieve remarkable results for your business. Don't miss out on this enriching discussion that's sure to take your storytelling game to the next level!
Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. He spent five years as an adjunct storytelling professor for Arizona State University’s Executive Master for Sustainability Leadership program. He now consults, teaches, coaches and speaks internationally helping leaders like you excel through the stories you tell. His popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022, is ranked among the top 10% of downloaded podcasts in the world.
Discover how the "And, But, Therefore" (ABT) framework, which comprises elements of agreement, contradiction, and consequence, can be effectively integrated into both your professional and personal endeavors to attract a wider clientele base.
Listen as we discuss:
- What is the ABT framework and how and why does it work?
- How are sales and marketing professionals using the ABT in their brand communications?
- Is the ABT brand new or has it been around for a while and if so where?
- It seems so simple – it's just three words – does it really work?
- What's the Return on Investment (ROI) of the ABT?
- Where can I learn how to craft and apply ABTs to dramatically grow my revenue?
We close by asking Park if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice he wished someone had given him when starting his business.
Learn more about The Business of Story:
- Website: https://businessofstory.com/
- LinkedIn: Linkedin.com/in/ParkHowell
- Facebook: Facebook.com/Park.Howell
- Instagram: Instagram.com/ParkHowell
- Twitter: Twitter.com/ParkHowell
- YouTube: YouTube/BusinessOfStory
Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518
- Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp
Be sure to visit Virtual Ingenuity, LLC at: https://virtualingenuityllc.com
Virtual Ingenuity, LLC provides optimized marketing, brand consulting, and strategic planning to boost your company’s visibility, productivity, and growth.
Thank you for listening. Let’s impact together!
Virtual Ingenuity, LLC
Previous Episode
Your 30-Second Message to Spark Conversations within Your Business, Season 3, Episode 6
Show Notes
In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Laura Templeton, founder of 30 Second Success, embark on an engaging journey into the realm of effective communication, where we delve into the significance of clarity and brevity when sparking conversations within your business. Discover the secrets to crafting a compelling 30-second message tailored to ignite dialogue, and explore strategies to extend the conversation and foster deeper engagement after delivering your concise pitch.
Laura Templeton is a renowned entrepreneur and the driving force behind 30 Second Success. With a diverse background as a connector, speaker, author, and client attraction specialist, Laura has honed her skills over the years to become an expert in the art of effective communication. Her passion lies in helping individuals and businesses create clear and confident messages that resonate with their ideal clients. With over 15 years of experience in sales training, personal development, coaching, and networking, Laura has a deep understanding of the power of building relationships through communication. This insight led her to establish 30 Second Success, a platform that empowers individuals to create compelling messages that connect with their target audience. Through her programs and direct coaching, Laura guides her clients in "Ditching the Pitch" and embracing authentic connections. By understanding the unique needs and aspirations of her clients, she helps them craft powerful branded messages that drive tangible results.
Join us on this podcast as we delve into the world of effective communication and learn valuable insights from Laura Templeton and her transformative work with 30 Second Success.
Listen as we discuss:
- The importance of being clear and concise with your 30-second message when sparking conversations within your business.
- How to effectively highlight the benefits of your business in your 30-second message.
- Examples of attention-grabbing hooks to use to start your 30-second message.
- How to customize your 30-second message for different audiences within your business.
- Effective strategies for practicing and refining the delivery of your 30-second message.
- What to do after delivering your 30-second message to initiate further conversation and engagement.
We close by asking Laura if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice she wished someone had given her when starting her business.
Learn more about 30 Second Success:
- Website: https://30secondsuccess.com
- LinkedIn: https://www.linkedin.com/in/30secondsuccess/
- Facebook: https://www.facebook.com/30SecondSuccess/
- YouTube: https://youtube.com/@30secondsuccess
- Twitter: https://twitter.com/30SecondSuccess
Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518
- Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp
Be sure to visit Virtual Ingenuity, LLC at https://virtualingenuityllc.com
Virtual Ingenuity, LLC provides optimized marketing, brand consulting, and strategic planning to boost your company’s visibility, productivity, and growth.
Thank you for listening. Let’s impact together!
Virtual Ingenuity, LLC
Next Episode
The Four Pillars of LinkedIn - Season 3, Episode 8
Show Notes
In this episode of The Virtual Ingenuity Business Podcast, Claudine Land, Business Strategist of Virtual Ingenuity, LLC, and Tony K. Silver, Multi Award Winning LinkedIn Profiler discuss how to use LinkedIn as an effective tool to achieve your desired outcome and return on investment.
Tony K. Silver is a multi-award-winning LinkedIn expert, who has been helping people on the platform since 2009. In 2018 he set up his own company and became the Creator of the LinkedIn Profile Audit (LIPA) that generates qualified targeted leads, builds new relationships, and generates more sales. He is also the author of two LinkedIn books. Tony is the founder of Solid Silver Solutions, which in 2021 was rebranded to Tony K Silver. He is a LinkedIn profile expert and the person who heads the delivery of key services. He has become known as the LinkedIn profiler, currently ranked in the top five by the platform in its search criteria.
We explore leveraging LinkedIn as a potent tool for achieving desired outcomes and ROI, covering key topics like optimizing profile engagement, the benefits of a company page, optimal posting frequency, effective search strategies in the standard version, utilizing impactful metrics, and enhancing engagement strategies.
Listen as we discuss:
- How important is the top of my profile for engagement?
- Should I have a company page?
- How often should I post?
- Can I do an effective search in the standard version of LinkedIn?
- What are the best metrics to use?
- How do I get more engagement?
We close by asking Tony if our listeners could have one take-a-away from what we talked about today, what is that one takeaway, and what is the one piece of advice he wished someone had given him when starting her business.
Learn more about Tony K. Silver:
- Website: https://tonyksilver.com/
- LinkedIn: https://www.linkedin.com/in/tonyksilver/
Tune in to additional episodes of The Virtual Ingenuity Business podcast on Apple Podcast and Spotify. We would love it if you like, subscribe, rate, and comment.
- Apple Podcast: https://podcasts.apple.com/us/podcast/the-virtual-ingenuity-business-podcast/id1644909518
- Spotify: https://open.spotify.com/show/43s0aubuQOxnjXoqqAnjIp
Be sure to visit Virtual Ingenuity, LLC at: https://virtualingenuityllc.com
Virtual Ingenuity, LLC provides optimized marketing, brand consulting, and strategic planning to boost your company’s visibility, productivity, and growth.
Thank you for listening. Let’s impact together!
Virtual Ingenuity, LLC
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