Why is it essential to strategically brand oneself or our company?
What branding is not?
How can we strengthen our companies' brands?
Today, we talk about How to Brand Yourself or Your Business.
Branding is the constant process of influencing the opinions of your target audiences. It is a method and plan that includes your actions to give your organization and product significance. Branding aims to create a distinctive and vital presence in the market that draws in and keeps customer loyalty. It enables businesses to set themselves apart from their competitors.
Undoubtedly, branding plays an essential role in a business. And that it is not just about the beautiful logo we use to represent our companies. Therefore, we must consider improving things that could strengthen our brand's impact. Such as using as few words as possible to convey a clear understanding of the services we provide, communicating our values to them, and focusing on a particular niche. Our brand is something that must aspire to assist people and creates joy in them.
Watch it on YouTube: https://youtu.be/OKKqezQHH1g
Show Highlights:
- The grammar of branding
- The four questions that you need to answer
- Question number 5 - the jackpot
- Congruence & alignment: the brand assets you need
- Q&A
About the host: Ailyn Eida
Designs brands with solopreneurs that are aligned, dynamic and adaptable. Informed by her background in Social Psychology and Financial Marketing and her simple aesthetic.
Website: www.ailyneida.com
LinkedIn: http://linkedin.com/in/ailyneida
Instagram: @ailyneidabranding
Email: [email protected]
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09/21/22 • 25 min
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