Maximizing Vacation Rental Profits with Bryant Loy of Brett Robinson

04/22/25 • 33 min

In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Bryant Loy, Director of Revenue Management and Distribution at Brett Robinson Vacation Rentals, about leveraging data analytics to optimize pricing strategies and maximize revenue in the vacation rental industry while maintaining strong homeowner relationships.
What you'll learn:

How to leverage market data to make informed pricing decisions and avoid leaving money on the table
Why understanding booking windows and length-of-stay patterns can create competitive advantages
The importance of tracking key metrics: occupancy, ADR (Average Daily Rate), and RevPAR (Revenue Per Available Room)
How to become a market disruptor by offering flexible stay lengths at premium rates
Why effective homeowner communication and education are crucial for successful revenue management
How to balance internal company data with broader market trends for optimal pricing strategies
The value of forecasting arrival and departure patterns to optimize operational efficiency
Why building strong relationships with property owners leads to long-term business success
The importance of monitoring booking pace and making strategic rate adjustments without panic-dropping prices

Bryant Loy is the Director of Revenue Management and Distribution at Brett Robinson Vacation Rentals, where he oversees pricing and revenue strategy for nearly 1,800 vacation rental units along Alabama's Gulf Coast. With a background in both insurance and tourism industries, he specializes in using data analytics to optimize efficiency and maximize revenue. In his current role, Bryant has implemented innovative revenue management strategies, including detailed market analysis, strategic pricing models, and comprehensive owner communication programs. His expertise in data-driven decision making and revenue optimization has been developed through work with major companies including Kaiser Realty, Wyndham Vacation Rentals, and Vacasa. His approach to combining detailed analytics with strong owner relationships has helped establish best practices for vacation rental revenue management, making him a valuable voice for property managers seeking to enhance their revenue strategies.This episode is sponsored by RevMax.If you enjoyed this episode, make sure to:

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The Vacation Rental Show is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes:

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How to leverage market data to make informed pricing decisions and avoid leaving money on the table
Why understanding booking windows and length-of-stay patterns can create competitive advantages
The importance of tracking key metrics: occupancy, ADR (Average Daily Rate), and RevPAR (Revenue Per Available Room)
How to become a market disruptor by offering flexible stay lengths at premium rates
Why effective homeowner communication and education are crucial for successful revenue management
How to balance internal company data with broader market trends for optimal pricing strategies
The value of forecasting arrival and departure patterns to optimize operational efficiency
Why building strong relationships with property owners leads to long-term business success
The importance of monitoring booking pace and making strategic rate adjustments without panic-dropping prices

Subscribe, rate, and review
Share this episode

Scaling your vacation rental portfolio
Optimizing guest experiences
Revenue management strategies
Industry trends and market insights

Express your interest in being a guest →

Previous Episode

Selecting the Right Properties and Homeowners with Jonathan Fonvielle of Atlantic Vacation Homes

In this episode of The Vacation Rental Show, host Lynell Gordon speaks with Jonathan Fonvielle, Business Development Director at Atlantic Vacation Homes, a seasoned family business operating in the seasonal market of Gloucester and Rockport, Massachusetts.
What you'll learn:

How to effectively communicate with homeowners to set realistic expectations
The unique challenges of managing properties in a highly seasonal market
Why owner usage can significantly impact profitability (taking just two weeks can reduce revenue by 10%)
The importance of being selective about which properties and homeowners to work with
How to evaluate properties using Jonathan's "right homeowner, right house" matrix
Why modern amenities like air conditioning are becoming essential even in traditionally cooler regions
Strategies for convincing homeowners to make necessary upgrades
The reality that it takes a full year to build reviews and establish a rental's performance
How investor-owned properties are changing the market dynamic
Why delegation and strong systems are essential for scaling your business

Jonathan brings a practical perspective shaped by his experience balancing the often-competing interests of guests, homeowners, and the business itself. As part of a 40-year-old company adapting to changing market conditions and growing competition, his insights reveal how established businesses can maintain a personal touch while embracing the increasing professionalism of the industry.
This episode is sponsored by Streamline.
If you enjoyed this episode, make sure to:

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Scaling your vacation rental portfolio
Optimizing guest experiences
Revenue management strategies
Industry trends and market insights

Express your interest in being a guest →

Next Episode

The Psychology of Value-Adds with RevMax's Revenue Experts Desiree Garcia & Maureen Shilling

In this episode of The Vacation Rental Show, host Lynell Gordon speaks with RevMax co-founders Desiree Garcia and Maureen Shilling, who bring over 40 years of combined revenue management expertise. They discuss the evolving vacation rental marketplace in 2025, sharing insights on adapting to market changes and maximizing revenue through strategic approaches beyond pricing.
What you'll learn:

How to navigate the post-COVID vacation rental landscape with shifting owner expectations and new technology
Why traditional pricing strategies are no longer sufficient and how to adapt booking policies for changing consumer behavior
The importance of understanding market-specific data and inventory segmentation for strategic decision-making
How to leverage tangible value-adds like cleaning fee credits and pool heat instead of straight discounts
Why marketing investment and database management are crucial in today's competitive landscape
How to respond strategically to shortened booking windows without sacrificing revenue
The critical role of data-driven decision making versus emotional responses to market changes
Why distribution channel strategy matters more than ever in a supply-heavy market
How to set realistic revenue goals by understanding your competitive set and marketing capabilities

Desiree Garcia, CEO and Co-founder of RevMax, and Maureen Shilling, Co-Founder and Director of Client Services, bring over 40 years of combined experience in hospitality and vacation rental revenue management. Desiree, with a background in hotel revenue management, has led RevMax in creating innovative software solutions that integrate data analytics with practical industry strategies. Maureen specializes in data-driven pricing and inventory optimization, drawing from her extensive expertise across both hotel and vacation rental sectors. Together, they offer a comprehensive, forward-thinking approach to helping property managers adapt to market changes and maximize their revenue potential.This episode is sponsored by RevMax.If you enjoyed this episode, make sure to:

Subscribe, rate, and review
Share this episode

Episode Resources:
👉 Google - https://bit.ly/gp-how-we-grow
👉 Apple - https://apple.co/3lYc2gU
👉 Spotify - https://spoti.fi/3InYanV
👉 bCast - https://bit.ly/hwg-podcast
👉 iheartradio - https://ihr.fm/3Z8qqlg
👉 RSS - https://bit.ly/how-we-grow-rssThe Vacation Rental Show is handcrafted by our friends over at: fame.so
Previous guests include: Jim DeVos of Best Beach Getaways, Stacy Wesson of Cascara Vacation Rentals, Michael Friedman of The Simple Life Hospitality, Steve Caron of Inhabit, John An of TechTape, Jessica Gillingham of Abode Worldwide, Justin Ford of Breezeway, Mahwussh Alam of One Perfect Stay, Lisa Stinnett of Inhabit, and many more.
Check out the three most downloaded episodes: