![The Unscripted SEO Interview Podcast](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
The Unscripted SEO Interview Podcast
Jeremy Rivera
Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
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Top 10 The Unscripted SEO Interview Podcast Episodes
Goodpods has curated a list of the 10 best The Unscripted SEO Interview Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Unscripted SEO Interview Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Unscripted SEO Interview Podcast episode by adding your comments to the episode page.
![The Unscripted SEO Interview Podcast - SEO Deep Dive Into GSC & SEO Ethics With Matt Mellinger](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
SEO Deep Dive Into GSC & SEO Ethics With Matt Mellinger
The Unscripted SEO Interview Podcast
07/31/24 • 50 min
Matt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry.
Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO that considers both technical and design aspects.
In this conversation, Matt and Jeremy discuss the challenges of finding legitimate SEO consultants and agencies. They highlight the importance of setting proper expectations, effective communication, and creating standard operating procedures (SEO SOPs) for client onboarding. Matt emphasizes the need to focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.
They also touch on the benefits of niching down into specific industries and understanding the client's business model. Matt shares his top three action items for onboarding new local SEO clients: setting expectations, communication, and implementing SOPs.
Takeaways
- The interplay between being an agency owner and a software developer can be beneficial, as it allows for the integration of tools and services.
- The SEO community is highly connected and loves sharing knowledge and tools.
- SEOgets is a search console super tool that helps SEOs discover trends, issues, and opportunities.
- Google Search Console data has limitations, such as anonymized queries and inconsistencies in export data.
- A holistic approach to SEO, considering both technical and design aspects, is crucial for success. Set proper expectations with clients to avoid misunderstandings and ensure a successful working relationship.
- Effective communication is key in client management and building trust.
- Creating standard operating procedures (SOPs) helps ensure consistency and prevents important tasks from being overlooked.
- Focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.
- Niching down into specific industries allows for better understanding of client needs and more effective marketing strategies.
- Understanding the client's business model and metrics, such as lifetime value of customers, is crucial for providing valuable SEO services.
- Building a lifestyle business focused on integrity and doing right by clients can lead to long-term success and satisfaction.
00:00
Introduction and Background
03:11
The Value of Networking in the SEO Community
08:42
Understanding the Limitations of Google Search Console Data
13:33
The Importance of a Holistic Approach to SEO
18:25
Balancing Technical SEO and Design for Optimal Results
25:08
Finding Legitimate SEO Consultants and Agencies
30:15
Challenges and Scams in the SEO Industry
36:14
Niche Down and Understand Industry-Specific Needs
40:32
Solving Client Pain Points for Revenue Growth
43:48
Setting Expectations and Effective Communication
45:34
Building a Lifestyle Business with Integrity
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - The Captivating Fortune 500 Growth Advisor Story of Kevin Indig](https://storage.buzzsprout.com/57q83v6z1hhdw4oo4xihm2i1atsh?.avif)
The Captivating Fortune 500 Growth Advisor Story of Kevin Indig
The Unscripted SEO Interview Podcast
04/15/24 • 50 min
Join host Mark A Preston on the 'Unscripted SEO Podcast' as he welcomes Kevin Indig, a revered Growth Advisor who has shaped the SEO strategies of Fortune 500 giants. In this compelling episode, Kevin shares the rich tapestry of his career, from his initial forays into website building for gaming tournaments to advising some of the largest companies in the world. His insights into strategic decision-making and the unique challenges of corporate SEO provide invaluable lessons for anyone looking to excel in the field.
Throughout the conversation, Kevin delves into key aspects of SEO mastery, including how he employs meta-thinking to navigate complex challenges and make critical decisions. He also offers candid advice for both budding and seasoned SEO professionals on how to build visibility and establish credibility without overextending oneself. His personal anecdotes and professional experiences illuminate the various paths one can take within the SEO industry and highlight the importance of adaptability and strategic foresight.
This episode is a must-listen for anyone eager to enhance their understanding of SEO and learn from one of the industry's best. Kevin’s journey is not just about professional growth but also about finding one’s niche and excelling within it. Tune in to gain actionable advice that can transform your approach to SEO and help you achieve your professional goals.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success
The Unscripted SEO Interview Podcast
03/14/24 • 2 min
In the dynamic world of search engine optimisation, the leap from managing colossal brand campaigns to nurturing small business growth presents a fascinating challenge. "From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success" delves into this intriguing transition, offering a treasure trove of insights for SEO professionals and small business owners alike.
Mark A Preston and Nikki Pilkington, two seasoned experts in the digital marketing realm, unpack the complexities and potential culture shocks that accompany the shift from big brand SEO to the more nimble and resourceful world of small business SEO. This episode is a deep dive into the adaptable nature of SEO principles and how the core techniques that propel major brands to the top of search results can be ingeniously tailored to fit the unique needs and constraints of smaller enterprises.
The conversation illuminates the essential, unchanging foundations of SEO, from content creation to technical intricacies, and explores how these can be effectively scaled down or creatively reimagined to suit smaller budgets and more focused target markets. Mark and Nikki address the common misconceptions and hurdles that SEO professionals might face when transitioning from the abundant resources of big brands to the more hands-on, bootstrap approach required in small business settings.
Listeners will gain valuable perspectives on the importance of agility in SEO practices, the art of achieving impactful results without the luxury of large budgets, and how to leverage a comprehensive skill set in both technical SEO and content creation to drive small business growth. This episode is not just about adapting strategies; it's about fostering a mindset that thrives on innovation, efficiency, and the unique opportunities that small businesses offer.
"From Giants to Gems" is an essential listen for anyone in the SEO field looking to broaden their horizons, as well as small business owners seeking to understand how big-brand strategies can be distilled and applied to their own SEO efforts. Join Mark and Nikki as they guide you through the process of scaling grand SEO tactics into potent, actionable plans that can transform small businesses into search engine favourites.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - Founding Footsteps: The Realities of Launching Your SEO Agency](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
Founding Footsteps: The Realities of Launching Your SEO Agency
The Unscripted SEO Interview Podcast
03/11/24 • 3 min
"Founding Footsteps: The Realities of Launching Your SEO Agency" is an indispensable episode for aspiring entrepreneurs and those in the early stages of establishing an SEO firm. Featuring the seasoned insights of Mark A Preston and Kevin Gibbons, this podcast delves into the nuanced and often challenging journey of setting up and running a successful SEO agency.
The discussion begins with a crucial piece of advice: introspect to ascertain if this path aligns with your passion and long-term goals. Mark and Kevin share their personal experiences, reflecting on the emotional rollercoaster that accompanies the life of an agency owner—from moments of doubt to periods brimming with optimism.
Our speakers emphasise the importance of emotional balance in managing an agency. Celebrating successes without losing focus and handling setbacks with resilience are presented as key aspects of enduring the agency lifecycle. This episode is not just about the highs of success but also about preparing for the inevitable lows and learning from them.
Listeners will be drawn into a candid conversation about the tough realities of agency life. From dealing with rejection and the unpredictability of business to making personal sacrifices for the growth of the agency, Mark and Kevin lay bare the unfiltered truth of what it takes to succeed in this competitive field.
"Founding Footsteps: The Realities of Launching Your SEO Agency" offers a realistic yet inspiring look at the SEO industry. It's a guide and a mentor for those ready to carve their niche in the SEO world, balancing the challenges with the potential rewards. Whether you're aiming for a quick exit or envision a long-term commitment, this episode provides the insights and wisdom to embark on your agency journey with confidence and clarity. Join us as Mark A Preston and Kevin Gibbons lead us through the intricate pathways of founding and flourishing in the SEO agency landscape.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - Zooming In: The Winning Edge of Specialist SEO Agencies](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
Zooming In: The Winning Edge of Specialist SEO Agencies
The Unscripted SEO Interview Podcast
03/10/24 • 2 min
In the fast-paced and intricate world of SEO, the shift towards hyper-specialisation has become more pronounced than ever. "Zooming In: The Winning Edge of Specialist SEO Agencies" is an episode that delves into the compelling advantages and unique challenges faced by agencies that have chosen to narrow their focus within the vast SEO ecosystem. Our conversation explores the growing demand among brands for agencies that possess deep expertise in specific facets of SEO, from content strategy and digital PR to technical SEO and beyond.
Our speakers Mark A Preston and Kevin Gibbons discuss the critical importance of developing a track record in a specialised area, illustrating how expertise in a niche, such as news SEO or e-commerce, can significantly bolster an agency's appeal to potential clients. They share insights into the granularity of SEO specialisms, highlighting how a well-defined focus can differentiate an agency in a crowded market, providing clear value propositions to brands seeking precise solutions for their unique challenges.
The episode also addresses the strategic implications of specialisation for agency growth, revealing how a narrow focus allows for a deeper understanding of industry nuances and client needs. This, in turn, enables specialist agencies to deliver highly tailored and effective SEO strategies that resonate with brands looking for partners who not only understand their sector but have a proven track record of success within it.
Listeners will gain a comprehensive understanding of the symbiotic relationship between agencies and their clients, where success is a shared goal and confidence in an agency's capabilities is paramount. "Zooming In: The Winning Edge of Specialist SEO Agencies" is a must-listen for SEO professionals, agency owners, and brands looking to navigate the complex landscape of digital marketing partnerships. Join us as we unpack the strategic benefits of specialisation and how it can be leveraged to create a winning edge in the competitive world of SEO.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - Mastering the Scales: The Blueprint for SEO Agency Expansion](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
Mastering the Scales: The Blueprint for SEO Agency Expansion
The Unscripted SEO Interview Podcast
03/08/24 • 3 min
In this riveting episode titled "Mastering the Scales: The Blueprint for SEO Agency Expansion," we delve into the essential elements that propel an SEO agency from its nascent stages to a powerhouse of growth and scalability. This episode is a goldmine for agency owners and digital marketing enthusiasts seeking to unlock the secrets to sustainable expansion in the competitive realm of SEO.
Our discussion begins by dissecting the dual core of agency growth: the synergy between new business acquisition and the excellence in talent delivery. We explore the common early-stage pitfall of overemphasizing client acquisition while underscoring the indispensable role of a robust delivery team. The conversation illuminates how surpassing client expectations and fostering client relationships are not just about delivering stellar SEO results but about the holistic client servicing experience that leads to renewals and mutual growth.
Diving deeper, we confront the stark reality faced by many agencies – the challenge of client retention. Through a candid examination of past experiences, the episode reveals how even a banner year in new business can be nullified by the loss of existing clients. The narrative shifts to a compelling discussion on the concept of retention as the initial form of growth, laying the foundation for a stable and flourishing agency.
To enrich this exploration, we introduce a thought-provoking perspective inspired by a recently read book, prompting listeners to envision the monumental scale their agency could achieve had no client ever parted ways. This segment is not just reflective but also forward-looking, offering actionable insights on how to minimize client turnover and maximize growth opportunities with existing partnerships.
The episode wraps up by addressing the 'new biz' element – attracting and securing new business. From leveraging your agency's marketing prowess to perfecting the art of closing deals, we provide listeners with strategies to not just attract but also engage and convert prospects into long-term clients.
"Mastering the Scales: The Blueprint for SEO Agency Expansion" is more than just a podcast episode; it's a comprehensive guide for SEO agencies aspiring to elevate their growth, refine their client retention strategies, and revolutionize their approach to new business development. Join us as we chart the path to scaling your agency to unprecedented heights in the ever-evolving landscape of SEO.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - Beyond the Keywords: The Untold Trials of Leading an SEO Agency](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
Beyond the Keywords: The Untold Trials of Leading an SEO Agency
The Unscripted SEO Interview Podcast
03/06/24 • 5 min
In this compelling episode of "Beyond the Keywords: The Untold Trials of Leading an SEO Agency," we delve deep into the heart of the personal and professional challenges that come with steering an SEO agency through the unpredictable waves of the digital market. Our episode offers a rare glimpse into the lives of two individuals who have weathered the storms of economic recessions, client volatility, and the personal upheavals that test the resilience of even the most seasoned agency leaders.
Starting in the tumultuous year of 2007, just before the global recession, our discussion reveals how what seemed like adverse timing turned into a crucible for growth, setting a foundation for an agency with resilience woven into its very fabric. The conversation navigates through the subsequent economic downturns, shedding light on the inherent unpredictability of client retention and the impact of major account losses in the critical initial months of a new year.
Yet, it's in the personal stories of our speakers where the narrative takes a profoundly touching turn. From navigating the grief of losing a loved one to the complexities of personal relationships impacting business operations, this episode underscores the often-overlooked human aspect of running an agency. The candid sharing of these experiences provides invaluable insights into managing not just an agency, but life's unforeseen challenges, maintaining professional stability in the face of personal turmoil, and the journey towards emotional resilience.
As the world grappled with the unprecedented challenges of COVID-19, our speakers reflect on how past hardships prepared them to face a global crisis, turning previous obstacles into lessons of endurance and adaptability. This episode is not just about the strategies for SEO success but about the indomitable spirit required to lead an agency amidst the dual challenges of a fluctuating market and personal adversities.
Tune in to "Beyond the Keywords: The Untold Trials of Leading an SEO Agency" for an episode that transcends the usual SEO discourse, offering a blend of professional wisdom and deeply personal revelations that will inspire, educate, and resonate with agency leaders, SEO professionals, and anyone facing their own set of life's curveballs while striving for success in the professional realm.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - From Novice to Maestro: Unveiling the Secrets of SEO Agency Mastery](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
From Novice to Maestro: Unveiling the Secrets of SEO Agency Mastery
The Unscripted SEO Interview Podcast
03/05/24 • 2 min
Dive into the world of SEO mastery with our latest episode, "From Novice to Maestro: Unveiling the Secrets of SEO Agency Mastery", where two seasoned experts share their wealth of knowledge and the lessons learnt on the frontline of digital marketing. This episode is a treasure trove for anyone looking to navigate the complex landscape of SEO and agency management, from the initial spark of passion for SEO to the multifaceted challenges of running a successful agency.
Our speakers delve deep into their personal journeys, starting from humble beginnings with a flair for SEO, through the evolution of their skills into lucrative affiliate websites, and the transformation into thriving consultancy services. They candidly share the exhilaration of leveraging SEO to elevate clients on Google, driving significant revenue growth and the intricate dynamics of transitioning from solo practitioners to leaders of high-performing teams.
Beyond the technical prowess in SEO, this episode sheds light on the often underappreciated business acumen required to steer an agency towards sustained success. Discover the pivotal role of structuring an adept leadership team, the art of client retention, and the strategic thrusts necessary for operational, sales, and marketing excellence. Our experts don't shy away from the trials and tribulations of their journeys, offering invaluable insights into learning from mistakes, the importance of adaptability, and the relentless pursuit of improvement.
Whether you're an aspiring SEO specialist, a budding agency owner, or a seasoned professional seeking to refine your strategy, this episode is packed with actionable advice, timeless wisdom, and inspirational stories to guide you in your quest for SEO agency mastery. Tune in to transform your approach, accelerate your growth, and achieve new heights in the digital realm.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - Mastering Ecommerce Brand Focus: Strategies for Agency Success](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
Mastering Ecommerce Brand Focus: Strategies for Agency Success
The Unscripted SEO Interview Podcast
03/02/24 • 3 min
Welcome to a compelling episode of our podcast, where both Mark A Preston and Kevin Gibbons dive deep into the realm of "Mastering Ecommerce Brand Focus: Strategies for Agency Success." Join both hosts as they explore the advantages and intricacies of agencies exclusively catering to ecommerce brands, compared to those serving service-based businesses.
In this enlightening discussion, Mark and Kevin shed light on the transformative power of strategic positioning in the agency landscape. They delve into the importance of identifying dream clients and reverse-engineering strategies tailored to meet their needs. Kevin highlights the significance of leveraging past successes and focusing on measurable results, particularly within the ecommerce domain, where tangible ROI metrics are prevalent.
Drawing from their extensive experience, Mark and Kevin illustrate the evolution of their agency's journey towards ecommerce specialisation. From early collaborations with household brands to a steadfast commitment to ecommerce excellence, they share insights garnered over years of working within this dynamic sector. With a focus on building track records and client trust, they showcase the advantages of doubling down on what agencies excel at.
The hosts also address the industry-wide trend of agencies pivoting towards ecommerce exclusivity. They discuss the pitfalls of spreading services too thinly across diverse sectors and advocate for the benefits of honing in on a specific market niche. By prioritising focus and targeting a defined client base, agencies can enhance their marketing efforts and drive greater success within the ecommerce landscape.
Join Mark A Preston and Kevin Gibbons as they unravel the strategies behind mastering ecommerce brand focus, offering invaluable insights into positioning, client acquisition, and sustainable growth in the competitive agency space. Tune in to discover actionable tactics for achieving agency success through ecommerce specialisation.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
![The Unscripted SEO Interview Podcast - Special Edition: Featured Snippet Optimization SOP](https://storage.buzzsprout.com/z7xozfjnwbv281jp0t4j2z37lqm2?.avif)
Special Edition: Featured Snippet Optimization SOP
The Unscripted SEO Interview Podcast
08/07/24 • 4 min
In today's special shortform format, Jeremy Rivera walks through the process of targetting featured snippets as an SEO SOP.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
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FAQ
How many episodes does The Unscripted SEO Interview Podcast have?
The Unscripted SEO Interview Podcast currently has 306 episodes available.
What topics does The Unscripted SEO Interview Podcast cover?
The podcast is about Seo, Marketing, Entrepreneurship, Seo Podcast, Podcasts and Business.
What is the most popular episode on The Unscripted SEO Interview Podcast?
The episode title 'Special Edition: Featured Snippet Optimization SOP' is the most popular.
What is the average episode length on The Unscripted SEO Interview Podcast?
The average episode length on The Unscripted SEO Interview Podcast is 13 minutes.
How often are episodes of The Unscripted SEO Interview Podcast released?
Episodes of The Unscripted SEO Interview Podcast are typically released every day.
When was the first episode of The Unscripted SEO Interview Podcast?
The first episode of The Unscripted SEO Interview Podcast was released on Mar 16, 2023.
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