Why Storytelling Matters and How to Do It Well with Jessica Graham

05/13/25 • 26 min

One of the most common reasons people start blogging is because they love to write.But we don’t often talk about how storytelling can actually make your blog (and your business) more impactful.

In this episode of The Ultimate Blog Podcast, we interviewed Jessica Graham, brand story strategist for entrepreneurs, nonprofits, and small businesses, to explore why weaving personal stories into your blog posts matters – especially in a world filled with SEO strategies, algorithms, and AI-generated content.

☀️ Grab our free Summer Startup Checklist

🗣️ Check out Jessica’s Free Storytelling Community for female entrepreneurs and creatives

🔗Start your blog today→ Join The Ultimate Blog Roadmap

Do you love this podcast? Say thanks by leaving a positive review and/or rating!

🔗Click here and check out the show notes for this episode!

One of the most common reasons people start blogging is because they love to write.But we don’t often talk about how storytelling can actually make your blog (and your business) more impactful.

☀️ Grab our free Summer Startup Checklist

🗣️ Check out Jessica’s Free Storytelling Community for female entrepreneurs and creatives

🔗Start your blog today→ Join The Ultimate Blog Roadmap

Do you love this podcast? Say thanks by leaving a positive review and/or rating!

🔗Click here and check out the show notes for this episode!

Previous Episode

SEO Without the Stress with Bekah Read

If the phrase “search engine optimization” makes you break into a sweat, you’re not alone. SEO feels intimidating for a lot of bloggers and small business owners... but it doesn’t have to be.

On this episode of The Ultimate Blog Podcast, we Interviewed Bekah Read, SEO educator and founder of Rebecca Read Creative, to talk about how to make SEO doable, effective, and stress-free. Tune in to learn how to use SEO without getting overwhelmed!

📸 Grab your checklist for image optimization

💻 Grab Bekah’s free SEO resources, learn her SEO strategy, and enroll in her SEO Course

🔗Start your blog today→ Join The Ultimate Blog Roadmap

Do you love this podcast? Say thanks by leaving a positive review and/or rating!

🔗Click here and check out the show notes for this episode!

Next Episode

The Neuroscience of Storytelling and Why Our Brains Crave Stories with Susan Lovett

If you’ve ever gotten lost in a book, teared up during a movie, or felt instantly connected to a stranger online because of something they shared – you’ve felt the power of storytelling in action. But did you know there’s actual science behind why our brains respond so strongly to stories?

In this episode of The Ultimate Blog Podcast, we interviewed writer and storytelling expert Susan Lovett about the neuroscience of storytelling – why our brains are hardwired for it, how it shapes our decisions, and how bloggers and content creators can harness that power to truly connect with their audience.

☀️ Grab our free Summer Startup Checklist

🔨 Get Susan’s freebie: 19 Reasons Your Stories Aren't Working and How to Fix Them

🔗Start your blog today→ Join The Ultimate Blog Roadmap

🔗Check out the show notes for episode 179

Do you love this podcast? Say thanks by leaving a positive review and/or rating!