Pivoting Your Home Services Business From Old School To New School Approaches - Jerry Isenhour

The Trust Tipping Point Marketing Podcast

08/17/21 • 71 min

Jerry Isenhour is the founder and CEO of CVC Success Group.
He took a highly profitable home services chimney sweeping and fire place business and scaled it for nearly 30 years.
Then The Great Recession hit. The housing market bubble burst. And Jerry had to file for bankruptcy.
Very few business owners adapt to modern digital marketing strategies... especially after running and growing a business a certain way for nearly 30 years.
Fast forward to today and Jerry is a speaker, coach, author and educator in the home services space -- helping Chimney Sweep companies leverage digital technology to grow their brand.
In this interview, Jerry shares his #1 place he marketed in the 80s, how he gets online business reviews regularly, why he loves social media and internet marketing, and some actionable tips to help grow you home services company.
To learn more about The Trust Tipping Point Marketing Podcast, please visit:
www.TheTrustTippingPoint.com

08/17/21 • 71 min

The Trust Tipping Point Marketing Podcast - Pivoting Your Home Services Business From Old School To New School Approaches - Jerry Isenhour

Transcript

Intro00:00:01.260

Marketing in the home services industry has changed so much over the past few decades. Now an even more rapid pace these last few years almost to a point it's impossible to keep up with what's trending. Have you ever felt like marketing in today's economy is like flushing money down the toilet? That's where we come in and help honest Home Services companies just like yours. learn and understand some of the most effective marketing strategies today. s

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