The Tom Ferry Podcast Experience

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers.

But in order for that to happen, it has to actually make it into the inboxes of all your contacts. To ensure that happens, Jason Pantana shares his top four adjustments to your weekly email newsletter on This Week in Marketing. When you make these adjustments, you’ll not only get more people hooked on your content but also have more of them engaging with it!

If you’re running a weekly email newsletter (or thinking about it) this really is a MUST-WATCH episode. Check it out here.

In this episode, Jason discusses...

0:00 – No canned content

1:41 – No. 1: Scrollable

3:18 – No. 2: Clickable

6:30 – No. 3: Attributable

9:09 – No. 4: Predictable

What would your life look like?

With so many things happening in our lives, it’s easy to get sidetracked. In today’s episode of Mindset Monday, I talk about taking the time to write down how you want your life to be. Having these visions written down always helps you to move forward when bumps approach your path.

So, dream big and write it down and you’ll be ready to fully live without fear!

The No. 1 way that people look for a real estate agent to work with is through referrals from friends and family. That means that your real estate database contacts are the No. 1 way that YOU should be looking for business.

Your database is a goldmine. Every real estate agent knows that. But what happens when you haven’t touched base in a long time? It’s embarrassing to just come around looking for something again, isn’t it?

There are effective ways to warm up your cold real estate database contacts, and that’s what Jason Pantana is covering in This Week in Marketing. He’s going to show you how to move your database contacts from the outer circle to the middle circle and finally back into the inner circle.

If you’ve let any relationships slide over the years, this episode is exactly what you need to win them back. Click to watch now, then it’s time to dive into your database contacts!

In this episode, we discuss...

0:00 – The No. 1 source of business

5:06 – Organize and pick your contacts

8:34 – Creating awareness

10:32 – Middle circle invitations

13:30 – Getting to the inner circle

There are a lot of reasons to upgrade your email marketing strategy...

For starters, do you know how many people use email? 4.37 BILLION. That’s how many. And 99% of them check their inboxes daily. For you, that makes email the greatest marketing opportunity of all time – but only if you know how to make each send as effective as it can possibly be.

In this episode of This Week in Marketing, Jason Pantana shows you 10 genius hacks to upgrade your email marketing so that you get more views, more loyal subscribers, and ultimately more business.

This is a technical episode that’s essentially a mini course in effective email marketing. So watch it through, then be sure to test out some of the tools Jason recommends, such as https://www.omnisend.com/subject-line-tester/

And if you’re seeing results from what he shares here and want to get MASSIVE exposure from your email marketing, be sure to check out Jason’s full course, “MarketingPRO: Inbox Hero” at:

https://www.tomferry.com/marketingpro/

In this episode, Jason discusses...

0:00 – Upgrade your email marketing

2:40 – No. 1: Subject line

7:38 – No. 2: Preview text

9:35 – No. 3: Sender name

13:02 – No. 4: Personalization

16:48 – No. 5: Mobile optimization

19:10 – No. 6: Nested CTAs

20:48 – No. 7: Integrate videos

21:38 – No. 8: Everything “clickable”

24:42 – No. 9: Authentication

27:48 – No. 10: Automated welcome message

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Interested in a FREE Coaching Consultation? Click Here: https://tfi.media/3w1CxSj

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Need more help with your real estate marketing? Start here:

-The 20th Anniversary Success Summit

https://www.tomferry.com/summit/

-The Sales & Marketing Edge locations nearest to you

https://www.tomferry.com/edge/

-Our free guide to sending weekly emails

https://www.tomferry.com/agent-tools/weekly-email-offer/

And don’t forget to have our latest and greatest content delivered directly to your inbox by signing up for Tom Ferry’s VIP List.

https://pages.tomferry.com/free-real-estate-training-videos/

Last week I said you have a huge opportunity to sell more homes, earn more money, and achieve life-changing goals starting now and continuing all throughout 2021.

And then I helped you set some very specific goals.

In today’s #TomFerryShow, I’m picking up where we left off by showing you exactly how you’ll achieve those goals over the next 14 months!

It’s all about identifying your “daily number,” and today I’m walking you through the process.

Do not miss this ultra-important primer for 2021! (If you missed Part 1 last week, don’t worry... you can get caught up quickly.)