1657 – Putting Life First with Annelise Worn

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of Freeceo, Annelise Worn. Annelise's journey is one of resilience and determination. She launched her marketing agency in 2017 and soon realized the need to empower women to control their marketing. This led her to start teaching DIY marketing, expanding her focus to include both men and women. Her mission? To help entrepreneurs design businesses prioritizing their well-being and serving as vehicles for freedom. One of the most common challenges Annelise has observed among women entrepreneurs is the tendency to get caught up in the busyness of their businesses. This often leads to undercharging for their services, resulting in burnout and entrapment within their creations. Annalise's solution is to help entrepreneurs establish structures that make their businesses work for them, not the other way around. Regarding marketing trends, Annelise is enthusiastic about a shift towards more relationship-based marketing. While automation and funnels have their place, she believes building genuine connections and focusing on substance is vital in today's market. She advises against relying solely on paid advertising and emphasizes the importance of nurturing relationships with potential customers. Annelise also touched on the use of AI in marketing. She sees its potential to make processes more efficient when used correctly. However, she warns against using AI as a shortcut and encourages leveraging it to generate ideas and inform content planning.

Key Points from the Episode:

• Annalise Warren's journey and impact in the marketing world
• Common challenges faced by women entrepreneurs
• The importance of putting structure in place to make businesses work for entrepreneurs
• The trend towards relationship-based marketing
• The use of AI in marketing and its potential benefits and cautions
• Moving away from band-aid solutions in offers
• Speaker 2's programs for building agencies
• Speaker 2's podcasts and how to find them

About Annelise Worn:

Annelise Worn is a business strategist and CEO of a digital agency known for empowering coaches, course creators, membership owners, and service providers to achieve freedom, profit, and impact in their lives by integrating efficient systems into their businesses. She is the Founder of Freeceo, an all-in-one marketing, sales, and CRM software platform. Annelise's journey began when she was denied a family-friendly work schedule in 2016, leading her to build a successful agency from her in-laws' kitchen table. Despite facing challenges like undercharging and hiring the wrong people, she learned valuable lessons she now shares with others. Annelise teaches the 7 Simple Systems that helped her break free, avoid burnout, and build a thriving business, allowing her to homeschool her four children and enjoy a self-built home by the beach. She is now a featured expert in various media and events and hosts the Mumstyle Business Podcast and Impact Business Show.

About Freeceo:

Freeceo is an all-in-one business platform designed to streamline and optimize various aspects of your business. With Freeceo, you can replace multiple tools and consolidate your operations efficiently. It is a comprehensive solution for website and funnel creation and landing pages and acts as a central communication hub with features like email, two-way texting, Facebook and Instagram DMs, and ringless voicemail. Additionally, it offers social media scheduling, calendar bookings, forms, surveys, quizzes, and a chat widget for seamless client interactions. Freeceo also facilitates contract signing, individual and group email management, and automation to save time and effort. Managing payments, review feedback, memberships, and hosting courses is made simple through its versatile features. By integrating all these functionalities, Freeceo empowers businesses to enhance productivity and effectiveness in one place.

Tweetable Moments:

02:39 - "We end up drowning in client work and we've created effectively this prison for ourselves instead of this vehicle to freedom." 13:18 - "If you're in that place where you are feeling overwhelmed and like you need some structure then you can go to analyze one or slash seven the number seven systems and you'll find that you can download that there."

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