How to Monetize Your Podcast Efficiently, with Joe Casabona

Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Listen in as we answer the important questions every podcaster asks themselves.

In this episode you’ll learn:

• Joe’s background in podcast
• What it means to monetize your podcast
• The most common ways you can monetize a podcast show
• How sponsorship works
• Delivering the sponsored ad based on your audience size
• How to partner with a brand even if you are just starting out
• Defining your audience so you can effectively approach brands who might be interested
• When to consider getting a sponsor based on your download numbers
• Getting high conversion rates even if you have a smaller niche
• The ethical side of sponsorships
• The most common mistake in monetizing a podcast show
• Joe’s tips in monetizing a podcast for small- to medium-size shows

Links:

• Joe Casabona's SMASH Framework