Web Summit: Branch Co-Founder, Mada Seghete

03/27/23 • 27 min

Branch is a deep-linking and mobile-attribution platform that helps companies build and measure user journeys.

In 2014, Mada Seghete co-founded Branch on the fundamental principle that breaking down silos on the internet is critical to a brand’s ability to build engaging and relevant end-user experiences.

Branch initially focused on delivering a deep-linking solution to navigate the complex mobile ecosystem and get users to the right destination. Its platform now also powers mobile attribution for 50,000+ of the world’s most advanced apps, helping companies like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp measure their users’ journeys.

While attending Web Summit in Lisbon, Seghete, Branch’s current Managing Director and VP of Marketing, joined Toptal’s Chief People Officer Michelle Labbe to discuss creating Branch, women in tech, the future of work, and her Web Summit experience.

Some Questions Asked:

How does Branch differentiate itself from its competitors?
Why do you think so many people who left their jobs during the Great Resignation are deciding to return?
How do you see the future of work evolving in the next few years?

In This Episode, You Will Learn:

What inspired the founding of Branch.
What the culture is like at Branch and how the company upholds its mantra of “Build, Grow, Win.”
Advice for women who want to launch their own tech startup.

Links:

Mada Seghete - LinkedIn
Michelle Labbe - LinkedIn
Toptal - LinkedIn
The Talent Economy podcast

Hosted on Acast. See acast.com/privacy for more information.

Branch is a deep-linking and mobile-attribution platform that helps companies build and measure user journeys.

In 2014, Mada Seghete co-founded Branch on the fundamental principle that breaking down silos on the internet is critical to a brand’s ability to build engaging and relevant end-user experiences.

Some Questions Asked:

How does Branch differentiate itself from its competitors?
Why do you think so many people who left their jobs during the Great Resignation are deciding to return?
How do you see the future of work evolving in the next few years?

In This Episode, You Will Learn:

What inspired the founding of Branch.
What the culture is like at Branch and how the company upholds its mantra of “Build, Grow, Win.”
Advice for women who want to launch their own tech startup.

Links:

Mada Seghete - LinkedIn
Michelle Labbe - LinkedIn
Toptal - LinkedIn
The Talent Economy podcast

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Web Summit: Toptal CEO, Taso Du Val: The Evolution of the Talent Economy

Toptal is a network of the world’s top talent in business, design, and technology that enables companies to scale their teams on demand. Founded in 2010 and now the world’s largest fully remote company, Toptal has served more than 21,000 clients and has a global network of talent in 140+ countries.

Kimberly Hall, Toptal’s VP of Revenue Operations, sat down with Toptal’s CEO Taso Du Val at Toptal’s Women in Tech Lounge at Web Summit 2022 in Lisbon. Du Val shares insights into the future of work, Web3, the financial benefits of implementing a remote workforce, and more.

Some Questions Asked:

Why was this a key year for Toptal to take part in the Web Summit conference?
What was the inspiration behind the creation of Toptal’s Women in Tech Lounge?
Will Toptal continue to lean into the Web3 space?

In This Episode, You Will Learn:

What companies should be thinking about as the workplace evolves.
What the future of the talent economy looks like.
The financial benefits of implementing a remote workforce.

Links:

Taso Du Val - LinkedIn
Kimberly Hall - LinkedIn
Toptal - LinkedIn
The Talent Economy podcast

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Web Summit: Katie Bolger, Community Manager, Diversity, Equity, and Inclusion

With past speakers such as the CEOs of Dell and Wikipedia, and the COO of Reddit, the Web Summit annual conference, founded in 2009, has become a critical meeting place for the tech community.

At the 2022 event in Lisbon, Portugal, Katie Bolger, Community Manager, Diversity, Equity and Inclusion for Web Summit, joined Toptal’s Chief People Officer, Michelle Labbe. They discussed the conference, Web Summit’s Women in Tech program, and equity in representation among attendees and speakers.

Some Questions Asked:

What is Web Summit’s mission?
How has your role in the event-planning field evolved since the COVID-19 pandemic?
What are the most effective ways that leaders can advocate for more women to enter the tech workforce?

In This Episode, You Will Learn:

What led to Web Summit’s involvement with Women in Tech.
What accessibility features were available at this Web Summit.
How Web Summit ensures that the conference adheres to organizers’ priorities and culture.

Links: