
Standard AI: Amplifying the Retail Experience
09/27/23 • 16 min
Jordan Fisher, founder and CEO of Standard AI, joined Michelle Labbe, Toptal’s Chief People Officer, at Collision in Toronto on The Talent Economy podcast. Fisher discussed the company’s groundbreaking “checkout-free” shopping solution and other achievements of Standard AI.
With a diverse background spanning computational fluid dynamics, securities regulations, video games, machine learning, and retail, Fisher has dedicated his career to product research and development. Standard AI has reached many significant milestones under his leadership as the field of artificial intelligence becomes increasingly competitive.
With Standard AI, customers no longer need to scan their items or pay at a kiosk. Instead, they simply scan their phones at the exit and a series of AI-powered cameras generate a receipt based on the items that customers picked up.
Utilizing its next-generation technology, Standard AI aims to continue augmenting human interactions within physical spaces while providing tailored product experiences. Its approach has the potential to revolutionize retail and expand to other industries.
Some Questions Asked:
- Why is it important for entrepreneurs and early-stage startups to attend tech conferences?
- How does Standard AI define its vision, and what are the company’s next goals?
- What does the future of retail look like from Standard AI’s perspective?
In This Episode You Will Learn:
- How society has shifted from “humans adapting to technology” to “technology adapting to humans.”
- Why “data is dead.”
- How AI opens up possibilities for new experiences in brick-and-mortar stores.
Links:
- Jordan Fisher - LinkedIn
- Michelle Labbe - LinkedIn
- Toptal - LinkedIn
- The Talent Economy podcast
Hosted on Acast. See acast.com/privacy for more information.
Jordan Fisher, founder and CEO of Standard AI, joined Michelle Labbe, Toptal’s Chief People Officer, at Collision in Toronto on The Talent Economy podcast. Fisher discussed the company’s groundbreaking “checkout-free” shopping solution and other achievements of Standard AI.
With a diverse background spanning computational fluid dynamics, securities regulations, video games, machine learning, and retail, Fisher has dedicated his career to product research and development. Standard AI has reached many significant milestones under his leadership as the field of artificial intelligence becomes increasingly competitive.
With Standard AI, customers no longer need to scan their items or pay at a kiosk. Instead, they simply scan their phones at the exit and a series of AI-powered cameras generate a receipt based on the items that customers picked up.
Utilizing its next-generation technology, Standard AI aims to continue augmenting human interactions within physical spaces while providing tailored product experiences. Its approach has the potential to revolutionize retail and expand to other industries.
Some Questions Asked:
- Why is it important for entrepreneurs and early-stage startups to attend tech conferences?
- How does Standard AI define its vision, and what are the company’s next goals?
- What does the future of retail look like from Standard AI’s perspective?
In This Episode You Will Learn:
- How society has shifted from “humans adapting to technology” to “technology adapting to humans.”
- Why “data is dead.”
- How AI opens up possibilities for new experiences in brick-and-mortar stores.
Links:
- Jordan Fisher - LinkedIn
- Michelle Labbe - LinkedIn
- Toptal - LinkedIn
- The Talent Economy podcast
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Life is Good: Do What You Love. Love What You Do.™
Life is Good is the original positive lifestyle brand, dedicated to spreading the power of optimism through art and messaging. Co-founders and brothers Bert and John Jacobs originally set out to design T-shirts that inspired people to celebrate simple pleasures, and focus on what’s right in the world and our lives instead of what’s wrong. In 1994, after five years of disappointing sales and with just $78 to their names, Bert and John designed their first Life is Good tee and discovered how those three simple words could help people to focus on the good.
For almost 30 years, Life is Good has been building a “culture of optimism” through its online shop and 4,500 retail stores. Life is Good’s mission “to spread the power of optimism” isn’t just a marketing angle—it influences every part of the brand, from company culture to philanthropy.
Tom Hassell, president of Life is Good, joined Toptal’s Chief People Officer Michelle Labbe on The Talent Economy podcast.
For the past three years, Hassell has overseen the Life is Good e-commerce business as it has grown from $30 million in annual revenue in 2017 to over $86 million in 2020. Outside of his role at Life is Good, Hassell has served in leadership roles at a diverse group of companies, including Lord & Taylor, Perry Ellis, Ann Taylor, and Eastern Mountain Sports. He is thrilled to have the opportunity to serve as the President of Life is Good, where spreading the power of optimism is both the company mission and his personal passion.
In this episode, Hassell discusses his journey in the apparel industry, his work at Life is Good, the power of optimism, Life is Good’s social work through the Life is Good Playmaker Project, and more.
Some Questions Asked:
- How does Life is Good maintain its optimistic culture throughout all levels of the company? (8:26)
- Who develops Life is Good’s creative designs? (17:57)
- Among the positive letters the company often receives from its customers, is there a particular story that moved you? (21:24)
In This Episode, You Will Learn:
- How Life is Good believes in rational optimism.
- About Life is Good’s social work, the Life is Good Playmaker Project.
- How founders Bert and John Jacobs continue to lead the company.
Links:
- Tom Hassell - LinkedIn
- Michelle Labbe - LinkedIn
- Toptal - LinkedIn
- The Talent Economy podcast
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

VMware: Unlocking Human Potential With AI
Laura Heisman, VMware’s Senior Vice President and Chief Marketing Officer , and Michelle Labbe, Toptal’s Chief People Officer, met at Collision 2023 in Toronto to discuss VMware’s core principles and the latest developments in AI and the tech industry.
VMware is a leading software company that specializes in virtualization and cloud computing solutions. With a keen eye on innovation, VMware has established itself as a trusted partner for organizations worldwide.
As one of its leading lights, Laura Heisman has played a pivotal role in shaping VMware’s marketing vision and driving impactful initiatives. Heisman is a highly accomplished technology executive with more than three decades of experience in marketing and communications. Her leadership philosophy revolves around communicating effectively, unlocking human potential through generative AI, and fostering community. Heisman’s dynamism and commitment to innovation continue to shape VMware and drive its success in the tech landscape.
Some Questions Asked:
- Should humans fear AI replacing jobs?
- How do Heisman’s three core principles of communication, human potential, and community tie into VMware's overall strategy?
- How does VMware create and foster a sense of community?
In this Episode You Will Learn:
- How AI is an accelerant of human potential.
- Why companies such as VMware should focus on building communities rather than just marketing to developers.
- How job roles will adapt as AI continues its rapid progression.
Links:
- Laura Heisman - LinkedIn
- Michelle Labbe - LinkedIn
- Toptal - LinkedIn
- The Talent Economy podcast
Hosted on Acast. See acast.com/privacy for more information.
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