The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
Alisa Meredith & Kelly Kranz: Inbound Marketing, Lead Generation, and Social Media for Business
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Top 10 The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing Episodes
Goodpods has curated a list of the 10 best The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing episode by adding your comments to the episode page.
Virtual Tours - Google Awesome Sauce for Local Businesses
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
06/17/15 • -1 min
Is Marketing Automation Right For My Business? - Jill Fratianne #19
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
06/10/15 • -1 min
Last week on the podcast, Ian Anderson Gray served up a selection of tools that businesses can use to make great marketing. Most of the options are budget friendly and together, you can do just about anything you need to to promote your business.
But, having many tools for many functions does increase the amount of time you'll need to spend on your marketing. So, what about an all-in-one, like our choice - HubSpot? Which companies make a succcess of it? Who better to ask than Jill Fratianne, my HubSpot channel account manager and unofficial cheerleader?
The Six Marketing Tools Every Business Must Use - Ian Anderson Gray #18
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
06/03/15 • -1 min
How to Manage Social Media in Fifteen Minutes a Day - HubSpot's Robyn Showers - #16
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
05/20/15 • -1 min
Robyn Showers runs HubSpot's social media with one other person. With hundreds of thousands of followers, and many departments to coordinate with, how do they get it all done? We figured that, aside from coffee, she must have some time-saving social media tips she could share with all of us.
Content Distribution - How To Ignite Your Content And Create Marketing Magic - Brooke Ballard #13
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
04/29/15 • -1 min
By 2020, there will be roughly six internets worth of content online. Six hundred percent more blog posts, more websites, more cat photos. If you're having trouble getting traction with your online marketing now, how much harder will it be by then?
Scary, isn't it? Almost makes you want to just pull the covers up over your head, doesn't it? Well, please don't despair. Brooke Ballard is here to save the day as this week's Superhero of Marketing. We'll cover how to stand out in today's crowded marketplace and how to position yourself and your content to rise to the top for years to come. Tune in now.
Oh, and we think we've finally worked out the kinks so you can watch us and hear us and our guests live as we record. If you want to be notified when we schedule and broadcast via Meerkat, follow me on Twitter. I'm @alisammeredith. You'll notice my phone takes a dive at about 15 minutes in causing a minor disturbance. Technology keeps us on our toes!
Website Redesigns - What Works Now And How to Not Get Taken - Laura Hogan #11
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
04/15/15 • -1 min
Right click to download the mp3 to your desktop.
Does your website look the same as it did in 2005? Are the leads just not coming in? Are you in danger of losing Google traffic on April 21st because your site is not responsive?
There is an awful lot to think about, but OverGo Studio's redesign specialist, Laura Hogan is here to save the day! Get ready for an inside look and some invaluable tips for making the most of your next redesign!
The Importance of Niche - Jeff Sieh #24
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
07/21/15 • -1 min
How to Write for Humans Without Sacrificing SEO - with Neil Patel #15
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
05/13/15 • -1 min
You want to write for your readers of course. But, you want Google to find you, too. Does it have to be one or the other? We ask Mr. Search Engine himself - Neil Patel to give us the lowdown.
Nuclear Chowder Marketing Method - Mike Brooks #26
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
08/12/15 • -1 min
How to Create Irresistible Content - Al Biedrzycki #6
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing
03/11/15 • -1 min
Content marketing is all the rage - but how do you get started? What do you write about? How will it be found? We interviewed Al Biedrzycki, Channel Marketing Manager at HubSpot to find out. What he shared with us will help all business owners who want to generate more leads for their businesses. Oh, and we were dying to know which piece of HubSpot's content is the most popular and effective - and why. He spills it all!
What is content marketing?
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Al sees it as the practice of developing useful, valuable, original content to educate your client as well as the way you promote it on a blog and with social media.What is the difference between inbound and content marketing?
Add lead nurturing, lead generation, sales and marketing alignment. Content marketing is a COMPONENT of inbound marketing.What makes a good piece of content?
Great content is useful and should be unique and creative - it makes people want to share it and do something more with it than just look at it.What is HubSpot’s Most Popular Piece of Content? Why?
Released in 2009, the Step-by-Step Guide to Internet Marketing. It was very timely. People just started talking about internet marketing a lot. It got a lot of organic traffic from search and has search clout.
They used the word “Internet marketing” even though it was about “inbound” - no one would search for it because they didn’t know what it was. It was their way to teach readers about inbound marketing.
What is a “Top of the Funnel” Offer?
When someone has a vague idea of a problem they need solved. They will search for more information, but they don’t really know the information. Example: funny sound in my car - might search “strange car noises.”
Middle of the Funnel
When someone knows what is wrong, they have identified the problem. Then they start looking for the solution.
Bottom of the Funnel
When the problem is identified and the solution chosen, they just need to pick a supplier and buy!
Creative and Effective Uses of Content Marketing
ROI calculator for an accountant - enter in your financial information and it spits out your information. Preparing for tax season.
Beyond Ebooks - Creative Formats for Content Marketing
Videos can be useful, but it always depends on your product or service as well as your audience.
Whitepapers and ebooks with .pdfs were the beginning of content. Now instead of a static .pdf there are some interactive website experiences. It’s the evolution of the ebook.
What Makes a Good Title?
Don’t be misleading? Nothing causes people to lose trust in you faster than a bait and switch. This goes for the more “spicy” titles, too. If you have a spicy title, you’d better have a spicy article!
If you can add a little wit to the title, that’s great, but it is more important to be clear about your topic AND your intended audience.
What Tools and Programs Should You Use if You Aren’t a Design Expert?
PowerPoint and even Microsoft Word are pretty easy to use. Start with one of their templates. They can make a nice looking ebook! HubSpot has some, too!
Buyer Personas
Understand who you are trying to target. Map out your sales cycle and figure out where your content is going to fall. Download HubSpot's template to get started!
JUST DO IT!
Resources:
- Free Template: Create Buyer Personas For Your Business
- Free Templates: How to Create Beautiful PowerPoints
- HubSpot's Step-by-Step Guide to Internet Marketing
About Al
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FAQ
How many episodes does The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing have?
The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing currently has 28 episodes available.
What topics does The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing cover?
The podcast is about Social, Marketing, Media, Facebook, Podcasts, Google, Business, Blogging, Content, Twitter and Online.
What is the most popular episode on The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing?
The episode title 'Influencer Marketing with BuzzSumo's Susan Moeller - #27' is the most popular.
How often are episodes of The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing released?
Episodes of The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing are typically released every 7 days.
When was the first episode of The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing?
The first episode of The Superheroes of Marketing Podcast | Content Marketing | Lead Generation | Social Media Marketing was released on Feb 2, 2015.
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