The Substack Success Podcast

If you’re struggling to grow your subscribers in the sea of Substacks...

Just know that you don’t need to be “great” writers to succeed. You don’t.

» All you need is a distinctive voice. Your voice.

This workshop is an opportunity to refine how you express your uniqueness, helping your writing resonate more deeply with your readers.

Free subscribers, get ac...

Such a fun strategy session!

In this Strategy Session:

00:09 Understanding Your Audience's Reading Habits

00:44 Checking Your Dashboard for Reader Insights

02:46 Adapting Content for Different Mediums

09:54 The Importance of Quality Content

11:42 Strategies for Writing Shorter, Impactful Posts

16:06 Editing Tips for Clarity and Engagement

31:53 Exploring Workarounds for Audio Posts

33:43 Setting Up a Podcast for Discoverability

36:01 Managing Paywalls and Free Content with Audio

40:47 Podcasting Tips and Best Practices

Write Less, Say More Challenge Workflow

DRAFTING STAGE

Talk out your post to a friend or yourself.

Write your post.

MACRO EDITING STAGE

Write that one thing you want the reader to remember if it’s all they take away.

Using that, cut anything that’s unnecessary. Of every paragraph ask, Does my reader really need to know this?

Revise generalizations to make them specific.

MICRO EDITING

Cut cliches

Check it’s, this, that for antecedents

Create two sentences for every sentence with and that has two ideas

Fight for every adverb and adjective

Enjoy the replay!

All my best,

Sarah

P.S. We have an exclusive 24/7 Cohort-only chat to connect, ask questions, and publicize your latest posts! Find it here.

In this Strategy Session:

00:09 Understanding Your Audience's Reading Habits

00:44 Checking Your Dashboard for Reader Insights

02:46 Adapting Content for Different Mediums

09:54 The Importance of Quality Content

11:42 Strategies for Writing Shorter, Impactful Posts

16:06 Editing Tips for Clarity and Engagement

31:53 Exploring Workarounds for Audio Posts

33:43 Setting Up a Podcast for Discoverability

36:01 Managing Paywalls and Free Content with Audio

40:47 Podcasting Tips and Best Practices

Live Substack Office Hours. Your Substack questions answered.

Become a paid subscriber to Substack Writers at Work: www.writersatwork.net/subscribe.

Yet another way SW@W is here to help you be your amazing self on Substack.

Who?

Me, you, all of us.

What?

Your Substack questions answered.

When?

I’ll announce the day and time of each live Substack Office Hours every Tuesday in that week’s post.

We’ll also have popup Office Hours.

Where?

You’ll be notified in email and the app when we’re live.

We’ll be live in the app.

Why?

Imagine: Getting to ask me instead of the bot.

Imagine: No more confusion. No more frustration. No more feeling alone.

Office Hours are for paid subscribers.

What are they like?

Watch the replay above to find out! (Great to listen to in the app or on Spotify or Apple. Timestamps are below.)

Basically, come on, be with each other, connect, put your questions in the chat, and I’ll try to get to each one.

How?

Join us by upgrading to paid.

Substack Office Hours, 11/8/24

[00:04:17] Niches vs. being a generalist—my signature Substack DNA paradigm

[00:07:35] Setting up subscriber challenges/workshops

[00:09:33] Understanding the activity tab & metrics

[00:14:18] Posting frequency - category differences & expectations

[00:29:56] Balancing posts vs. notes - social media strategy

[00:33:02] Monetization & subscription value

[00:39:01] Headers, footers, and banners - design elements

[00:42:02] Building audience—reality vs. perception

[00:44:21] Custom domains and URLs

[00:48:46] Selling/marketing without losing authenticity

[00:51:31] Writing calls to action effectively

[00:52:26] Community building among Substack Writers at Work subscribers

Join the Substack Writers at Work membership: For people who are ready to get serious about their success on Substack. www.writersatwork.net

I have such a treat for you. Today, my guest is the one and only Lucy Werner. She is the mastermind behind the Substack Hype Yourself, which is also the title of one of her bestselling books. I’m so happy to bring you this lightning-quick episode in which we look at why it’s okay to hype yourself and your Substack.

Hype Yourself is one of the top 50 global business newsletters. With over 20 years of communications experience, she’s taught hundreds of entrepreneurs through workshops and courses for creative spaces, like The Futur, Bayes Business School, and the University of Arts London.

She’s the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch.

Please enjoy my interview with the great Lucy Werner.