The Stream UK

It's the end of the beginning, and the start of the new normal, as COVID-19 lockdowns begin to lift across Europe. With different markets opening at different speeds, and different regions and demographics more or less severely affected, how should brand balance the seriousness of an ongoing pandemic, with the cautious optimism of reopening?
Andrew is joined by Heike Schubert from A+P's Munich office to discuss how brands should start to adapt their communications for the new normal as we start to engage with shops, bars and restaurants again. With Germany a few weeks ahead of the UK in lifting restrictions, what can we learn from the change in consumer behaviour in Germany? And how can brands communicate a crucial message of safety and security to tempt consumers back?
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

What does it mean for a PR or communications campaign to be award winning? And why should we care about awards at all? Thanks to an action packed awards season in the PR world, we've been able to see some amazing campaigns that have brought home the trophies in 2019.
Andrew is joined in the London studio by Account Director Stephanie Libous, part of the UK Dexcom team that recently won big at the PR Week Awards. They discuss some of their favourite campaigns to be recognised, as well as what it means for a campaign to be award winning today. If you're aiming for that trophy in 2020, you should give this a listen.
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Issues hijacking is one of those classic PR agency terms, but what actually is it, and why is it a crucial part of any best-in-class press office campaign?
This episode is all about the humble issues hijack, an important but often under appreciated tactic. We talk about the best ways to hijack the cultural conversation and provide useful hints and tips to get you started from our global Tap In team. If you’re running a consumer focused marketing or communications campaign, this is the podcast for you.
Andrew is joined by A+P London's Emma Poleszuk and Taylor Burke to discuss how brands can really nail the perfect issues hijack.
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

Digital advertising is an important part of any integrated campaign, but with a media landscape that's changing almost every day, it can be hard to keep up.
This episode we dive deep into the world of digital advertising and how to get the most from your budgets. From the impact of streaming services to the emergence of new social media platforms, we explore the key trends for the year ahead - as well as which outdated tactics you really need to ditch.
Andrew is joined by A+P London's Dan Whitney and Jess Docherty to discuss how brands can exceed their digital advertising goals this year.
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.

When it comes to running international campaigns, localisation is so important. From digital marketing, to print ads, to the humble press release, a simple translation without localisation just doesn't cut it. But with a never ending list of cultural differences to consider, how can you get your European and global campaigns right?
Andrew is joined over Zoom by an international panel of experts across A+P's London and Munich offices to discuss all things localisation. Gina Mossey, Sophie Konigsberger, Jess Docherty and Dan Whitney are all on hand to run through the good, the bad and the ugly of running multi-market and international campaigns.
Like our podcast? Why not leave us a review? And don't forget you can always find out more about the team here at Allison+Partners at www.allisonpr.co.uk.