The Straight Talking Guide to Launching Your First Product

Expert Guest: Ayelet Noff (Blonde20.com) Key Learning Point: In this session, you will learn how to create a media launch plan that generate real results! Free Resource: Media Targeting Planner The attention of consumers is at an all-time premium. There are so many product launches, marketing campaigns and different media outlets vying for our consideration. So, when...

The post Session 06: Creating the Perfect Media Launch Plan with Ayelet Noff appeared first on Excellence Expected, by Mark Asquith.

Expert Guest: Adam Farah (ZazuAfrica.com) KLP: In this session, you will learn if how to build your product on a budget and market test it without overspending. Free Resource: Product Development Planner Developing a brand new product from scratch can be a costly and time-consuming process. Thanks to modern technology, however, we can now use...

The post Session 05: Blu-Tack & Sellotape, Building Your Product with Adam Farah appeared first on Excellence Expected, by Mark Asquith.

Expert Guest: Ash Maurya (LeanStack.com) Key Learning Point: In this session, you will learn how to define and measure what really matters for the growth of your product. Free Resource: Results Analysis We live in a world where access to huge amounts of data about our businesses is just a click away. In fact, these days, there...

The post Session 04: Measuring What Matters with Ash Maurya appeared first on Excellence Expected, by Mark Asquith.

Expert Guests: Phil Pallen (PhilPallen.com) & Kyle Wilkinson (KyleWilkinson.co.uk) KLP: In this session, you will learn how to create a brand that talks directly to your ideal customer and why this is so important. Free Resource: Brand Briefing Template When it comes to branding, there are a couple of common misconceptions that are important to dispel....

The post Session 03: Bootstrap Branding with Phil Pallen & Kyle Wilkinson appeared first on Excellence Expected, by Mark Asquith.

Expert Guest: Mark Asquith (Excellence-Expected.com) Key Learning Point: In this session, you will learn what the market really needs and wants as well as how to define your ideal customer. Free Resource: Avatar Creation Template For those looking at a successful business from the outside, it is easy to think that the idea is all...

The post Session 02: The Art and the Importance of the Customer Conversation with Mark Asquith appeared first on Excellence Expected, by Mark Asquith.