Selling Without the Sleaze: The Beauty Industry’s Untapped Goldmine"

08/13/24 • 36 min

Is selling in the beauty industry pushy—or just good service? In this episode, Brie and Chandra challenge the misconceptions about sales and explain why a positive sales mindset is the secret to growing your salon or spa.

Discover how to:

Reframe selling as an extension of your service, not something uncomfortable.
Use consultations as a powerful tool for client connection and revenue growth.
Master upselling and cross-selling strategies that enhance the client experience.
Build loyalty with strategic follow-ups, referral incentives, and loyalty programs.

This isn’t about hard sales—it’s about creating memorable experiences that clients love and that boost your business.

👉 Ready to transform your sales game? Visit www.thebeautybizagency.com for more tips, tools, and resources to grow your salon or spa.

Discover how to:

Reframe selling as an extension of your service, not something uncomfortable.
Use consultations as a powerful tool for client connection and revenue growth.
Master upselling and cross-selling strategies that enhance the client experience.
Build loyalty with strategic follow-ups, referral incentives, and loyalty programs.

This isn’t about hard sales—it’s about creating memorable experiences that clients love and that boost your business.

👉 Ready to transform your sales game? Visit www.thebeautybizagency.com for more tips, tools, and resources to grow your salon or spa.

Previous Episode

From Farm to Fashion - with Sydney Berry

In this episode of Salon Swagger, Sydney Berry, a successful salon owner and distributor, shares her journey in the beauty industry and the importance of strategic vendor relationships. She emphasizes the need for salon and spa owners to understand their purpose and foster a collaborative culture. Sydney also discusses her involvement with Hair to Stay Salon 1000 Club, an organization that provides subsidies for scalp cooling to cancer patients. The episode highlights the power of passion, perseverance, and giving back in the beauty industry.

Takeaways:

Success in the beauty industry comes from understanding your purpose and fostering a collaborative culture.
Salon and spa owners should choose distributors based on their values and the level of partnership they offer.
Knowing your numbers and understanding your financials is crucial for salon and spa success.
Hair to Stay Salon 1000 Club provides subsidies for scalp cooling to cancer patients and relies on the support of salons and spas.
Passion, perseverance, and giving back are key elements of a successful career in the beauty industry.

Next Episode

From Solo Barber to Franchise Owner - with Jennelle

In this episode, host Brie interviews Jenelle, a successful barbershop owner, about her journey from being a solo barber to franchising her business. They discuss the challenges Janelle faced in scaling her business and the value of coaching in overcoming those challenges. Jenelle shares the lessons she learned during her coaching program and the impact it had on her personal and professional life. She also talks about her plans for the future, including coaching other barbers and expanding her franchise. Overall, the episode highlights the importance of structure, protocol, and setting expectations in a commission-based salon or spa.

Takeaways:

Coaching can be instrumental in overcoming challenges and achieving business growth.
Setting clear expectations and implementing structure and protocol are key to success in a commission-based salon or spa.
Scaling a business requires evolving and wearing different hats.
Investing in coaching is worth the cost when considering the potential cost of not taking action.
Success in the beauty industry is attainable with the right guidance and mindset.