The Startup of You Podcast

Remote work, the creator economy, and peer-to-peer gig services have given rise to the modern “portfolio career.” This approach is exciting: by diversifying your income stream, the types of work that you do, and the people you work with, you can forge a unique and versatile career path. But you must be very strategic.

On this episode of the Startup of You Podcast, Reid and Ben explain what a portfolio career looks like in action, why and when Reid has run a portfolio career vs. a focused career, and why letting too much optionality into your life at the wrong time can be a liability.

They also answer listener questions about navigating generational divides, work-life balance, and how to find a mentor.

Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/

Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/

Check out the Startup of You Website: https://www.startupofyou.com

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How do your friends and colleagues describe you? What would *they* say your top strengths and weaknesses are? The answers to these and other questions define your professional reputation—your own individual brand. But you shouldn’t leave things up to chance. You should be authentic and thoughtful about shaping how you are perceived.

On this episode of the Startup of You Podcast, Reid and Ben discuss how to construct your personal career brand and leverage it to fulfill your aspirations: choosing the right LinkedIn profile headline (Reid shares that he recently updated his!), asserting your value without bragging or distorting the truth, and supporting the brands of your allies.

Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/

Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/

Check out the Startup of You Website: https://www.startupofyou.com

Please rate/review us on your favorite app – and be sure to follow or subscribe.

Thanks for listening.

Building your network matters not just for career success but because the friendships you form along the way shape your overall sense of happiness, connection, and meaning. But how many of us actually slow down to assess our friendships and reflect on how to deepen them?

On this bonus episode to conclude Season One of the Startup of You Podcast, Reid and Ben (longtime friends themselves) dig into the many nuances of friendship: the different meanings of “I love you,” why the idea of having a single Best Friend is shortsighted, and how to explicitly talk with friends about the state of the relationship and how to improve it.

We end by including the 20-minute commencement speech on the importance of friendship that Reid delivered to the Vanderbilt University Class of 2022.

Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/

Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/

Check out the Startup of You Website: https://www.startupofyou.com

Please rate/review us on your favorite app – and be sure to follow or subscribe.

Thanks for listening.

Status – it’s a fact of working life that’s uncomfortable to talk about yet can have a tangible impact on your career. Hierarchies of power, prestige, and rank exist in every professional context we enter, and learning to navigate these dynamics is crucial. But what are the common status hazards, and how can you gracefully step around them?

On this episode of the Startup of You Podcast, Reid and Ben get honest about the role of status in careers. They explain how to show you value a higher-status person’s time; they discuss why interactions with peers require a different kind of finesse than interactions with superiors; and they tell the story of how The 48 Laws of Power author Robert Greene lost a power battle early in his career, and what we can learn from him.

Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/

Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/

Check out the Startup of You Website: https://www.startupofyou.com

Please rate/review us on your favorite app – and be sure to follow or subscribe.

Thanks for listening.

In Reid’s first startup, he was told “No” by almost every VC he pitched. How do you get beyond that? How do you become relentlessly resourceful in your career? How can you master the art of the hustle without being perceived as a “hustler”?

On this episode of the Startup of You Podcast, Reid and Ben share lessons from Airbnb, Chris Sacca, and other companies and careers to show how to be stubbornly persistent, how to get creative when necessary, and how to cultivate serendipity.

Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/

Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/

Check out the Startup of You Website: https://www.startupofyou.com

Please rate/review us on your favorite app – and be sure to follow or subscribe.

Thanks for listening.