#304: How to get hired by Cricket Australia | EGM of People & Culture, Allison Robison

11/24/24 • 39 min

Meet Allison Robison, the Executive General Manager of People and Culture at Cricket Australia. Allison leads recruitment and culture for one of the nation's most iconic sports organisations, helping build teams that bring cricket to life. Her insights into hiring practices, including strategies for acing interviews and crafting standout applications, are invaluable.

With a background in senior roles at National Australia Bank and board positions at Swimming Australia and Athletics Victoria, Allison has a wealth of experience in people management and recruitment strategies. She has also been a driving force in promoting the importance of relationships and networking in career success.

If you're a young job hunter seeking to break into the competitive sports industry without the anxiety of endless rejections, Allison’s advice will help you approach the job hunt with confidence. Learn about avoiding job-hunting mistakes, crafting compelling applications, and networking your way to opportunities in sport.

We cover:

(8:27) - Introduction to Alison Robison and her role

(11:45) - Key strategies for standing out in job applications

(14:30) - Understanding the recruitment process at Cricket Australia

(18:00) - Networking: The cornerstone of career success

(21:10) - Building relationships within the sports industry

(25:00) - Role of AI in recruitment and its implications

(28:45) - How to tailor resumes to job descriptions effectively

(32:15) - Tips for succeeding in behavioural interviews

(36:00) - Importance of showcasing personality and passion

(39:10) - Final advice for navigating job applications

If you like this ep, give these a go next:

#1: Ex-ICC T20 World Cup 2020, HR Manager | Ally Dirkis

#110: Ex-Golf Australia, People & Culture Manager | Daniel Simons

#128: Netball Australia, GM People & Culture | Kimberlee Furness

#155: Australian Sports Commission, HR Business Partner | Adam Kyle

-Follow SportsGrad on LinkedIn, Instagram or TikTok

-Follow Reuben Williams on LinkedIn, Instagram or TikTok

-Subscribe to the SportsGrad newsletter for job and networking opportunities

-Become a SportsGrad Member to shortcut your next job in sport

Big thanks to Deakin University for making this episode possible.

Check out their Master of Sport Management, ranked #1 in Australia.

Thanks for listening, much love!

Hosted on Acast. See acast.com/privacy for more information.

We cover:

(8:27) - Introduction to Alison Robison and her role

(11:45) - Key strategies for standing out in job applications

(14:30) - Understanding the recruitment process at Cricket Australia

(18:00) - Networking: The cornerstone of career success

(21:10) - Building relationships within the sports industry

(25:00) - Role of AI in recruitment and its implications

(28:45) - How to tailor resumes to job descriptions effectively

(32:15) - Tips for succeeding in behavioural interviews

(36:00) - Importance of showcasing personality and passion

(39:10) - Final advice for navigating job applications

If you like this ep, give these a go next:

#1: Ex-ICC T20 World Cup 2020, HR Manager | Ally Dirkis

#110: Ex-Golf Australia, People & Culture Manager | Daniel Simons

#128: Netball Australia, GM People & Culture | Kimberlee Furness

#155: Australian Sports Commission, HR Business Partner | Adam Kyle

-Follow SportsGrad on LinkedIn, Instagram or TikTok

-Follow Reuben Williams on LinkedIn, Instagram or TikTok

-Subscribe to the SportsGrad newsletter for job and networking opportunities

-Become a SportsGrad Member to shortcut your next job in sport

Big thanks to Deakin University for making this episode possible.

Check out their Master of Sport Management, ranked #1 in Australia.

Thanks for listening, much love!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

#303: Gemba, Marketing Strategy Consultant | Sam Waring

Meet Sam Waring, a Strategy Consultant at Gemba. Sam assists brands like Coca-Cola, McDonald’s and Netflix with with their sponsorship strategy across sports and entertainment.

Before he was mixing in the big leagues, Sam started his journey as a Marketing Intern with the NZ Breakers before making his way to Australia. After getting rejected for his current role once, Sam stepped away and addressed his skill gaps, only to return and land his dream job.

Sam’s story is packed with advice on overcoming rejections, staying persistent, and building your skillset. If you’re eager to understand the behind-the-scenes of a career in sports marketing and strategy, you’re going to love this episode with Sam.

We cover:

(6:57) - Introduction to Sam's career and journey

(11:23) - Breaking into the sports industry and early experiences

(16:45) - Challenges of landing jobs in competitive sports roles

(21:30) - Importance of sponsorships in sports marketing

(27:15) - Developing strategies for brand partnerships

(33:00) - Insights into working with high-profile clients like Coca-Cola

(38:20) - Bridging creative and commercial strategies

(43:50) - How agency work differs from in-house roles

(48:30) - Examples of successful sports campaigns

(54:00) - Advice on networking and career growth in sports

If you like this ep, give these a go next:

#175: Gemba, Senior Strategy Consultant | Oliver Gilbert

#287: MKTG Sports + Entertainment, Sponsorship Manager | Jeffery Leong

#99: Octagon UK, Managing Director | Joel Seymour-Hyde

#236: Sports Marketing Consultant | Danny Bowerin

-Follow SportsGrad on LinkedIn, Instagram or TikTok

-Follow Reuben Williams on LinkedIn, Instagram or TikTok

-Subscribe to the SportsGrad newsletter for job and networking opportunities

-Become a SportsGrad Member to shortcut your next job in sport

Big thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.

Thanks for listening, much love!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

#305: AFL, Game Development Officer | Adrian Cordi

Meet Adrian Cordi, a Game Development Officer for the AFL in NSW. If you are looking for a way to break into the sports industry, this job is one of the best positions going around to help you get a foot in.

Game dev roles exist in all the major sporting bodies and receive the most funding because your job is to get more people playing the sport.

Adrian details exactly how he landed this job, what he did to be successful in his group interview, and what’s involved. Grab a pen, because this might just be your big break.

We cover:

(8:35) - Introduction to Adrian's journey

(12:10) - From teaching in Japan to joining the AFL

(16:25) - Game Development Officer role explained

(20:15) - Grassroots initiatives & fan growth

(24:00) - Promoting AFL through school programs

(27:45) - Engaging kids and building AFL passion

(31:30) - Group interviews and practical sessions

(35:10) - Testing teaching and leadership skills

(38:25) - Advice for breaking into sports roles

(41:00) - Networking and mentorship importance

If you like this ep, give these a go next: