The Sport Management Insights Podcast from High Point University

Let's suppose that you are in charge of NIL deals for a major university. All these Name, Image, Likeness deals we are hearing so much about flow through you. How would you handle it? How would you get the gig in the first place? In this version of the Sport Management Insights Podcast, we find out... from Alana Sullivan, Associate for Business Development at North Carolina State University and a recent graduate of the Sport Management Department, here at High Point University.

Here at High Point University, we provide opportunities for our students to actually experience their career aspirations at the very highest levels. Recently, several of our Sport Management students experienced such an opportunity when they visited the offices of the NBA's Dallas Mavericks. On this edition of the Sport Management Insights podcast, we'll learn what they learned- right there in the "inner sanctum" of a top NBA franchise.

Alex Majd, former GM of Ticket Sales for the Premier Lacrosse League, visited campus on November 18 and spoke about his lacrosse career and industry experience. Reflecting on his own journey in professional sports, the European and 4x national champion shared valuable career advice, including his “2 out of 3” rule for picking the right job and the three qualities that make successful salespeople.

C.J. Johnson has 17 years of experience in Minor League Baseball. He began his career with the Hagerstown Suns in Hagerstown, MD. During his time in Hagerstown the team experienced a 27% increase in attendance. Johnson also spent three seasons as the Vice President of Business Development with the Trenton Thunder in Trenton, NJ. Johnson served as the Vice President of Ticket Sales for the Winston-Salem Dash for seven years prior to being promoted to Team President in October of 2017. In his first year at the helm, the Dash were recognized by Baseball America as the top Class A organization out of 60 clubs. Johnson has been recognized by the Winston-Salem Chamber of Commerce with an Under 40 Leadership Award and by the Triad Business Journal as a 40 Under 40 recipient.

In today's episode of the SMG Industry Insights Podcast, Dr. Lukow, Alana, and Wendell chat with HPU alumnus, DJ Cummings! DJ graduated from HPU in 2017 and is now the Senior Coordinator of Digital Platform over at NASCAAR where he has been working since 2018 . In this episode, we ask DJ about his early experiences working in sports, how he adapted to working in a virtual environment as well as some advice that he has for college students on how to build up their resume.