Why Owned Media is Always Worth the Time
02/13/24 • 10 min
Owned Media is the most important element of a PESO ModelTM plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off. Gini Dietrich is talking about why owned media is worth the time and investment on this week's episode of the Spin Sucks Podcast.
Owned Media is the most important element of a PESO ModelTM plan - it has the most potential for long term benefit, and can perform the heaviest lift in terms of driving your marketing forward. Of course, it also takes the longest to pay off. Gini Dietrich is talking about why owned media is worth the time and investment on this week's episode of the Spin Sucks Podcast.
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