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The Speed of Culture Podcast - VC V2.0: General Catalyst’s playbook for taking startup brands to the next level with Arielle Gross Samuels

VC V2.0: General Catalyst’s playbook for taking startup brands to the next level with Arielle Gross Samuels

04/22/25 • 29 min

The Speed of Culture Podcast

In this episode of The Speed of Culture, Matt Britton speaks with Arielle Gross Samuels, Chief Marketing and Communications Officer at General Catalyst. They explore how VC firms are rebranding for the AI era, why applied AI is reshaping industries, and what founders—and marketers—need to know about agility, brand, and building what's next.


Follow Suzy on Twitter: @AskSuzyBiz

Arielle Gross Samuels on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at [email protected]


Hosted on Acast. See acast.com/privacy for more information.

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In this episode of The Speed of Culture, Matt Britton speaks with Arielle Gross Samuels, Chief Marketing and Communications Officer at General Catalyst. They explore how VC firms are rebranding for the AI era, why applied AI is reshaping industries, and what founders—and marketers—need to know about agility, brand, and building what's next.


Follow Suzy on Twitter: @AskSuzyBiz

Arielle Gross Samuels on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at [email protected]


Hosted on Acast. See acast.com/privacy for more information.

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Follow Suzy on Twitter: @AskSuzyBiz

Follow Doug Martin on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at [email protected]


Hosted on Acast. See acast.com/privacy for more information.

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Follow Suzy on Twitter: @AskSuzyBiz

Follow Marian Salzman on LinkedIn

Subscribe to The Speed of Culture on your favorite podcast platform.

And if you have a question or suggestions for the show, send us an email at [email protected]


Hosted on Acast. See acast.com/privacy for more information.

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