TSR 009: Surfing the Waves of ArchViz with Pedro Fernandes from Arqui9 in London
Explicit content warning
09/13/17 • 62 min
Today I’m joined by a previous guest from Session 001 — Pedro Fernandes from Arqui9 in London. Pedro’s story spans Australia, Portugal, and London. We talk about his days as an architect in Australia and Portugal, and his gradual move toward visualization as he was teaching fellow architects in the Lisbon office about rendering, only to find out that he loves doing visualization.
Upon seeing that fork on the road, he went right and never looked back.
We dive into the Arqui9 way of making images, discuss why London is the best place for this, and talk about Arqui9 Learn teaching.
The Long Progression to Arqui9Starting out at university, Pedro always had a passion for visually demonstrating the work he was doing. He really began cultivating his passion for 3D after internships in Lisbon and, and as his interest grew, so did his experimenting. He joined forces with three friends to create architecture, 3D, and design. As more information became available on the internet, he sourced as many tutorials as he possibly could, including many of the blog, which can be found here.
This started in 2008, when the economic downturn gave him the opportunity to depart from architecture and focus more on 3D design. After sending his portfolio all over, he started at Vyonyx in London and eventually formed his own company.
The Drive Behind the WorkAfter working for several companies in different countries, Pedro decided to work for himself, and he never looked back. He gets to do what he loves, working for clients he loves, and he considers himself among the luckiest people on earth.
He has always worked toward the goal of working with certain people, and that desire has driven him to keep working harder and better, even on the days when he wishes that he’d never started down this road.
Crafting Visuals at Arqui9Pedro creates unique images that always catch my attention, and have been featured on the blog several times as “Best of the Week.” On this session, we discuss how he has passed his unique vision on to his team, where he gets his inspiration, and how he incorporates the talents of each artist into the work that they do. He appreciates that his work isn’t better or worse than anyone else’s, and appreciates the differences in visuals. Recognizing this has helped him identify what he wants to accomplish with his work, and pushes him to achieve it.
You’ll be inspired when you hear about this and more — including why London is the best place for ArchViz and the why behind Arqui9 Learn — in this session of The SpectRoom with Pedro Fernandes.
Key Takeaways
[1:46] The gradual progression from Uni to 3D design.
[6:38] If you study architecture, you’ll be prepared for anything your career may bring.
[9:22] Why Australia? Pedro details the lessons he learned down under.
[14:58] From Lisbon to Arqui9 — how Pedro decided to take a risk on himself.
[18:10] The dream client in the elevator won’t see much from Pedro.
[20:21] The driving factor for Pedro starts with luck and love.
[25:18] The approach for crafting visuals at Arqui9.
[31:16] The workflow among their 7-person team is a collaborative one.
[37:00] Mixing still images and technology.
[42:35] Selecting a new artist starts with finding a good, moral person.
[46:37] Why London is the best place for ArchViz.
[48:58] Pedro highlights the managerial skills he gained in Australia.
[52:55] All about Arqui9 Learn.
[59:28] How you can connect with Pedro.
Main Quotes
Today I’m joined by a previous guest from Session 001 — Pedro Fernandes from Arqui9 in London. Pedro’s story spans Australia, Portugal, and London. We talk about his days as an architect in Australia and Portugal, and his gradual move toward visualization as he was teaching fellow architects in the Lisbon office about rendering, only to find out that he loves doing visualization.
Upon seeing that fork on the road, he went right and never looked back.
We dive into the Arqui9 way of making images, discuss why London is the best place for this, and talk about Arqui9 Learn teaching.
The Long Progression to Arqui9Starting out at university, Pedro always had a passion for visually demonstrating the work he was doing. He really began cultivating his passion for 3D after internships in Lisbon and, and as his interest grew, so did his experimenting. He joined forces with three friends to create architecture, 3D, and design. As more information became available on the internet, he sourced as many tutorials as he possibly could, including many of the blog, which can be found here.
This started in 2008, when the economic downturn gave him the opportunity to depart from architecture and focus more on 3D design. After sending his portfolio all over, he started at Vyonyx in London and eventually formed his own company.
The Drive Behind the WorkAfter working for several companies in different countries, Pedro decided to work for himself, and he never looked back. He gets to do what he loves, working for clients he loves, and he considers himself among the luckiest people on earth.
He has always worked toward the goal of working with certain people, and that desire has driven him to keep working harder and better, even on the days when he wishes that he’d never started down this road.
Crafting Visuals at Arqui9Pedro creates unique images that always catch my attention, and have been featured on the blog several times as “Best of the Week.” On this session, we discuss how he has passed his unique vision on to his team, where he gets his inspiration, and how he incorporates the talents of each artist into the work that they do. He appreciates that his work isn’t better or worse than anyone else’s, and appreciates the differences in visuals. Recognizing this has helped him identify what he wants to accomplish with his work, and pushes him to achieve it.
You’ll be inspired when you hear about this and more — including why London is the best place for ArchViz and the why behind Arqui9 Learn — in this session of The SpectRoom with Pedro Fernandes.
Key Takeaways
[1:46] The gradual progression from Uni to 3D design.
[6:38] If you study architecture, you’ll be prepared for anything your career may bring.
[9:22] Why Australia? Pedro details the lessons he learned down under.
[14:58] From Lisbon to Arqui9 — how Pedro decided to take a risk on himself.
[18:10] The dream client in the elevator won’t see much from Pedro.
[20:21] The driving factor for Pedro starts with luck and love.
[25:18] The approach for crafting visuals at Arqui9.
[31:16] The workflow among their 7-person team is a collaborative one.
[37:00] Mixing still images and technology.
[42:35] Selecting a new artist starts with finding a good, moral person.
[46:37] Why London is the best place for ArchViz.
[48:58] Pedro highlights the managerial skills he gained in Australia.
[52:55] All about Arqui9 Learn.
[59:28] How you can connect with Pedro.
Main Quotes
Previous Episode
TSR 008: Santiago Sanchez on Blazing His Trail, Approach to ArchVIZ with METEORA and Tapping Into His DNA by Teaching
Today I’m interviewing Santiago Sanchez from Tresde ArchViz Studio in Ecuador. In this session we talk about his journey, starting out as an industrial designer as he was looking for a creative outlet, becoming self-employed after a bad work experience, and how being inspired by Alex Roman led him into the State of Art Academy Master Class.
After that, things took a new speed with the Best Of Week pick on the blog, and he reconnected with his DNA from home to become more of a teacher of ArchViz these days.
We’ll also dive into the process of making the METEORA project, which is featured on the blog here.
The Industrial DesignerSantiago studied industrial design at university because he was looking for something related to design. The design degree concept was completely new in Ecuador at the time, and he was drawn to it. He knew that the creativity he had felt since childhood couldn’t be applied as well in any other field as it would be in the design field.
After a bad experience with an employer, he decided to go on his own and turn his attention to architectural visualization, and once he saw Alex Roman’s short film The Third & The Seventh there was no turning back.
The Journey to ImprovementSantiago may not call himself a perfectionist, but after opening his own office, he set his standards very high. When comparing his work to images that were being created around the world, he knew when his work wasn’t good enough. That’s when he decided to attend a Master Class at State of Art Academy in Italy.
He was present at the first International SOA Master Class, and calls the experience “absolutely great.” It was there that he learned that approach and philosophy are the keys, and that everything else is just a tool.
Winning the Image of the Week was the ‘Beginning of Everything’After winning Image of the Week in July 2012 with “Vanilla Room”, Santiago says everyone began to love his work, and his website exploded. The exposure he had on the forum was a complete turning point for him, and the momentum still hasn’t stopped.
Today, his studio is as busy as ever, and Santiago is teaching even more than he is creating projects. He has created a post-production training and a Corona Renderer training, both of which are available online, and he shares his philosophy on the amount of work that he believes students should be doing in each.
All about the Making of METEORASantiago has been showcased on the blog three times, with the most popular images being METEORA. In our conversation, we dig deep into the process of making of these images, how Santiago did what he did, and what he learned along the way.
Discover all this and more, on this session of The SpectRoom with Santiago Sanchez.
Key Takeaways
[1:15] How Santiago came into the ArchViz business.
[6:30] The Alex Roman short film that inspired Santiago to open his own office and attend SOA Master Class #1.
[11:27] The journey that started with winning Image of the Week.
[15:18] What the Tresde studio looks like today.
[17:25] Finding the balance between post production and renderer work.
[26:10] Diving deep into the making of METEORA.
[41:10] What to expect when using Corona Renderer in interactive mode.
[45:10] The workflow doesn’t change for commercial projects.
[47:30] Other tools in Santi’s toolbelt.
[49:15] Investing time in creating physical reactions give you the greatest
Next Episode
TSR 010: Victor Bonafonte on Cooking Images in B&TB Kitchen, How to Grow as an Artist, As a Team and Having Fun!
Today I’m joined by a previous guest from TSR 002 — Victor Bonafante from Beauty and The Bit in Madrid.
Victor’s story in ArchViz started by being fired when he was working as an architect back in 2008, serving the first clients out of his big room at home, growing over time to form Beauty and the Bit with co-founder, Lina, to a team of seven people today. They’re all animals cooking images for big clients such as Big, COBE, and KPF.
We’ll talk about their image making approach and process, how to grow as an artist and studio, and why asking the client to leave the artist working on his own is key to getting the best results.
The Start of Beauty and the BitYou can hear all about Victor’s backstory on our interview from SOA Academy Day #6, found in The SpectRoom on session 002.
Today we’re diving right into the details of Beauty and The Bit, starting with the work Victor did for his first client and transforming that into his own studio. He began as a one-man show working from home but quickly grew into more. Just one month after starting out, Victor was approached by three other companies. The snowball started rolling, and the work hasn’t stopped since.
Refining the WorkBeauty and The Bit have grown by word of mouth because clients were happy with the projects they were producing. Victor shares the approach that he takes to creating successful images and the changes that he’s made to the process along the way. He says he started out quite impatient, but as he’s matured, his images have improved.
We talk about the division of labor in the studio, ways that he’s kept the team from recreating the wheel, and why refining the work they do every day is the key to their success.
Growing Little by LittleVictor says he’s satisfied with slow growth at Beauty and The Bit. He doesn’t believe in shortcuts, and that is the perfect approach to creating a quality, unique, or even iconic project. Those types of high-quality projects have put a seal of recognition in their studio, and Victor is always willing to research the best way to approach each project to get it done to their standards.
We talk about the animals in the studio, the things they do to keep everyone oriented in the kitchen, and what applicants need to do to be considered at Beauty and The Bit.
It’s all inside this session of The SpectRoom with Victor Bonafante.
Key Takeaways
[01:41] Meeting Victor (again).
[03:40] The beginnings of Beauty and the Bit.
[08:35] A look inside the studio and at its employees.
[11:10] The evolution of creating successful images and the division of labor.
[15:20] Victor’s main goal and major challenges in image making.
[17:56] The elevator pitch doesn’t mean much to Victor.
[20:22] Current projects at Beauty and the Bit.
[24:30] Applicants just have to wow Victor.
[28:12] Evolving away from Photoshop.
[31:09] Shifting the typical ArchViz approach.
[34:55] Timeline for creating a SketchUp concept and the workflow that follows it.
[39:28] Is animation in the future at Beauty and the Bit?
[42:45] The impact that being in Madrid has on Victor’s style.
[44:41] All about Image of the Month and ArtStation.
[48:43] Why the animals?
[51:38] What Victor does for fun (since he can’t dive in Madrid).
[53:21] Where you can find Victor this year and online.
Main Quotes
“If you’re not an animal, you’re not at Beauty and the Bit.” — Victor Bonafante
“The main goal is to refine our work day by day.” — Victor Bonafante
“If you improve the way you do things, you will never run out of work.” — Victor Bonafante
“If you grow based on a formula, you are screwed up.” — Victor Bonafante
“Always question the way you work.” — Ronan Bekerman
“I don’t believe in shortcuts.” — Victor Bonafante
“Your best rendering engine is your br
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