
You're wrong about the metaverse. With Tom Ffiske
11/11/22 • 21 min
The Immersive Wire is an essential read, a twice-weekly analysis of the latest news in AR/VR and the metaverse. For those of you who don’t know the newsletter, here’s an elevator pitch: If you’re struggling to keep up with developments in the AR/VR space, or you’re feeling tired of the same old venture-backed marketing hype, The Immersive Wire is your solution.
The man behind the newsletter, Tom Ffiske, is a thought leader with a uniquely high-level view of the industry. When we caught up with him recently, we discussed common misconceptions about AR/VR, why most of us are wrong about the metaverse, and how an interview with Carol Baskin helped highlight a necessary truth — and a big problem — with the state of AR/VR technology today.
Links:
The Immersive Wire is an essential read, a twice-weekly analysis of the latest news in AR/VR and the metaverse. For those of you who don’t know the newsletter, here’s an elevator pitch: If you’re struggling to keep up with developments in the AR/VR space, or you’re feeling tired of the same old venture-backed marketing hype, The Immersive Wire is your solution.
The man behind the newsletter, Tom Ffiske, is a thought leader with a uniquely high-level view of the industry. When we caught up with him recently, we discussed common misconceptions about AR/VR, why most of us are wrong about the metaverse, and how an interview with Carol Baskin helped highlight a necessary truth — and a big problem — with the state of AR/VR technology today.
Links:
Previous Episode

How to predict the future of spatial computing. With Jeri Ellsworth
Tilt Five founder Jeri Ellsworth stops by to explain how her AR game table succeeded where many XR products have failed—and at a cost of only $359. She also explained what you can learn about the future spatial computing from the early days of the mouse and the iPhone, the first spreadsheet software, and the Silicon Valley Homebrew Computer Club that birthed era-defining companies like Apple and Osborne Computer.
Links:
- Al Alcorn on early days of Pong
- Arcturus - volumetric capture solution
- Nucleus VR - Digital twins, working with European Space Agency
- Silicon Valley Homebrew Computer Club
Next Episode

Spatial computing is geo-spatial computing. With Joe Morrison
Joe Morrison is perhaps best known for his Substack, where he covers the world of satellite imagery and mapping with a thoughtful and fact-based — but altogether surprising — point of view. He’s the kind of commentator that once argued (convincingly) that Google Maps’ advantage was fading. And that’s not the only insight he’s offered that flew in the face of common wisdom.
When I caught up with Morrison earlier this month, he brought his critical eye to our discussion of spatial computing. Among other topics, we talked about why you need satellite imagery to build virtual worlds, how video games are way ahead of the curve on 3D tech, and why taking it slow is the right way to go when you jump into a new technology like spatial computing. After all, says Morrison, there’s no gold medal for being first.
Links:
- Google Maps' Moat is Evaporating - Joe Morrison
- Avazea - Geospatial software
- Geotrellis - Geographical data processing engine
- Mapping's Future Looks like Gaming's Past - Joe Morrison
- Snap acquires Pixel8earth
- Airbus WorldDEM
- Tandem X - Earth capture mission
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