The Socialize Podcast

Podcast Notes: Simplifying Content Creation & Managing Social Media

Helen production background video HERE!

The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.
Content Creation vs. TV Production: Content creation for social media isn't all that different from TV production. Both involve moving from project to project. The challenge is less overwhelming once the rhythm is found, especially when working with consistent clients.

Simplifying Content Creation:
Focus on one primary platform (e.g., TikTok) and repurpose content for others (LinkedIn, Instagram, etc.). Tools like repurpose.io can help automate the process.

Stay in your lane:
Define content "lanes" or "pillars" to focus on. It’s important to have a balance between consistent content and occasional spontaneous posts.
Be cautious about viral content: Sometimes viral videos can attract the wrong audience. Stay true to your niche to avoid losing traction.

Balancing Content Types:
As a content creator, prioritize what works best for you and your audience. Tutorials may take longer, but they’re effective; meanwhile, outfit transitions can be quick, fun fillers.

Batch content to streamline production.
Set aside a day for longer, more detailed content (like tutorials) and focus on quick posts the rest of the week.

Embrace Change & Evolution:
It's okay to evolve your content strategy. The audience will stick around if you're transparent and stay authentic. Even a change in posting schedule can benefit you—switching to one podcast a week allows for more value-packed content without feeling rushed.

Final Tip:
Don’t feel trapped in routine. Explore new content ideas and experiment without the pressure to stick to one path. Your followers will stay engaged as long as you remain true to yourself and what you enjoy creating.

Next Episode: Moving to a Friday-only podcast schedule to allow more time for studio work and personal content creation. The Friday episode will be longer and more in-depth with Q&A.

Join the Socialize Studio here: https://nas.io/socialize-studio

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Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Today's podcast episode with a real story that is stranger than fiction! A creator went viral with 50 million views using this “Like a Prayer” trend to recount an epic olive oil mishap. She shared how her attempt to use olive oil as a DIY hair conditioner led to her wrapping her head in Saran Wrap—setting the stage for a hilarious series of unfortunate events. Her storytelling captivated viewers and sparked major engagement.

Her follow-up video reenacting the chaos is now nearing 20 million views, proving once again that storytelling can dominate social media and drive massive virality. It’s a reminder that authenticity, humor, and a touch of drama make for unforgettable content!

Check out the Socialize Studio HERE!

And if you’re looking for an unusual holiday gift, try giving the gift of content creation coaching to someone who is struggling or just needs some extra joy and inspiration! Go to the above link to see gifting options!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

🎥 Why YouTube is Worth Your Time:
On today's episode, Helen shares her personal YouTube journey:

• Started posting videos during the pandemic as an experiment.
• Accumulated over 8,000 followers and monetized her channel with minimal effort.
• Viral content tip: A simple towel-rolling video still generates $200/month years later.
• Lesson learned: Even if YouTube isn’t your primary focus, uploading videos can lead to surprising results.

Studio members only: Lesson 1 on YouTube strategy is available now, and there’s a Q&A meetup tomorrow (Jan. 29, 5 PM EST) If you want to join, check out the studio here: https://nas.io/socialize-studio/home
USE DISCOUNT CODE: CHALLENGE15 for a 15% discount

🔥 Weekly Social Media Challenges & Trends:

Tampa meetup on Feb. 5th at 6pm EST at the American Social Bar in Tampa: https://americansocialbar.com/locations/tampa/

Upcoming workshops and events:
Jamaica Retreat (May 1 - 4): Networking, workshops, and fun in Montego Bay:
https://womensentrepreneurretreat.com/retreat2025899210?am_id=helen8792

Cheer Choice Awards (April 11/12, Las Vegas): Helen will present an award at this social media-focused event - enter to win tickets to the event: https://forms.wix.com/r/7288264370230919620

📢 Special Announcements:
Live workshop with Tamsen Fadal discussing menopause and empowerment. Rescheduled to Feb. 19, 2 PM EST - register FREE to attend this virtual workshop live in real time:
https://zoom.us/webinar/register/WN_fAPzbD61SxOnOlG1Ok_t8w

If you landed here by chance, subscribe to receive links to everything directly to your inbox twice weekly!
https://www.hellosocialize.com

Follow us on social media:
@themuthership on TikTok and Instagram
@julipolise on TikTok and Instagram
@hellosocialize on Instagram

Find our FREE workshops and courses on our website:
HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”: https://yourstruly.transistor.fm

Creating vlogs can seamlessly integrate content creation into your daily life—if done right! In this episode, we’re breaking down how to commit to vlogging, stay consistent, and capture moments without it feeling like a chore.

What You’ll Learn:
✅ The mindset shift needed to become a natural vlogger
✅ Strategies to remind yourself to film throughout the day
✅ Why short, engaging clips are more effective than long shots
✅ How to craft a vlog that benefits your audience (not just a “day in my life”)
✅ The importance of being authentic and embracing real moments

Let’s vlog with purpose! 🎥✨

Join the Socialize Studio this month to learn all the details about vlogging and posting on YouTube: https://nas.io/socialize-studio

Use code CHALLENGE15 for a discount if you want to join the vlog challenge and level up your content.

🚨 Also, don’t forget—Tampa Meetup on Feb 5 @ 5 PM at American Social Bar! Would love to see you there.

Event Links:

Women’s Entrepreneur Conference – May 1-4 in Montego Bay

Live Workshop with news anchor Tamsen Fadal – Feb 19th at 2pm EST
Link to Register FREE

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

https://www.hellosocialize.com

Follow us on social media:

@themuthership on TikTok and Instagram

@julipolise on TikTok and Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website:

HelloSocialize.com

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”

Maximizing Music on Social Media:

Why Use Music on Social Media?

• Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.
• Trending music doesn’t guarantee followers, but it improves your chances of being discovered.
• Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.

How to Use Music Effectively:

• Balancing Music Volume:
  • Ensure music doesn’t overpower your voice. Aim to lower the music volume to below 10% for effective engagement.
  • A loud music track can cause viewers to skip your video because they can’t hear what you’re saying.
  • All platforms allow you to adjust audio volume—use this feature to lower the music accordingly.
• Choosing the Right Music for Speaking Content:
  • Avoid using music with lyrics if you’re speaking in your video. It’s distracting and competes with your voice.
  • Instrumental music works better for speaking content, as it doesn’t conflict with what you’re saying.
  • Use instrumental music sections or songs that have minimal vocals at the beginning.
• Copyright Issues for Business Accounts:
  • Business accounts often cannot use popular trending songs due to copyright issues and licensing rights.
  • It's important to be aware of which tracks are available for use, as some songs are blocked for business accounts.
  • Tip: Some sounds may still be usable if the creator has uploaded them as an original sound.
  • Always check if a sound is available for your account before using it.

Questions about Using Music on Social Media:

• Multiple Songs in a Single Video:
  • Legally, platforms don’t allow multiple songs in one video unless edited in an external app like CapCut.
  • In apps like TikTok and Instagram, it's not possible to directly add multiple songs to a video.
  • Workaround: You can edit music in an app like CapCut and then upload your video with the music intact.
• Moving or Looping Music:
  • If a music track is shorter than your video, you cannot loop or extend it in the app. You need to pick a song that fits your video’s length.
  • Platforms like TikTok allow you to trim or adjust sections of a longer track, but shorter tracks have to fit within the available time.

Adding Music to Videos with No Sound:

• Not every video needs music. Some successful videos go viral without any music at all.
• While adding music and muting it could help get your video to the For You page, there’s no guarantee it will work if viewers aren’t hearing the music.
• A potential downside to adding music is that if the music gets muted later, your video might lose engagement.

Questions were answered:

• Should you always add music, even with the volume turned down?
• What are edit app alternatives to CapCut:
• Can you prescheduling TikTok post?
• How to respond to Instagram comments with a video?
• What is a Media Kit?

Stay creative and keep socializing! 🎙️💡

Join the Socialize Studio here!

If you landed here by chance, SUBSCRIBE HERE to receive links to everything directly to your inbox twice weekly!

Follow us on social media:

@themuthership on TikTok

@themuthership on Instagram

@julipolise on TikTok

@julipolise on Instagram

@hellosocialize on Instagram

Find our FREE workshops and courses on our website.

For fun mother-daughter chats, check out our personal podcast “Yours Truly with Helen and Juli”