The Smart Marketer Podcast

And the winners are... Welcome to a new segment of #WeOutHere, where hosts Molly Pittman and John Grimshaw share real successes and failures from their brands. In this episode, they break down 2 of their most successful marketing campaigns in 2020. These campaigns come from 2 different brands (information products vs. physical products) focusing on two different objectives (acquisition vs. monetization) and no matter what kind of business you're in, this content will absolutely be applicable to you!

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Here’s how you can make a difference:

• Subscribe to The Smart Marketer Podcast to be entered into our Giveaway
• Leave us a review on Apple Podcasts
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Have questions? Send us an email at [email protected] and don’t forget to...

Serve the World Unselfishly and Profit.

Want to turn social media into a high-impact marketing machine for your brand? Laura Palladino is the Marketing Director at BOOM!, a $40 million-a-year brand, and she joins the podcast to share her proven social media strategy — the ICOSA Framework. ICOSA stands for “Ideation, Creation, Optimization, Syndication, Amplification” and by using this 5-step system, Laura helped BOOM! generate over 355K Facebook fans and 700K email subscribers. You can swipe this framework, get Laura’s daily schedule and watch a bonus video training by going to SmartMarketer.com/ICOSA.

YOUR ENGAGEMENT MATTERS!

Here’s how you can make a difference:

• Subscribe to The Smart Marketer Podcast
• Leave us a review on Apple Podcasts
• Repost this episode to your social media
• Share your favorite episodes with a friend
• Tag us in your next post and use the hashtag #WeOutHere

Have questions? Send us an email at [email protected], and don’t forget to...

Serve the World Unselfishly and Profit

The podcasting opportunity has indeed changed, but in this episode, you will hear why we believe Podcasting is still one of the best organic mediums for marketers and entrepreneurs (no matter what type of business you have).

Smart Marketer CEO (and veteran Podcaster) Molly Pittman talks with Darren Clarke (Executive Producer for HubSpot Original Podcasts) and Jessie Clarke (the producer of this show) about how far Podcasting has come and where it is going.

You'll hear about the impact of Podcasting on Molly's career (and how the medium continues to feed and grow their businesses), as well as the impact of AI, YouTube, and the value of Niche Podcasts.

You Will Learn:

• The biggest reason to do a Podcast in 2024
• How to fuel and improve your content distribution system
• How much should a Podcast be scripted?
• An episode planning tip that will remove 80% of the potential problems

"Talking into the mic is probably 20 percent of what actually goes into making a really amazing show". Molly Pittman

The Business Podcast Blueprint, https://smartmarketer.com/podcast-blueprint/

Connect With Darren and Jessie Clarke, https://www.clarkelane.com/

Molly Pittman, https://mollypittman.com/

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Smart Marketer Courses, https://smartmarketer.com/courses/

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we thank you for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

Also, please Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.

00:00 "Once you have that subscriber and that person becomes a loyal listener - they will just keep coming back and coming back and coming back, and it's amazing - the idea that you can spend hours and hours with that person. And that's what happens if you have the right kind of podcast for the right kind of audience". Darren Clarke

04:01 Darren shares some back story (Perpetual Traffic)

06:58 Molly Introduces the Business Podcast Blueprint

11:38 Podcasting Is Perfect Source Material

16:08 Objectives, Goals, Strategies & Measures (Our new Business Planning Process)

18:04 "If you're considering starting a podcast, it's way more than just the benefits of the podcast. It can also feed your business's entire content or editorial system." Molly Pittman

20:14 Video First Podcasts

25:52 Don't underestimate the role of Chemistry

29:30 The Value of Niche Podcasts

30:17 "Thousands of people listen to our show every month. We don't have events that have thousands of people. I mean, that is substantial. So if you want to do this, do this now because the podcasting space is only getting more saturated every year". Molly Pittman

As a marketer, you can have no better skill set than Offer Creation.

Last week, Molly Pittman went live for the first time with an all-new Business Growth Playbook, which comprises 18 different plays you can use in 2024 to grow your business. We are sharing the audio from this webinar for marketers and entrepreneurs so that you can identify which level your business is at, and employ all the plays you can to elevate your complete offer system.

"Remember, we're developing a skill set here. And I want you to think about these plays, whether you're in a moment of consulting, starting a new business, or helping a friend, to be able to pull these out of your brain and say, Ooh, here is the blueprint for this. Here is the strategy for this, and here are the assets you need to build it". Molly Pittman

Make sure you hit subscribe (or follow) because the whole playbook will be dropped here over the next three weeks.

Episode 183: LEVER 1, Your Offer System

Episode 184: LEVER 2, Your Traffic System

Episode 185: LEVER 3, Your Monetization Plan

Episode 186: LEVER 4, Your Mindset.

Today, You Will Learn,

• 13 Offer Options for you to use to lead someone through your customer journey
• Ezra's favorite tactic he likes to call "New and Fancy."
• Why this is the best time to be a Performance Marketer
• How much of your budget should you assign to Content Amplification?

And More!

Train My Traffic Person, https://smartmarketer.com/train-my-traffic-person/.

More Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

Molly Pittman, https://mollypittman.com/

Smart Marketer Courses, https://smartmarketer.com/courses/

The Smart Marketer Agency, https://smartmarketeragency.com/

00:00 "People spending money online for 2024 is forecasted to increase 10 percent, which is pretty significant, which would mean 6. 3 trillion of sales on the Internet in 2024. So let's figure out how to carve out a piece of that pie for ourselves". Molly Pittman

02:54 Ezra shares his "New and Fancy" strategy.

04:44 "Companies are so focused on new product development that they forget about making the current offers that they have better, repackaging that and selling it again." Ezra Firestone

06:05 Molly shares how the Business Growth Playbook came about.

09:45 Train My Traffic Person Starts Feb 7th.

12:00 Let's Dive Into The Playbook: A Pairing of Strategy and Tactics

14:18 Molly makes a prediction about the future of the Industry

16:35 What are the four Growth Levers?

17:25 Three Levels: Where are you now?

20:09 Lever 1: Building Or Optimizing Your Evergreen Offer System

21:13 "If you're having trouble achieving initial success, or if you're having trouble scaling, it is probably more of an offer problem than an ad problem." Molly Pittman

22:00 Your Level 1, Non-E Comm Offer System

29:43 Summary of Assets you will need

20:43 Your Level 1, E Comm Offer System

34:24 Summary of Assets you will need

34:26 Your Level 2, Non-Ecomm Offer System

35:56 More Advanced Lead Magnets

42:42 Summary of Assets you will need

44:13 Your Level 2, E Comm Offer System

44:50 Three New Offer Types To Layer In

49:05 Summary of Assets you will need

49:42 Your Level 3, Non-E Comm Offer System

50.03 "A healthy Non-E-comm business at level three is running about 5 to 7 cold traffic offers at a time, four warm traffic offers, and about 2 to 3 hot traffic offers. And we're starting to mix in a lot of the offer styles from levels one and two". Molly Pittman

56:01 Summary of Assets you will need.

56:21 Your Level 3, E Comm Offer System

57:05 A Happy Accident: The Evergreen Discount/Category Sales Page

59:04 Summary of Assets you will need.

"The ads are important, but nothing matters if you don't have the right assets in place. to really uplevel your marketing strategy in the way that you want to." Molly Pittman.

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And/Or, or Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, ...

You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch.

John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch.

• The Greatest Enemy To Selling Your Product
• When to use the Buzz-Builder Launch
• When the Pre-Order (Or Beta) Launch works best
• The Key to Achieving Growth and Scale

And more!

Mentioned In This Episode:

Smart Product Creation, https://smartmarketer.com/smart-product-creation/

For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

01:20 Why This Topic Gets Overlooked and Skimmed Over

02:32 The Basics of John's 5-Step Offer Formula

07:28 Proven Offer #1:The Buzz Builder Launch

12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch

"Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw

19:53 Proven Offer #3: The Seasonal Event Launch

22:18 "This Is Where the Marketing Comes In"

24:34 In Summary

Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

And Follow and Subscribe wherever you listen to podcasts!

Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.