How to be Successful on Amazon with Alfred Mai

Alfred Mai is the Founder and CEO of ASM Games, a card game company in San Francisco that aims to make tabletop games that build connections and bring people together. Alfred has a Bachelor of Arts degree in Business and Economics from the University of California, Santa Barbara. Following a career in digital marketing—specializing in mobile campaigns—Alfred started ASM Games in 2019.

Today, Alfred joins me to share his journey in creating his card game business and why he chose to start selling on Amazon instead of his own site. He reveals some of the pros and cons of selling through Amazon and explains why it’s important to do your own marketing when trading on the platform. He offers tips on driving traffic to your Amazon listing and promoting products without buying ads. Alfred also outlines the best practices for creating an Amazon listing and getting reviews from buyers.

“Amazon sellers need to be prepared for this new reality: that it will be more and more pay to play—that it will cost you to get visibility.”- Alfred Mai

This week on SmallBizChat Podcast:

Resources Mentioned:

Connect with Alfred Mai:

This episode is sponsored by Amazon

Amazon knows small businesses have many options when deciding how and where to sell their products.

Amazon works hard to be the best small business partner to drive their success - like investing over $30-billion dollars in logistics, tools, and programs to foster their growth.

Because when small businesses thrive, customers benefit from the products and services they offer.

Visit www.amazon.com to learn more on how Amazon can help your small business grow.

Let’s End Small Business Failure - Together!

Thanks for tuning into this week’s episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.

See omnystudio.com/listener for privacy information.