Why do people invest in Luxury Cars ft. Santosh Iyer, MD & CEO, Mercedes Benz India

Luxury car sales in India have reached all-time high levels, with Mercedes-Benz India leading the race, closely followed by other German players like BMW Group and Audi as an increasing number of Indians are choosing to buy cars that might cost as much as a small apartment. What are the factors behind this? In this special episode of The Sketch, Mint’s premium business podcast, Former Mint Editor-in-Chief, Sruthijith KK spoke with Santosh Iyer, MD & CEO of Mercedes Benz India Pvt. Ltd to explore the trends in the luxury car segment in the country. And what makes Mercedes the most popular luxury car brand in India.