Bestselling Author Max Altschuler on Growing SalesHacker From Side Project to $3 Million in Revenue

In today’s episode, we’re talking to bestselling author Max Altschuler, the CEO of SalesHacker, author of Hacking Sales and his brand new book coming in March 2018—called Career Hacking for Millennials. Max has helped build 3 multi-million dollar businesses today and he still has his hand in a LOT of different companies... whether they’re side projects like his new venture, Sutra Coffee or as an investor or advisor to nearly 40 SaaS startups. Originally from Long Island, New York... Max went to college at Arizona State University where he got his first real taste of business. He and a few friends won a business plan competition, got a $2,000 grant, and started building out a campus-wide bike-sharing program that was backed by the university... but this was 2009 and the US was in the depths of one of the deepest recessions we’ve seen in nearly a lifetime. So, Max and his partners couldn’t get funding for their business and they had to close down shop. He learned a lot from this first experience and it eventually brought him to San Francisco where he worked for the online education startup, Udemy as their very first sales hire. After spending a couple years building out the company’s sales process, Max launched a side project called SalesHacker—a live event that netted him a $60,000 profit on his first go-round. Pretty shortly thereafter, he dove head first into growing SalesHacker into the business it is today... generating over $3 Million in annual revenue from events, media partnerships, sponsors, and products... on top of that, they’re bringing in over 100,000 monthly readers. Growing that business has led Max to launching more side projects like Sutra Coffee—a h