
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
Shin Fujiyama, Social Entrepreneur, CNN Hero, Nonprofit Organization Manager
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Top 10 The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs Episodes
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55: Lessons on impact travel—with Rich Johnson from Spark Ventures
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
04/04/18 • 59 min
Rich Johnson is the co-founder of Spark Ventures, a nonprofit focused on international community development in Zambia, Mexico, and Nicaragua. Along the way, Spark Ventures began to facilitate engagement trips for the mutual benefit of supporters and partner communities abroad.
In this episode, Rich discusses his past challenges, fundraising, creating a separate business venture called Ignite, Board development, trends in impact travel, voluntourism, and more.
Rich Johnson Reading List
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change The World by John Elkington and Pamela Hartigan
Rich Johnson Show Notes
- In 2006 Rich Johnson was hanging out with two friends when they decided to go to Africa
- They went to Zambia and found a community organization there called HOPE that was helping children affected by the HIV/AIDS crisis
- Previously, Rich had been doing marketing consulting with Fortune 500 companies
- Shortly after, Rich returned to Zambia with 16 students at the university where he worked
- HOPE lacked resources so Spark began to raise funds back in the US
- “What is it do you need? How can we support you?” they asked HOPE
- Spark Ventures helped HOPE with strategic planning, leadership development, and capacity building
- A friend become a major donor
- They organized a fundraising bar night where 300 friends showed up
- They raised $25,000 at the event
- “What systems and process can we put into place?” They started with weekly calls, monthly reports, quarterly visits, annual audits with their community partners
- In Nicaragua, they spent too much money on buying land that they ran out of money to start the farm project they had intended to start. They struggled because they lacked expertise in agriculture
- The farm in Nicaragua now has 70,000 plantain trees and 40,000 cacao trees. Disease has been a problem
- Rich was running Spark Ventures part-time for four years before it became full time
- In Nicaragua, many children were devastated during the civil war. Las Tias was an organization that helped them in the city of Leon.
- Las Tias didn’t have just one leader. They used a co-leadership model with 3 leaders.
- During their ten year anniversary, Rich did an internal asset audit and re-examined trends in the social impact industry
- Over 500 people had traveled with Spark during its first 10 years
- Companies and friends wanted to participate in impact travel, adventure, and cultural exchange
- Rich Johnson created Ignite, a separate business that specializes in impact travel.
- The separation prevents mission creep and also allowed him to invest more into marketing and sales
- A portion of the trip fees for Ignite go to support the partner organizations
- 60% of the trip fees are poured into the local economy

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#41: One teacher's quest to create an education movement in Colombia—with Henry May
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
02/16/17 • 62 min
Social entrepreneur Henry May is the founder of CoSchool, a B-Corp* that's worked with 5,000 youth in Bogota, Colombia. CoSchool works to build emotional, social, and leadership skills through extracurricular programs. In this episode, Henry May speaks about his journey of self discovery, hardest moments, greatest lessons, and why he decided to make CoSchool a B-Corp instead of a nonprofit organization.
Henry May is a young teacher from England and a huge soccer fanatic. His work has been recognized by Ashoka, the world’s leading social entrepreneurship agency and by Unreasonable Institute. He is also the founder of The Huracan Foundation, a global soccer movement.
Top quotes:
“The self-doubt never goes away, it’s part of being human.”
"I saved up by eating rice and lentils every day and as I watched my friends go out on weekends."
“Without that driving force, you’ll just step aside when the hardship comes.”
“When I’m not having difficult conversations, problems start to appear.”
“If it’s going to be successful, it’s going to take a long time. 10, 20, 50 years. Let’s not try and run too fast because this is a marathon.”
*B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business.
Reading List from Henry May
Let Your Life Speak: Listening for the Voice of Vocation by Parker J. Palmer
Helping Children Succeed: What Works and Why by Paul Tough
Show Notes for Henry May
Henry May visited Colombia as a backpacker in 2009
He returned to live there in 2012 and has been living there since
Henry did Teach First in London, UK
He then worked for Teach for Colombia through the Teach for All network, then worked for Proctor and Gamble, and then worked for a private school in Colombia
Starting an organization is like “being born” because when you’re a baby, you don’t know what is going on around you and need help from everyone around you.
“The self-doubt never goes away, but it’s part of being human.”

#29: How one man climbed 58 mountains to raise $12,000 for his favorite charity--with Johnny Zeng
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
10/31/16 • 48 min
"The mountains are calling, and I must go." -John Muir
Show Notes & Summary for Johnny Zeng
Johnny found out about Students Helping Honduras from his classmate George at the Coast Guard Academy
He was a cadet for four years and then was commissioned for five years in Honolulu, Hawaii and then in Seattle
He was a swimmer growing up and into many physical activities
Later on in college, Johnny got into mountaineering and rock climbing
His friend Kyle told Johnny about mountaineering in Colorado and about the fourteeners
He realized that he could combine his passion for mountaineering with his passion for SHH by climbing for Honduras
Johnny focused on "scrambling" which is kind of like hiking but on steeper terrain, like cliffs
He took a year-long alpine mountaineering course through mountaineers.org where he learned skills getting getting out of crevasses
Rock fall was a serious threat
Redundancy in equipment is important for safety
Johnny worked on his cardio and leg strength for fitness training.
You must be able to run 3-5 miles consistently
Everyone handles altitude changes differently, with headaches, appetite loss, vomitting
He did a lot of camping next to his car, which carried everything he needed
Colorado has convenient camping locations and regulations
He carried a water filter with him and get drinking water from a nearby streams
He took food, water, and snacks, emergency gear with him during the climbs
Sunglasses and sunblock are important
Johnny encourages the use of trekking poles to preserve your knees, even if it's a stick you pick up on the side of the road
Johnny had gotten a certificate in fundraising from the University of Washington through a year-long course
He learned to make a website through www.codefellows.org
"Learning about fundraising in the classroom was one thing. Applying it in the real world was a whole new experience."
Johnny used Fundaround.com as the online fundraising platform
He marketed Climb for Honduras via word of mouth, Facebook
Right before the trek, Johnny felt terrified and was full of doubts and uncertainty
He knew that life was uncertain after the expedition, or even during the dangerous expedition
He brought a Honduran flag with him everywhere, including on the expedition. People signed it as he trekked along
People from his church network in Colorado helped him and even joined him during parts of the expedition
Johnny prefers climbing with his friends instead of going alone
Chicago Basin, Colorado, was the most beautiful landscape Johnny witnessed during his expedition
He worried about his fundraising while on the treks and continued to work on it during his rest days back in civilization
He would climb 4-5 days of the week and take 2-3 days off
Camping up in the mountains was peaceful, especially the places with less people
There was the threat of encountering black bears
He saw many marmots!
At one point it started snowing, even though it was August
There were many moments where Johnny felt in danger
Due to frost, Johnny fell and injured his right hip. He kept going despite the sharp pain.
He saw rain, snow, thunderstorms, and even hail
Johnny ate a lot of dehydrated food that he heated up with hot water. They were mostly stews
Johnny's favori...

43: One man's quest to end child trafficking around the world—Andy Stein, Founder of Orphaned Starfish Foundation
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
03/06/17 • 48 min
As an investment banker, Andy Stein never imagined that a visit to an orphanage in Chile would change his life, and the life of thousands of others. In 2001, after 25 years on Wall Street, Andy Stein left everything behind to start the Orphaned Starfish Foundation, a nonprofit organization that works with orphaned, trafficked, and at-risk youth around the world. The NGO has built 50 vocational centers and computer labs in 25 countries.
I first read about Andy Stein on The CNN Freedom Project, a TV show highlighting projects around the world that are fighting modern-day slavery. I never imagined I'd have the opportunity to interview Andy to learn about his work, travels, and why he loves to do magic tricks during his spare time.
Reading List
Three Cups of Tea: One Man's Mission to Promote Peace - One School At A Time by Greg Mortenson
Show Notes for Andy Stein
Andy was an investment banker and is now a “recovering banker”
He flew around so much that he was the #1 flyer for Continental Airlines in New Jersey
He was only home for one month out of the year and flew 400,000 miles
Andy learned how to make balloon animals, so he could share a skill with the kids
Despite his busy business schedule, he spent 2 hours at an orphanage in every country that he visited
He began to spend more and more of his time helping children, instead of in investment banking
Soon, Andy made it a full-time endeavor
His children were very supportive of his career change
Andy went through a divorce but is remarried now. His new wife travels with him 80% of the time
Andy was very used to money and living a large lifestyle
“I knew this was what I was put on the planet to do.”
“The environment I was in was one that was only based on who had more.”
“Money is overrated.”
Andy was inspired by the starfish parable and named his nonprofit organization the Orphaned Starfish
The Orphaned Starfish has now helped 10,000 children
“Do it for yourself. Don’t do it for others.”
Orphaned Starfish funds itself almost exclusively from an annual gala
Many girls who had to leave these orphanages at age 18 faced a grim future
Andy Stein raised $40,000 during his first fundraiser
Now Orphaned Starfish raises $1.3 million per year
Too many galas are about the show and not about the cause, the bottomline
Andy Stein sent a shipment of computers to an orphanage in Chile but the shipment got stuck at customs in Chile and was never released!
Orphaned Starfish now buy their computers in-country
“Shit happens in life.”
In the business world, you face so many obstacles and learn to problem solve, instead of dwelling on them
In 2016 Andy Stein was on the road all but 39 days of the year!
“I call my apartment a storage facility with a bed.”
Th...

#31: How a student at UMD raised $30,000 for Students Helping Honduras through letter writing-- with Melissa Frankenberry
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
11/07/16 • 19 min
While studying at the University of Maryland, Melissa Frankenberry raised more than $30,000 for Students Helping Honduras. In this episode, she breaks down her process step-by-step and talks about facing her own fears when making the ask.
Show notes for Melissa Frankenberry
- Melissa Frankenberry first heard about SHH at UMD’s First Look Fair where 500+ clubs on campus try to recruit members
- She was actually looking for Habitat for Humanity and instead joined SHH!
- She knew very little about Honduras
- She remembers the upperclassmen members like Nahal, Kristin, Peter, Brandon
- Melissa still remembers the first meeting still
- She volunteered in Honduras four times while at UMD
- Honduras was Melissa’s first exposure to a developing country
- She worked at Balsamo village during her freshman and senior year
- She worked hard selling grilled cheese in front of bars during weekends
- Melissa used www.fundaround.com to create an online fundraising page
- “It’s really scary asking people for money.”
- The first thing she did was craft a long email message to her family and friends
- She sent it out to her immediate circle
- It wasn’t as bad as she had imagined
- Her father’s business clients got involved and donated
- She customized the messages of each letter to personalize them
- Photos and videos were critical
- At first she wrote it “straight from the heart” but it ended up being too long
- She placed the link to her fundraising page at the very beginning of the letter and not at the end
- The subject line of the emails was important. For example, saying Students Helping Honduras instead of SHH was helpful
- Follow up phone calls and emails after each campaign was critical
- There is a Fundaround “hack” that Melissa did. She used a photo collage for each of the photo boxes, to increase the number of total photos she could post!
- Showing your passion is critical for fundraising success
- “Don’t just half-ass on the fundraising.” -Melissa Frankenberry
- “Don’t be afraid to ask for donations. People want to help.” -Melissa Frankenberry

#30 Surviving 2,200 miles on a bicycle through Europe for Students Helping Honduras—with Cristy Falcone
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
11/03/16 • 46 min
Show Notes & Summary for Cristy Falcone
Ever since Cristy Falcone was a little girl, she wanted to go places on a bicycle with a sleeping bag
According to Cristy, I was an enthusiastic and energetic guy back in college
She had done one previous grand tour, going 1,800 miles from Seattle to San Diego
Her touring pace is about 12 miles an hour
Her plan was to do 45-50 miles per day!
Scandinavia was the hardest part of the trip for Cristy
She used the Kona Sutra touring bike
You must use a touring bike that puts your body in a comfortable position
Most touring bicycles cost $500+
She worked at Bike Works , a bicycle shop in Fredericksburg during her senior year in college where she learned the basics of bicycle maintenance
At the least you should know how to change your tires, fix a flat tire, adjust your brakes, adjust de-railers, and fix your gears
You can get panniers and strap them on the sides of your bicycles to store your stuff
Backpacks are not recommended because it makes your back sweat
She carried 25-30lbs of gear (food, water, sleeping bag, tent)
She went on an unsupported tour where she had to carry all her stuff with her!
“You basically carry your life with you."
Cycling maps are essential
GPS systems for bicycles can cost $400-$500!!
She set up a Facebook page and coordinate a Fundaround page with Colette Eustace
She had to face her fears while fundraising
Her dad gave out fundraising flyers and gave them out at his work
She was moved by her father’s gesture
You need friends and family to support you while on a grand tour
She posted photos and updates during her grand tour
Leading up to the trip, she was scared, nervous, excited, anxious
“The first day was totally ridiculous."
To fly a bike, you have to take it apart and stuff it into a box
On the first day, it poured rain and everything got soaking wet
They had to dry everything overnight on a campsite!
Advice: Put all your stuff in trash bags inside your panniers
In Scandinavia, she saw lots of farmland, coastal sea, beautiful scenery
She ate a lot of picnic food to stay fueled, and also fish in Scandinavia
She ate a lot of sausage in Germany
France has great fruit
She stayed in hostels sometimes, the cheapest ones in Europe cost about 20 Euros per night
She camped out in random places
Her two biggest threats were bike accidents and men
Her then boyfriend went along with her for the first month
She met other cycle tourists and would ride along with them sometimes
Europe has very developed and organized bicycle routes
She regrets not having a gadget to listen to podcasts during the tour
“You can work a lot of things out, alone on a bike."
She loves bicycle touring but got homesick
Her brakes kept failing on her during the expedition for an unknown reason
She got sun burn and saddle sores
In Basil, Cristy got into a serious accident and got badly injured
Her bicycle tires got stuck in a trolly track and she crashed in slow motion
She had to sit down and cry in the shade for a little while : (
She got a beer afterwards to recover
She could barely make it on the bicycle the next day
She ended up sleeping (“nestling”) in her tent in a random community garden!
The owners of the garden plot caught her and Cristy was terrified hearing them rustle around and speaking in German
The German family took her in like a little child, feeding Cristy and even gave her coffee and pastry
Her rain gear was not adequate
Scandinavia has a strong wind going against you
It gets very hot in the summer in France<...

44: One woman's quest to run a girls school in war-torn Afghanistan—with CNN Hero Razia Jan
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
03/20/17 • 82 min
Razia Jan worked as a tailor and dry cleaner before starting Razia's Ray of Hope Foundation in 2008, a nonprofit organization dedicated to improving the lives of women and children in Afghanistan through education. She operates the Zabuli Education Center, a school that she founded in rural Afghanistan that provides a free education to 625 girls.
Please leave a review of the episode on iTunes and/or Stitcher.
Show Notes for Razia Jan
- Razia was a single mother when she started her own tailoring and dry cleaning shop
- Even as a tailor, Razia was involved in community volunteering
- Razia was the only Afghani in her entire town during 9/11
- After 9/11, Razia sent blankets and quilts to the Ground Zero rescue mission
- Razia sent care packages and 30,000 shoes to the US Army during the war in Afghanistan
- Razia returned to Afghanistan after 9/11, 38 years after she had moved to the US.
- During that visit, she could not find her old home as everything had been destroyed
- When Razia opened the Zabuli Education Center, they started with just 100 girls
- The students at the Zabuli Education Center learn both Arabic and English
- When Razia Jan joined the local Rotary Club, she was the only woman, and the only Muslim
- She simply tried to blend in at the Rotary Club and eventually became the President
- “Service Above Self” -Rotary International
- Razia has been a part of Rotary International for 20 years
- “You can’t do things on your own.”
- All the houses in the village are mud houses and the roads are unpaved.
- There are no trees in the village
- Drought has affected Razia’s village where many families depend on their grape orchards to make a living
- Razia Jan lived in Afghanistan for eight years (2007-2015) so she could be present 24/7 at the project
- In 1920, the king of Afghanistan had built a boy’s school that was later destroyed. It was on that land that Razia Jan began building the Zabuli Education Center for girls
- The land, by then a garbage dump, was given to Razia by the Ministry of Education
- The community wanted a boys school at first, and not a girls ...

#2 How ultra-low-cost private schools are changing the world with Dr. James Tooley
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
07/19/16 • 44 min
Show Summary & Notes
How Dr. Tooley's journey began in a slum in India in 2000
His unexpected findings while doing household surveys in Liberia
The true and unexpected cost difference between public and private schools in developing countries
Did Malala go to a public or private school?
Why Dr. Tooley wants to take his vision to scale
Why Dr. Tooley’s Omega Schools charges daily tuition instead of monthly tuition
BRAC, Bangladesh
Dr. Tooley’s top 3 challenges running chains of low cost private schools
Marketing tips for low cost private schools
Dr. Tooley’s lowest moment and self-doubts when he opened his first school in Ghana
How Dr. Tooley responds to his critics
Scoring Points: How Tesco Continues to Win Customer Loyalty by Clive Humby
Sam Walton: Made In America by Sam walton
Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson
The Southwest Airlines Way by Jody Hoffer Gittell
Changing How the World Does Business: Fedex's Incredible Journey to Success - The Inside Story by Roger Frock
Why Dr. Tooley believes that arrogance is the enemy
The White Man's Burden: Why the West's Efforts to Aid the Rest Have Done So Much Ill and So Little Good by William Easterly
The Elusive Quest for Growth: Economists' Adventures and Misadventures in the Tropics by William R. Easterly
Equality, the Third World, and Economic Delusion by P. T. Bauer

56: How Kentucky students raised $25,000 in one night—with Jacob Dietz
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
04/17/18 • 67 min
During his senior year at the University of Kentucky, Jacob Dietz made it his mission to raise $25,000 for Students Helping Honduras. He and his classmates wanted to build a school in La Lima, Honduras, where 400 children lacked a middle school building.
Jacob asked himself: “Do I have the ability and time and self-discipline to do this?” It all seemed daunting. The previous year, they had raised $11,000—less than half of what they hoped to raise this year.
He called up his SHH chapter at the university for a meeting. For him, the group was “a team in the utmost sense.” They studied and discussed how other chapters had succeeded in different cities. A few days later, they decided on an event that had been carried out in New York and Maryland. They were going to organize a gala to raise $25,000 in one night. It would be called Brick By Brick, Kentucky.
Jessica Schilling, a fellow student at Kentucky, worked alongside Jacob as the co-organizer. The two had gone to school together since kindergarten. But for Jacob, he would have never imagined such a partnership with Jess. In fact, he never talked to her when they were kids. “Jess was always the smartest student in the grade. I failed 4th grade math,” he said. A shared mission turned them into an unstoppable duo.
The two of them spent hours handwriting invitation letters. They drove around endlessly, talking to businesses to find sponsors. They faced one rejection after another. They created videos for social media but they kept stumbling over their words in front of the camera. When things felt overwhelming, Jacob closed his eyes and imagined the night of the event where all his friends would be there. His parents who planned on missing work to be there. His brother Josh who had tirelessly helped him that semester.
When they paid the down payment to reserve the venue, they knew there was no turning back. One challenge after another awaited Jacob and his team. Guests waited until the last minute to register. They found typos in the posters they had printed at Staples. A video Jacob had spent hours on crashed on the morning of the event. He had to decide, “Do I put the work back in? Or do I scrap it?”
Did Jacob and his team prevail? Find out how the night unfolded by listening to this unbelievable podcast episode.

#36: Using his second chance at life to help ex-cons become top chefs—with CNN Hero Brandon Chrostowski
The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs
12/07/16 • 44 min
Social entrepreneur Brandon Chrostowski was arrested in Detroit at the age of 18 and faced a long jail sentence. Instead, he received a second chance and was sentenced to just one year in probation. That was when he decided to turn his life around. He finished high school and went to a culinary institute where he peeled carrots. His relentless work ethic found him restaurant jobs in New York City, Chicago, and then Paris. It was there that he began telling himself to "quit screwing around, quit making excuses, quit overthinking things. Just do it.” In Paris, Brandon realized that "hard work doesn't have a language."
Yet becoming a successful chef was not enough for Brandon Chrostowski. He thought to himself, “I’ve got to do something even bigger with my life. It may take a long time, but I’m going to start today.” His dream was to give a second chance to ex-convicts. During his time off from his 80hr/week restaurant work, Brandon began teaching culinary skills in a local prison. He spent $2,000 of his life savings to buy all the equipment.
As his project grew, he built Edwin's Restaurant and Leadership Institute in Cleveland, Ohio. Not only is it a top rated restaurant, the staff who work at Edwin's Restaurant are ex-convicts who receive training and housing. Brandon attributes the success to his work ethic and trust in his instincts: “People think you have to rest one day. You don’t have to. You can work on a project. You can work 100 hours per week. You just do that seven days a week. When you hit it like this for a decade, things start to happen. You really chip away at what needs to get done and built.”
Brandon was recently named a CNN Hero.
Show Links for Brandon Chrostowski
Show Notes for Brandon Chrostowski
Brandon Chrostowski began working in the restaurant industry in Detroit before he was 18
Brandon Chrostowski got arrested at age 18 and faced a 5-10 year jail sentence. Instead, he received a second chance and was sentenced to just one year in probation.
He was a high energy child who loved to push the limits
He started working in the restaurant industry in New York, Paris, and Chicago
Back in Detroit, friends were getting killed or going to jail
The idea of race was a big issue for Brandon
“I’ve got to do something bigger with my life. It may take a long time, but I’m going to start today.”
When Brandon started Edwin’s Restaurant, he was still paying off school loans
“You can work 100 hours per week.”
Edwin’s schedule when starting Edwin’s Restaurant: 8am-10am Edwin’s Restaurant, 10am-midnight work at a restaurant, midnight-2am Edwin’s Restaurant
“You just do that seven days a week.”
“People think you have to rest one day. You don’t have to. You can work on a project.”
Brandon works from 8am until 1am six days a week currently, and 10-12 hours on a Sunday
“When you hit it like this for a decade, things start to happen. You really chip away at what needs to get done and built.”
Brandon had to figure out how to start and run a nonprofit organization
While Brandon worked as a full-time chef, he started small, by teaching culinary skills in prison. That’s how he started
A documentary about Edwin’s Restaurant will be coming out in early 2017, with 4 years of footage
“Nobody’s going to invest in you if you don’t invest in yourself.”
Brandon invested $1,000-$2,000 to purchase the startup equipment like knives
Small family foundations began supporting Brandon
One in three people have been involved with the justice system ...
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What is the most popular episode on The Shin Fujiyama Podcast | Social Entrepreneurship | Nonprofit Organizations | International Development Aid | NGOs?
The episode title '55: Lessons on impact travel—with Rich Johnson from Spark Ventures' is the most popular.