081: Turning Your Service Into A Product That Can Scale w/ Greg Hickman!

Today’s guest on the Shane Sams Show is Greg Hickman of AltAgency! For years, Greg was in the mobile and text message marketing space, but then he transitioned into building funnels and automation for entrepreneurs.

Shane Sams and Greg Hickman go way back. In this episode, they dig into Greg’s journey into entrepreneurship and how he was one of the first people that Shane and Jocelyn paid to help with their online business!

They talk about how focusing one doing one thing for a specific group of people helps to move the needle faster than being a generalist. Specialization is what gets you paying clients and customers to move your business forward. Just because you’re doing a lot of things in your business, that doesn’t mean that you’re making progress. It’s better to be the glacier than the prairie fire!

Find out more about Greg Hickman at AltAgency.com!

In today’s episode you’ll learn:

The ups and downs of entrepreneurship

How to turn your service into a product

How to say no as an entrepreneur

It’s not profitable to be a generalist

If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com and https://www.FlippedLifestyle.com!

Follow Shane on twitter @shane_sams.