#7: Ash Nallawalla on the "Accidental SEO Manager"

Ash Nallawalla joins me on the SEO Leadership Podcast to discuss how to be a more effective SEO leader.

Ash recently wrote a book called “The Accidental SEO Manager”, and we spend a good amount of time discussing some of the key points of this excellent read. If you’re in the SEO industry and are interested in a leadership role (whether in-house or external), I highly recommend picking up a copy of this book. You can find it here: https://amzn.to/3dZmqkW

In this episode, we talk about everything you need to be successful in an SEO leadership role. Some of my favorite topics include how to define OKRs, how to create a CENTER of SEO excellence versus an ISLAND of SEO excellence, and how SEO ignorance is incredibly costly these days. I highly recommend checking out this episode!

The SEO industry has a lot of great podcasts, books, and articles about how to grow in better SEO tactics, but surprisingly little material around how to grow as a leader. In this podcast series, we dive deep into what it means to be a strong leader so that we can all become better SEO's together.

You can connect with Ash here: https://www.linkedin.com/in/ashnallawalla/

#seo #marketing #digitalmarketing #leadership #business #seopodcast