Alison Osborne on the Benefits of Podcasting for Brands

Why should brands consider podcasting? And what are some of the benefits of podcasting for brands?
In this episode, we are talking to Alison Osborne, the Director of Growth Marketing at Quill, a full-service podcast agency that helps brands and publishers create, launch and grow podcasts.
We talk about the benefits of branded podcasts and why companies should consider creating a podcast for their business.
Some things we chat about include:
❓Questions a brand or business should ask before launching a podcast;
❌ The biggest mistakes brands make when creating their podcast;
🔍 How brands can determine the true impact of their podcast, data-wise.
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