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The Scaling Season | Advertising Strategies for Business Owners

The Scaling Season | Advertising Strategies for Business Owners

Joly Tematio

Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone.
In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task.
The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly optimized campaigns, leaving them frustrated and questioning whether scaling is even possible.
Meanwhile, their competitors seem to attract an endless stream of high-quality leads and customers effortlessly.
The gap between struggling and thriving businesses grows wider every day, and the cost of falling behind is higher than ever.
But what if there was a way to master the art and science of online advertising? What if you could unlock the secrets of rapid business growth using the very platforms your ideal customers use every day?
Welcome to The Scaling Season Podcast. I'm your host Joly Tematio - former data scientist turned ads agency owner and I'm the brain behind some of the most profitable paid ads campaigns in the info-marketing industry.
This podcast gal is to revolutionize how online experts approach digital advertising. Each episode of The Scaling Season dives deep into proven tactics that drive tangible, real, and long-term results.
We bring you real-world case studies, interviews with seven and eight-figure business owners, and behind-the-scenes looks at campaigns that have generated millions in revenue.
You'll get an unfiltered look at what's working right now in the trenches of digital advertising.
Whether you're an e-commerce entrepreneur, a course creator, a SaaS founder, or any other type of online expert, The Scaling Season provides the blueprint you need to take your business to the next level. Stop settling for mediocre results and start experiencing the exponential growth you deserve.
Subscribe now to The Scaling Season if you are ready to turn your ad spend into your most powerful asset and scale your business beyond your wildest dreams.
New episodes drop every Tuesday and Saturday. Don't miss out on the strategies that could transform your business. Hit subscribe, leave a review, and share this with someone you want to see win.
Your journey to mastering online ads and achieving rapid business growth starts now.
Let's connect:
Instagram | LinkedIn | Twitter | DrogonConsulting.co

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The Scaling Season | Advertising Strategies for Business Owners - 2025 Marketing Compliance: Are You Making This $53,088 Mistake? | Ep. 85

2025 Marketing Compliance: Are You Making This $53,088 Mistake? | Ep. 85

The Scaling Season | Advertising Strategies for Business Owners

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02/10/25 • 30 min

Is your marketing unknowingly setting you up for costly compliance violations in 2025?

In this urgent episode of The Scaling Season, I, Joly Tematio, expose the regulatory changes that could cost coaches and consultants up to $53,088 in fines per violation if you don't adapt your marketing practices now.

You'll discover:

  • The 3 major regulatory shifts happening in 2025 that directly impact digital marketing for service-based businesses
  • Why seemingly innocent marketing practices you're using today could trigger substantial penalties tomorrow
  • The exact compliance checklist we're implementing with all clients to ensure their marketing is future-proofed
  • How to audit your existing marketing assets for potential violations before they become costly problems
  • The compliant alternatives to common lead generation and remarketing tactics that maintain effectiveness
  • Why most marketing agencies aren't prepared for these changes (and the questions to ask yours)
  • The silver lining opportunity these regulations create for ethical marketers who adapt early

This episode provides an essential roadmap for coaches and consultants who want to protect their businesses from compliance risks while maintaining effective marketing strategies in the changing regulatory landscape.

Want to ensure your marketing is fully compliant while still driving results?

My team and I help established coaches and consultants attract high-ticket clients through our AI-powered Client Acquisition Engine that's built with compliance at its core.

Book your free Client Acquisition Assessment at drogonconsulting.co/demo_call and discover how we can help you implement a fully-compliant marketing system that protects your business while consistently attracting premium clients.

We've already helped hundreds of coaches and consultants transition to compliance-first marketing without sacrificing lead flow or conversion rates.

Connect with me on socials:

LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

#MarketingCompliance #DigitalRegulations #2025Marketing #LegalProtection #TheScalingSeasonPodcast #JolyTematio #BusinessProtection

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The Scaling Season | Advertising Strategies for Business Owners - How To Scale Your Coaching Business with Facebook Ads In 2025 | Ep. 86

How To Scale Your Coaching Business with Facebook Ads In 2025 | Ep. 86

The Scaling Season | Advertising Strategies for Business Owners

play

02/24/25 • 22 min

Welcome to The Scaling Season Podcast where we talk about how to get more clients, keep more of your ad profits, and build an unshakeable business.
I'm your host, Joly Tematio, and on each episode, I share battle-tested strategies, proven marketing principles, and hot hacks that my team and I, have used over the past 4 years to generate over $10M in sales for our agency's clients.
I'm pumped to have you here so let's roll up our sleeves, and merge grind, passion, and heart to build a legacy business that makes a long-lasting impact on the people we're called to serve.
Be sure to visit www.drogonconsulting.co/vsl01 if you're looking to take your social advertising strategy to the next level.
Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/

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The Scaling Season | Advertising Strategies for Business Owners - Why Your Ads Aren't Profitable? Here's The Secret Ingredient You're Missing | Ep. 76

Why Your Ads Aren't Profitable? Here's The Secret Ingredient You're Missing | Ep. 76

The Scaling Season | Advertising Strategies for Business Owners

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11/19/24 • 15 min

In today's episode of The Scaling Season, I expose the often-overlooked secret ingredient that transforms struggling ad campaigns into profit powerhouses.
📲 Ready to infuse your ads with this profit-boosting secret? Get Our Team to Create & Manage Your Ads:
https://drogonconsulting.co/demo_call

Are your Facebook ads burning through cash without delivering the profits you expected? You've optimized your targeting, crafted compelling creatives, and fine-tuned your funnel, yet profitability remains elusive. You're left wondering what invisible force is holding your campaigns back from breakthrough success.
Every day your ads underperform is a day of lost opportunity and wasted budget. While you're tweaking surface-level elements, your competitors might have already discovered the secret ingredient that's fueling their exponential growth. In an increasingly crowded and expensive ad landscape, can you afford to keep missing this crucial element? The gap between struggling and thriving businesses grows wider by the day, and without this key insight, you risk being left behind.
In this game-changing episode of The Scaling Season, I'm pulling back the curtain on the secret ingredient that's been missing from your ad campaigns. Drawing from my experience turning six-figure ad spends into seven-figure profits, I'll reveal:
- The overlooked psychological principle that's the true driver of ad profitability
- How to create an irresistible alignment between your ads and your customer's deepest desires
- The "Congruence Framework" that ensures a seamless, conversion-boosting experience from ad to offer
- Real-world case studies of businesses that exploded their ROAS by implementing this secret
- Step-by-step strategies for infusing this element into every aspect of your ad campaigns
I'm Joly Tematio, your profitability catalyst, and I'm here to transform your ad campaigns from cash-burners to profit machines. This isn't theory – I'm giving you battle-tested strategies that are driving real results for businesses just like yours.
Whether you're an e-commerce brand looking to scale, a coach trying to fill high-ticket programs, or a SaaS company aiming for explosive growth, this secret ingredient is your key to unlocking true ad profitability. It's time to stop guessing and start leveraging the psychological triggers that turn browsers into buyers.
If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help :))
Connect with me on socials:

LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

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The Scaling Season | Advertising Strategies for Business Owners - Best LOW BUDGET Facebook Ad Strategy in 2024 (COMPLETE WALKTHROUGH) - Ep. 45

Best LOW BUDGET Facebook Ad Strategy in 2024 (COMPLETE WALKTHROUGH) - Ep. 45

The Scaling Season | Advertising Strategies for Business Owners

play

05/10/24 • 15 min

Facebook Ads on a Budget? Myth Busted! Get My Complete Low-Budget Strategy (Ep. 45)

Think Facebook Ads are only for big spenders? Think again! In this episode of The Scaling Season Podcast, I'm shattering the myth that effective Facebook advertising requires a hefty budget.

I'll be your guide on a complete walkthrough of the BEST low-budget Facebook Ad strategy for 2024. We'll break down powerful tactics that squeeze maximum results out of every penny you invest.

Here's what you'll discover:

  • The secret sauce to crafting irresistible ad copy that grabs attention (without breaking the bank).
  • Laser-targeting techniques to ensure your message reaches the exact audience who's ready to convert.
  • Creative ad formats that stand out in the crowded Facebook newsfeed (without expensive video productions).
  • Data-driven optimization strategies to maximize your return on ad spend (think: more leads, less wasted clicks).

By the end of this episode, you'll have a clear roadmap to launching high-performing Facebook Ad campaigns, even with a limited budget.

Ready to ditch the fear of overspending and unleash the power of Facebook Ads for your business? My team at Drogon Consulting builds high-converting client acquisition systems specifically for online businesses like yours. Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02

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The Scaling Season | Advertising Strategies for Business Owners - How To Attract Customers - BEST MARKETING STRATEGIES TO ATTRACT MORE LEADS ON SOCIAL MEDIA  - Ep. 44
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05/04/24 • 16 min

Forget Followers, Focus on This Instead: Attract Dream Clients with Social Media (Ep. 44)

We've all been told to chase the elusive "follower count" on social media, but here's the truth: a giant audience of disinterested people won't pay your bills.

In this episode of The Scaling Season Podcast, I'm flipping the script on social media marketing. We'll ditch the vanity metrics and focus on attracting your ideal clients - the ones who are ready to buy what you're selling.

I'll share powerful strategies to:

  • Craft magnetic content that resonates with your target audience (and stops them scrolling!).
  • Identify the hidden social media platforms where YOUR dream clients are hanging out.
  • Build genuine connections that turn into loyal customers and raving fans.
  • Develop a social media posting strategy that's laser-focused on attracting high-quality leads.

By the end of this episode, you'll have a clear roadmap for using social media to attract the right people, not just the most people.

Ready to ditch the follower frenzy and start attracting clients who are ready to invest? My team at Drogon Consulting builds high-converting client acquisition systems specifically for online businesses like yours.
Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02

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The Scaling Season | Advertising Strategies for Business Owners - How to Beat the Competition Using Facebook Ads Without Spending A Fortune | Ep. 9

How to Beat the Competition Using Facebook Ads Without Spending A Fortune | Ep. 9

The Scaling Season | Advertising Strategies for Business Owners

play

07/28/23 • 18 min

Are you an online coach or consultant eager to rise above the competition and attract a flood of loyal customers?
Would you like to become the trailblazer in your space and stay top of mind in your ideal prospects' minds?
In this episode, I reveal the art of outsmarting your competitors and winning the Facebook Ads game, all while keeping your budget intact.
These proven strategies will empower you to discover how to ethically outmaneuver your rivals without resorting to spending a fortune.
Whether you're a marketing novice or a seasoned pro, The Scaling Season Podcast promises to deliver actionable insights that elevate your Facebook Ads strategy to unprecedented heights.
Visit www.drogonconsulting.co/vsl01 if you're looking for a growth partner to help take your online advertising strategy to the next level and keep more of your ad profits.
Thank you for listening and be sure to screenshot and share on Instagram and tag me: https://www.instagram.com/jolytematio/
*The Scaling Season Podcast is available on Spotify and all major podcast platforms. New episodes drop every week, so make sure to hit that subscribe button to stay ahead of the competition!*

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The Scaling Season | Advertising Strategies for Business Owners - Scaling Your Ad Budget Profitably: From $100 to $1,000 a Day Without Tanking Your ROAS | Ep. 71
play

10/15/24 • 28 min

In this value-packed episode of The Scaling Season Podcast, I dive deep into scaling your Facebook ad budget from $100 to $1,000 a day without tanking your ROAS.
📲 Ready to scale your ads with expert help? Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo_call
In this episode, you'll learn:
- The crucial mindset shift needed to scale your ad spend successfully
- Data-driven scaling approach: Key metrics to watch and how to interpret them
- Advanced creative scaling strategies beyond basic A/B testing
- The "Micro-Funnel Ecosystem" strategy for hyper-targeted scaling
- Implementing the "Evergreen Webinar Ascension" model for high-ticket scaling
- Leveraging the "Social Proof Amplification" technique to build trust at scale
- Real-world case studies of 7-figure businesses scaling to 8 figures
- Common pitfalls to avoid when increasing ad spend
- Actionable tips for maintaining and improving ROAS while scaling
If you got value from this episode, it would mean the world if you leave us a review and share this with someone it can help 🙏🏽
Are you stuck at a $100 daily ad spend, afraid to scale up for fear of tanking your ROAS? You're not alone. Many 7-figure business owners struggle to break through to the next level, leaving massive growth potential on the table.
Imagine watching your competitors outpace you, capturing market share and scaling to 8 figures while you play it safe. Every day you don't scale your ad spend is a day of lost opportunity. But scaling isn't just about throwing more money at ads - it's a delicate balance of strategy, data, and creativity.
In this game-changing episode of The Scaling Season, I'm pulling back the curtain on six advanced strategies to scale your Facebook ad budget from $100 to $1,000 a day without tanking your ROAS. Drawing from my decade of experience scaling 7-figure businesses to 8 figures and beyond.
I'll show you:
- The critical mindset shift that unlocks scaling success
- How to leverage data-driven decisions to scale confidently
- Advanced creative scaling techniques that maintain performance as you increase spend
- The "Micro-Funnel Ecosystem" strategy for hyper-relevant scaling
- Implementing the "Evergreen Webinar Ascension" model for high-ticket offer scaling
- The "Social Proof Amplification" technique to build trust with cold audiences at scale
I'm Joly Tematio, your scaling strategist, and I'm here to help you navigate the high-stakes world of scaled Facebook advertising. This isn't theory - I'm bringing you battle-tested tactics that are working right now for 7-figure businesses ready to break through to 8 figures.
Whether you're an e-commerce brand, a high-ticket coach, or a SaaS company, this episode is your blueprint for scaling your ad spend without sacrificing profitability. Don't miss out on the strategies that could catapult your business to the next level.

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The Scaling Season | Advertising Strategies for Business Owners - Why 81% of Business Owners Lose Money with Facebook Ads and How to fix it? | Ep. 64

Why 81% of Business Owners Lose Money with Facebook Ads and How to fix it? | Ep. 64

The Scaling Season | Advertising Strategies for Business Owners

play

08/31/24 • 31 min

Are you tired of watching your hard-earned money disappear into the Facebook ad void? You're not alone.
A shocking 90% of business owners are losing money on this platform. But what if you could flip the script and join the elite 10% who are scaling their businesses and multiplying their ROI?
In this episode of The Scaling Season, I pull back the curtain on the five critical mistakes that are sabotaging your Facebook ad campaigns. You'll learn:

  • Why your "spray and pray" targeting strategy is bleeding your budget dry
  • The costly error of the "set it and forget it" mentality in the age of AI-driven advertising
  • How to escape the "creative guessing game" and make data-driven decisions that skyrocket your conversions
  • The hidden "leaky funnel" that's stealing your potential customers (and how to plug those holes)
  • Why chasing "shiny object" strategies is keeping you from sustainable ad success

Imagine transforming your Facebook ads from a frustrating money pit into a predictable, scalable revenue engine. Picture yourself confidently scaling your daily ad spend from $100 to $1,000, all while maintaining a healthy ROI.

  • Create hyper-specific buyer personas that slash your cost per lead by up to 70%
  • Implement automated rules and daily optimization tactics that can triple your return on ad spend
  • Master the art of A/B testing to decrease your cost per purchase by 40% or more
  • Craft a seamless customer journey that turns clicks into loyal, paying clients
  • Build a sustainable ad strategy that consistently generates 4-5x ROI

Whether you're an e-commerce entrepreneur, a service provider, or a business coach, these strategies are your ticket to finally cracking the Facebook ad code and scaling your business to new heights.
Ready to stop wasting money and start dominating your market with Facebook ads? Tune in now to arm yourself with the knowledge and tactics you need to join the top 10% of profitable advertisers. And don't forget to share this episode with fellow entrepreneurs struggling to make Facebook ads work – let's build a community of scaling superstars!

For personalized strategies to turbocharge your Facebook ad campaigns, visit www.drogonconsulting.co/vsl and book a strategy call with me and my team.
It's time to turn your ad spend into profit – starting today!

#FacebookAds #ROI #DigitalMarketing #BusinessGrowth #AdStrategy #OnlineMarketing #ScalingTips #SocialMediaAdvertising #MarketingROI #BusinessScaling
Timestamps:
00:00 - Introduction and the Facebook ad revenue paradox
03:00 - Mistake #1: The "Spray and Pray" approach to targeting
07:00 - Mistake #2: The "Set It and Forget It" mentality
11:00 - Mistake #3: The "Creative Guessing Game"
15:00 - Mistake #4: The "Leaky Funnel" syndrome
19:00 - Mistake #5: The "Shiny Object" distraction
23:00 - Recap and actionable steps

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The Scaling Season | Advertising Strategies for Business Owners - The #1 Mistake Stopping You From Scaling Profitably Your Facebook Ads Campaigns | Ep. 63

The #1 Mistake Stopping You From Scaling Profitably Your Facebook Ads Campaigns | Ep. 63

The Scaling Season | Advertising Strategies for Business Owners

play

08/23/24 • 8 min

"Holy cow, I just blew $5,000 on Facebook ads and got nothing but crickets."
That was me, in 2019. I was ready to throw in the towel, convinced that scaling Facebook ads was a pipe dream reserved for the chosen few. But then I stumbled upon a discovery that turned everything around.
Fast forward to today, and I'm sitting on a Facebook ads strategy that's generated millions for my clients. We're talking about scaling from $100/day to $10K/day - profitably.
And the best part? It works whether you're selling a $27 ebook or a $25,000 mastermind.
In this no-holds-barred episode, I'm ripping off the band-aid and exposing the ugly truth about why 90% of businesses fail to scale their Facebook ads.
I'm laying out my entire 3-phase Facebook Ads scaling blueprint. You'll discover:
• The pre-launch ritual that primes your audience to buy (even before you spend a dime on ads)
• How to craft lead magnets that convert like crazy, even as you 10x your ad spend
• The secret to choosing between bootcamps and webinars for maximum scalability
• My "value-to-pitch" transition technique that feels natural and sells like gangbusters
• The post-launch sequence that turns tire-kickers into high-ticket clients on autopilot
This isn't theory. I've used this exact method to help coaches go from struggling to spend $500/day to easily scaling to $25,000/day with a positive ROI. One client even pulled off a $350,000 launch using this strategy.
Now, let's get real for a second. If you're looking for a magic button, this isn't it. Scaling Facebook ads profitably takes work. But if you're ready to roll up your sleeves and implement a proven system, you're in the right place.
By the end of this episode, you'll have a clear roadmap to scale your Facebook ads without watching your ROI nosedive. You'll know exactly what metrics to track, how to structure your offers for maximum scalability, and the common pitfalls to avoid as you ramp up your ad spend.
Ready to turn your Facebook ad campaigns into a scalable, profit-generating machine? Hit that play button now. And if you're serious about implementing this strategy in your business, head over to https://drogonconsulting.co/vsl02 after the show to book a strategy call with my team at Drogon Consulting.
Your days of unprofitable ad scaling are over.
If you got value from this episode, leave us a review and share this with someone it can help :))

Schedule a free call today and let's chat about putting a system in place that generates qualified leads, appointments, and high-ticket sales on autopilot: https://drogonconsulting.co/vsl02

#FacebookAdsScaling #LiveLaunch #DigitalMarketing #BusinessGrowth #ScalableMarketing #OnlineMarketing #ROASMastery #SocialMediaAdvertising #MarketingROI #HighTicketSales

Connect with me on socials:

LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

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The Scaling Season | Advertising Strategies for Business Owners - Can You Really Hit $1M/Month With Social Media Ads? 5 Questions To Ask Yourself | Ep. 79

Can You Really Hit $1M/Month With Social Media Ads? 5 Questions To Ask Yourself | Ep. 79

The Scaling Season | Advertising Strategies for Business Owners

play

12/10/24 • 38 min

Want to unlock the true million-dollar potential of paid advertising for your coaching or consulting business?

In this episode of The Scaling Season, I, Joly Tematio, reveal the 5 essential questions that separate seven-figure earners from struggling advertisers in today's competitive digital landscape.

You'll discover:

  • The "Million-Dollar Mindset Shift" that transforms how you approach paid advertising strategy
  • How to determine if your offer is truly scalable before wasting thousands on ads
  • The counterintuitive audience targeting question that eliminates wasted ad spend
  • Why your current attribution model might be sabotaging your scaling efforts
  • The critical systems question that 93% of advertisers never consider (but all million-dollar businesses answer)

This episode provides a strategic framework for coaches and consultants who are ready to leverage paid advertising as a predictable, scalable client acquisition channel rather than treating it as a costly gamble.

🔥 EXCLUSIVE OFFER FOR LISTENERS 🔥

Ready to implement these million-dollar ad strategies with expert guidance? My team and I help established coaches and consultants attract high-ticket clients through our AI-powered Client Acquisition Engine.

Book your free Client Acquisition Assessment at drogonconsulting.co/demo_call and discover how we can help you build a scalable, profitable paid advertising system.

We recently helped a consultant generate over $1.2 million in new client revenue from a $87,000 ad spend using the exact framework outlined in this episode. And I know your business could experience similar growth if you team up with the right partner.

Connect with me on socials:

LinkedIn | Instagram | YouTube | Twitter | DrogonConsulting.co

#PaidAdvertising #MillionDollarStrategy #ClientAcquisition #ScalingCoaches #TheScalingSeasonPodcast #JolyTematio #HighTicketOffers

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FAQ

How many episodes does The Scaling Season | Advertising Strategies for Business Owners have?

The Scaling Season | Advertising Strategies for Business Owners currently has 91 episodes available.

What topics does The Scaling Season | Advertising Strategies for Business Owners cover?

The podcast is about Marketing, Entrepreneurship, Podcasts, Online Marketing, Business and Email Marketing.

What is the most popular episode on The Scaling Season | Advertising Strategies for Business Owners?

The episode title '5 Facebook Ad Tests You Should Be Running Today To Drive Better Results | Ep. 72' is the most popular.

What is the average episode length on The Scaling Season | Advertising Strategies for Business Owners?

The average episode length on The Scaling Season | Advertising Strategies for Business Owners is 19 minutes.

How often are episodes of The Scaling Season | Advertising Strategies for Business Owners released?

Episodes of The Scaling Season | Advertising Strategies for Business Owners are typically released every 6 days, 11 hours.

When was the first episode of The Scaling Season | Advertising Strategies for Business Owners?

The first episode of The Scaling Season | Advertising Strategies for Business Owners was released on Jun 7, 2023.

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