The SaaS Venture

Show notes coming soon ...

FULL SHOW NOTES:

[INTRO music]

00:12 Aaron Weiche: Episode 23, Course Correcting.

00:16 INTRO SPEAKER: Welcome to the SaaS Venture podcast. Sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins, and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.

[music]

00:43 AW: Welcome to the SaaS Venture podcast. I'm Aaron.

00:46 Darren Shaw: And I'm Darren.

00:47 AW: And I just finished eating a chocolate chip cookie. What do you think about that?

00:52 DS: It sounds pretty good. I just finished eating a salad. It's the exact opposite. [chuckle]

00:58 AW: If my wife listens to this episode, I'm gonna get yelled at, but when I got gas at the gas station, they have these big chocolate chip cookies, and, yeah, this just looked like a great afternoon snack.

[chuckle]

01:09 DS: Totally, yeah. And now you made me wanna go get one.

[laughter]

01:13 AW: I'll mail you one.

01:14 DS: Wow, I don't know if it'll be good by the time it gets here.

[laughter]

01:18 AW: So what's been going on other than salads and cookies? I know what's been going on. You spent all week last week hosting a massive virtual summit with 4000-5000 attendees. Let's talk about that a little bit before we get into our main topic today.

01:34 DS: Yeah, so it's been huge. This summit was a massive success. We had actually 5500 people register for the summit.

01:41 AW: Wow.

01:42 DS: And pretty great attendance to all the different talks, and so it was big and we've been getting nothing but a steady stream of positive feedback about it. Just people comparing it to other conferences and saying how awesome it was and, yeah, so it was a great success. People love the content, and of course, I had some of the best speakers in the world such as Aaron Weiche, Mike Blumenthal, Joey Hawkins, so we had fantastic speakers.

Basically, all the most known speakers in local search were there. Some heavy hitters outside of the local specific space like Rand Fishkin spoke. Michael King spoke. Brodie Clark, who was really building a name for himself down under in Australia, he spoke as well. And so, yeah, it was a great conference. We had huge visibility and, yeah, it was good. It was all good.

02:31 DS: It was so much work though. Oh, my God, I can't... I'm glad it's over because not only was it so much work to put it together, I had my own presentation to do, the Local Search Ranking Factor survey had to get done out there, recreated, re-pull all the data, re-analyze all the data, build a slide deck, build a presentation around it and present it. And I handed that in like Monday night. The night before we were going live with the conference, I handed in my recording, and it was just a very stressful time. Glad it's over.

03:01 AW: Yeah. Now, I wanna touch on a few benefits that we noticed in having myself and Mike both from GatherUp speaking at it. Our parent company Traject was a sponsor as well. They used their sponsor slot to tease our social product, which has been rebranded, called Fanbooster. But I wanna get back to seeing if you can quantify the work you put into it all, but on our side, the benefits with two speaking topics, we had great exposure, I can only guess you basically led off the conference with Mike, which I'm thinking was another hit. For a decade, he has been probably one of or the biggest thought leader in the space.

03:50 DS: Totally.

03:51 AW: And, yeah, a great draw and just the reason I love working with Mike is just the levels he can think on, and he gave a great talk around review attributes, which plays heavily into our platform and things like that. And then two days later, 'cause it was a three-day conference, and I talked on some things strategically related to reviews and reputation management. But for us specifically, we saw double the leads last week of what we had been averaging like the four to six weeks prior, which really great.

04:30 AW: Any time you can 2X something is fabulous, and it returned our leads to pre-COVID for a week, which is awesome. I'm probably gonna be a little maybe frowny face next week when they jump down most likely again a little bit, but maybe some of those that paid for the videos and things like that are watching in this week, and then they'll still be interested to sign up. So we had a really great experience. A lot of Twitter conversation, which is always awesome, great, in the moment mentions, new Twitter followers, things like that. So from our standpoint, it was fabulous. From yours, what was the amount of work that it took you to put this together? I guess I just wanna frame up for any of our listeners that might be considering hosting a virtual conference as a marketing vehicle.

05:24 DS: Yeah, I would love to be abl...

Helpful links from the episode:

• Zoom
• Pipedrive
• Copper
• Typeform

FULL SHOW NOTES:

[intro music]

00:02 Aaron Weiche: Episode 13: Running a Great Sales Demo.

00:06 INTRO: Welcome to the SaaS Venture podcast, sharing the adventure of leading and growing a bootstrap SaaS company. Hear the experiences, challenges, wins and losses shared in each episode. From Aaron Weiche of GatherUp and Darren Shaw of Whitespark. Let's go.

[music]

00:32 AW: Welcome to the SaaS Venture podcast. I'm Aaron.

00:36 Darren Shaw: And I'm Darren.

00:37 AW: And this week, we are gonna dive into what goes in to running a great sales demo. How do you demo your SaaS product and break down a number of aspects regarding that. A very important piece really, I view it as kind of the absolute cornerstone and the biggest value prop within the sales process. And we'll break that down but first, Darren, let's play a little bit of catchup. What have you been up to lately?

01:08 DS: What have I been up to? Well, lately, I've done a couple auto dealer conferences, I had one in beautiful Banff, Alberta so right in the Rocky Mountains there. That was fantastic.

01:19 AW: That place, I have not physically been there but every time I have a friend go there, and they post their photos to Facebook, I'm like, "That place cannot be real."

01:27 DS: It's insane, it's so beautiful and it is like... The conference was held at the Banff Springs Hotel, which is basically this amazing castle in the middle of the Rocky Mountains. It's so beautiful. So yeah, it was wonderful, I brought the family, we drove down and spent a few days there, the conference was easy, I spoke to a bunch of auto dealers about getting the most out of Google My Business, and it's been nice 'cause I have this run. So I did the one in Banff and I just got back from Montreal, also a fantastic Canadian city. I did another auto dealer conference in Montreal for a brand called Kijiji. They have this thing, Kijiji Autos. And then I go tomorrow to fly to Vegas for DrivingSales Executive Summit, which is another auto dealer conference. I'm now officially the new Greg Gifford of local search.

[laughter]

02:25 AW: And Vegas, Vegas baby!

02:27 DS: Yeah, that's right. All I'm doing is auto dealer conferences, it's just been like this string of three in a row, but it's nice 'cause then you can use the same deck, right? So that's fantastic.

02:36 AW: Yeah. Well, when we go to promote this podcast, I'm definitely gonna put out a tweet that says there's a new Greg Gifford of the auto industry, and that will quickly catch his attention. That's awesome.

02:45 DS: Definitely. Yeah. So I've been dealing with that and that's over and I'll have a lot of free time not doing any more conference speaking probably until January, February, so that'll be nice to have this really good break where I can just be in the office focused on the business. We're building an API for our rank tracking software so a lot of people wanna just pull that data into their own systems or into Google Data Studio, so we're working on that. That should be done right away here, where we're putting the finishing touches.

We are also working on a revision of our Local Citation Finder software, it hasn't been updated in a long time. We've had new designs, actually a whole new system built on staging. It's been sitting for months while the team has been distracted with other things. And so once this API is out the door, we're shifting to get that thing done. So I'm excited about launching that.

03:41 DS: Another thing that we've been really working on is some customer service things. We've been reviewing our template reports. So if someone asks about this or that, we have these like, "Oh, well, here's some information on that," and then we often end it with like, "Well, please let us know if you have any more questions." And it's like, we really need to do a better job of being like, "When can I set up a demo?" That's a good question. "Can we jump on a call next week?" Being more proactive with encouraging that next step with a customer 'cause so many of our customer support requests that are coming in are actually sales leads, these are people that are like, "I'm interested in that service or product you have, I want some more information on pricing, or whatever." They give them the information, they're like, "High five. Good luck to you. Hopefully one day you become our customer." Rather than hoping for it, we're working on our language and especially how we're closing all those emails to move it to the next stage of the sales process. So I'm excited about that, too.

04:46 AW: Yeah, that singular questi...

Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:

1. Are you easy to work with?

2. Do you work how your customers want you to work?

I look at what makes for good CTAs, that appeal to all levels of engagement.

• Questions - live chat, web-to-text
• Get updates - email newsletters, podcasts, blog content, social
• Demos - recorded, live, interactive

Another solo episode with Aaron. I talk about the features we've recently built for Leadferno. It's been 3 years since we broke code (over 2 years to market) and it I'm feeling like we have our true Version 1 - but my definition might be very different than yours or most. I discuss why I love "swiss army knife features" and our new report focused on quality and timing. Plus a marketing and sales update from last episode.

Have feedback or ideas? Email [email protected]