How To Build A SaaS in Multilingual Markets with Accountable’s Co-Founder, Nicolas Quarre

On this episode of The SaaS Operator Podcast, we're joined by Nicolas Quarré. He’s the co-founder of Accountable, a startup that helps self-employed people manage their taxes.

Nicolas discusses the challenges and successes of building Accountable. He explains their decision to launch in Belgium and their approach to expanding across Europe.

Nicolas also shares why he decided to go the VC route, choosing the right investors and marketing tactics to bet on.

Tune in to learn more about:

~ Accountable’s founding story, challenges and success

~ Building a SaaS in Belgium and Germany

~ How to expand across Europe's multilingual markets

~ Nicolas’ key learnings on fundraising as a VC-backed founder

• (00:00) - Intro
• (00:24) - What is Accountable, and who is it for?
• (01:21) - Nicolas' previous ventures
• (02:19) - Accountable's Founding Journey
• (03:54) - Deciding to raise venture capital
• (05:05) - Choosing the right investors
• (06:21) - Accountable's team and user base right now
• (07:03) - Deciding to launch in Belgium
• (07:53) - Expanding to Germany
• (09:44) - Navigating language barriers and localization
• (11:37) - Expansion: choosing focused depth over shallow coverage
• (13:31) - Accountable's GTM strategy in a large market
• (16:52) - Team distribution at Accountable
• (17:57) - Choosing marketing tactics
• (18:50) - How to improve CAC Measurement
• (20:17) - Ensuring transparency and honesty with KPIs
• (21:16) - 3 key learnings on fundraising
• (24:23) - Current struggles as a founder
• (25:26) - Evolution of the role of CEO as the startup grows
• (27:06) - Advice for pre-seed SaaS founders
• (29:04) - Where to find Nicolas and Accountable online

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Follow Nicolas:

On LinkedIn: https://www.linkedin.com/in/nicolasquarre/

Mentioned In The Episode

accountable.eu/ - Tax management platform for self-employed individuals

ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

EarlyNode

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