Master the Craft of B2B Marketing and Sales Analysis with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata

If you’re not using data to understand the customer journey, it’s like you’re sailing without a map. Many revenue leaders are missing out on opportunities because they don’t know what’s happening inside their existing.

Steffen Hedebrandt, Chief Marketing Officer and Co-Founder of Dreamdata is here to share his playbook with us on just HOW to fix that problem.

Steffen shares his lessons learned from taking Dreamdata’s revenue to new heights.

In this episode, you’ll learn:

1. Focus on the customer journey. Understanding the customer journey timeline and success rates of different activities is key. This helps identify the strategies that have the biggest impact on the company's success, allows for a focused approach and a more improved go-to-market strategy.
2. Quality over quantity should be prioritized. Marketers should consider each lead as a physical person they would present to the sales team and focus on sending only those leads that meet certain criteria and have a high potential for conversion. Focusing on quality eliminates wasting the sales team's time and ensures that resources are utilized effectively.
3. Use data analysis and technology. By using data, businesses can gain a complete view of the customer journey and make data-driven decisions. This ultimately leads marketing and sales teams to see more opportunities, optimize their efforts, and ultimately boost revenue growth.

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