fwd #20 - Why Using An Unconventional Content Marketing Strategy Pays Off (Especially Now!)

This week we have another awesome guest, Luke Starbuck from Campfire Labs. Campfire is a content marketing agency that has worked with some of the b2b tech greats (Drift, Asana, Stripe), and Luke has a particular passion for unconventional content that tells stories and engages audiences in more meaningful ways. We really enjoyed having Luke on as he shared his insight on all things content, specific examples of unconventional content, how to measure success, and a ton more. We found this especially relevant in this time where engaging content is really top of mind for b2b marketers as they persevere and fight through the noise. It's a long discussion (we really could have gone on for hours!) but it's worth the listen!