fwd #19 - Laura Kendall of Madkudu on Building A Marketing Function & Ramping Up During Lockdown

On this week's episode of fwd we have a very special guest, Laura Kendall, the new VP of Marketing at MadKudu. Laura is both a friend and a repeat client of ours so it was a real pleasure to have her on. She had the interesting experience of starting a new role during shelter-in-place, and had some amazing wisdom to share around how to ramp up successfully during this crazy time. We also dove into her experience leading marketing teams specifically around: How to successfully build a marketing function from the ground up Why a strong marketing operations foundation is so important Her approach to goals and measurement There were TONS of great takeaways in this one and we really enjoyed the conversation - so check it out and fwd it on. 📧