How to Write a Great Cold Email to an Investor, Featuring Meha Agrawal, Founder & CEO of Silk + Sonder

This bonus episode of the Retail X Series podcast features Meha Agrawal, founder and CEO of Silk + Sonder, a self-care membership experience for modern women that makes daily and proactive mental wellness easy and fun from the comfort of women’s homes. Meha has raised over $4m in capital to date, with the most recent seed round being led by Redpoint Ventures. Meha shares her secrets to writing great cold emails - ones that have resulted in investments from her early investors.

Topics:
- Example of a successful cold email outreach during Meha's preseed round
- When and why you should use a cold email versus a warm introduction to an investor
- The seven key elements of every well-written cold email
- Thinking through how an investor will "fit" with your values, your cap table
- How many cold emails to send out during a fundraising round
- Writing great cold emails for hiring and other purposes
- Why cold emails get responses - and even if they don't "convert," how they can lead to other things
Music by Eino Toivanen, kongano.com
Edited by Deven Shah

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To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.